Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Emily Close

Emily Close

Branding Mastermind And Relationship Manager
Queenbury,NY

Summary

I’m a seasoned marketing professional with a strong command of brand strategy, marketing, and communications. Over the years, have consistently achieved remarkable outcomes by driving business growth and elevating brand recognition for clients. A love for people lends a hand in building robust partnerships with clients and stakeholders across diverse industries, coupled with an exceptional communication skills and in-depth understanding of consumer behavior, enables development effective marketing strategies. Self-driven individual who is passionate about innovation, and confident in surpassing expectations by delivering exceptional results.

Overview

12
12
years of professional experience
5
5
years of post-secondary education

Work History

Brand Strategy Consultant

Emily Close Branding
Queensbury, NY
01.2016 - Current
  • Develop and implement marketing strategies for small businesses to help them grow their brand
  • Create and manage social media campaigns, email marketing campaigns, and branding design for clients
  • Managed campaigns for various clients that consistently exceeded sales goals

Digital Marketing Director

Ecuadane
New York, New York
07.2021 - 11.2022
  • Managed all branding and marketing material, including emails, brochures, photoshoots, and social media
  • Directed and executed marketing strategies, leading teams and contractors to achieve goals
  • Designed trade show booths and managed teams to execute goals
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content
  • Created email blast campaigns to target key customers
  • Implemented weekly promotional and editorial strategies to improve customer engagement across channels
  • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
  • Coordinated with design and media teams to develop high-quality creative assets

Marketing Director

Founders Imports
Windsor, Colorado
07.2018 - 05.2019
  • Provided creative direction for all branding and marketing material, including emails, brochures, photoshoots, and social media
  • Directed and executed marketing strategies for all website, email, social media, and events, including trade shows
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Built strong relationships with industry professionals and influencers.
  • Coordinated with design and media teams to develop high-quality creative assets.

Graphic Designer / Digital Marketing Manager

Brainworks.studio
Glens Falls, NY
01.2017 - 01.2018
  • Provided graphic design and digital marketing direction for clients including logos, ad composition, SEO, ad copywriting and ad management

Shift Supervisor

Starbucks
Queensbury, NY
01.2011 - 01.2016
  • Managed daily store operations, including inventory management, staff scheduling, and customer service
  • Trained and mentored new employees, ensuring consistent quality of service
  • Met sales goals by motivating and leading team members

Education

Bachelor of Arts - Graphic Information Technology

Arizona State University
Tempe, AZ
01.2015 - 01.2018

Associate of Arts - Business Administration and Management

Colorado Mountain College
Steamboat Springs, CO
01.2009 - 01.2011

Skills

    Excellent Communication

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Accomplishments

  • Training - Designed and executed training programs for business team, increasing employee productivity and product knowledge.
  • Supervised team of 10+ staff members.
  • Product Marketing - Offered comparable product substitutions and alternative locations to clients when desired merchandise was out-of-stock.
  • Business Development: - Developed strong relationships with key referral sources which resulted in an increase in referrals over one-year period. Initiated two key partnerships which resulted in 20% revenue growth.

Timeline

Digital Marketing Director

Ecuadane
07.2021 - 11.2022

Marketing Director

Founders Imports
07.2018 - 05.2019

Graphic Designer / Digital Marketing Manager

Brainworks.studio
01.2017 - 01.2018

Brand Strategy Consultant

Emily Close Branding
01.2016 - Current

Bachelor of Arts - Graphic Information Technology

Arizona State University
01.2015 - 01.2018

Shift Supervisor

Starbucks
01.2011 - 01.2016

Associate of Arts - Business Administration and Management

Colorado Mountain College
01.2009 - 01.2011
Emily CloseBranding Mastermind And Relationship Manager