Emily Coleman
Westlake Village,United States
Summary
Talented individual with experience in partnerships, project management, product, go-to-market strategy and operations at the intersection of Music and Technology.
Overview
14
14
years of professional experience
Work History
Music Label Partnerships - Sony Music
Meta
Remote , CA
2023.06 - Current
- Oversee our partnership with Sony Music Entertainment on a global level
- Run day to day partnerships with all Sony and The Orchard labels in North America inclusive of multi-pronged marketing campaigns with artists (large and small) across Instagram, Facebook, Whatsapp and Oculus.
- Educate labels and artists on how to best use our platforms to enhance their connection and reach.
- Team lead within the Instagram audio product pod. I am an integral part in building and scaling audio products across the platform while educating product and engineering on the music industry.
- Connective tissue between the music partnerships team and product to bring world class activations with new audio product launches, such as partnering with Olivia Rodrigo to launch Music in Carousels.
Music Label Partnerships - Indies
Meta
Los Angeles , CA
2021.05 - 2023.06
- Oversaw all relationships with Indie music label and distribution partners in North America.
- Partner with labels and artists on meaningful activations across Instagram, Facebook, Whatsapp and Oculus.
- Educate labels and artists on how to best use our platforms to enhance their connection and reach.
- Team lead within the Instagram audio product pod. I am an integral part in building and scaling audio products across the platform while educating product and engineering on the music industry.
- Connective tissue between the music partnerships team and product to bring world class activations with new audio product launches.
Sr. Manager, Streaming & Sales
Eone Music
Los Angeles , CA
2021.01 - 2021.05
- Develop and maintain the eOne relationship with several accounts including Facebook/Instagram, SoundCloud, Napster and Beatsource.
- Provide best practice to our internal and 3rd party labels in regards to artist's social media presence on Instagram and Facebook.
- Create and execute on social media campaigns for our artists.
- Provide weekly marketing updates and create/distribute pitch grids to our accounts in order to secure opportunities on our key releases.
- Work with operations on resolution of operational and technical issues relating to eOne's digital distribution to DSPs.
Program Manager, Music Accelerator
Techstars Music
Los Angeles , CA
2019.11 - 2020.12
- Execute a 13-week accelerator program with control over sourcing, programming, mentor communications and all logistics.
- Manage relationships and engagement with 300+ mentors and 200+ startups.
- Create and maintained a budget of over $2M.
- Hire, train and manage a team of 4 associates with different areas of expertise.
- Organize logistics and run in-person and virtual events with hundreds of people in attendance.
Qualitative Research Associate
LRW
Los Angeles , CA
2019.03 - 2019.11
- Responsible for handling budgeting. logistics, recruitment, online community maintenance, study programming, moderation and analysis for short term and long term studies within the USA and in Delhi, India.
- Designed survey instruments and questionnaires to obtain desired research data.
- Compiled and organized research data to produce reports and graphs.
Director, Label Operations
Alternative Distribution Alliance (WMG)
Burbank , CA
2017.07 - 2018.11
- Managed a team of four individuals based in Los Angeles, New York and London and oversaw the team as they handled digital supply chain management for hundreds of independent labels including both audio and video assets.
- Represented the company in high level client meetings in locations around the world.
- Worked with a third-party company, OpenPlay, to create a white label CMS system for our labels. Oversaw spec development internally to meet WMG and DSP requirements as well as the roll out to our label partners.
- Project management lead in developing and integrating direct DDEX feeds from certain labels into our system for delivery out to digital service providers.
- Worked with our labels and our YouTube team to ensure proper release and claiming of thousands of videos.
Senior Manager, Label Operations
Alternative Distribution Alliance (WMG) | Burbank,
Burbank , CA
2016.07 - 2017.07
- Operations contact for the global BMG business, coordinating distribution operations across their offices around the world.
- Managed the flow of information regarding all releases to multiple departments in our company including, but not limited to, sales, marketing, inventory and international.
- Project manager and client relations lead on all BMG integrations into the Warner Music Groups systems over the span of multiple year.
Manager, Label Operations
Alternative Distribution Alliance (WMG)
Burbank , CA
2014.03 - 2016.07
- Primary operations contact for over 60 independent record labels including client relations and release setup for all physical and digital releases.
- Managed the on-boarding process of new labels which includes, but is not limited to, the ingestion of their entire physical and digital catalog.
- Evaluated operational trends and made proactive strategy adjustments to maintain alignment between performance and objectives.
Manager, Release Operations Scheduling
Warner Music Group Corp.
Burbank , CA
2012.11 - 2014.03
- Managed annual creation and distribution of production deadlines for all physical and digital product types company wide.
- Managed the integration of Warner Classics/Parlophone into Warner's release operations and production processes.
- Worked closely with IT to better the functioning of our scheduling database.
Primary tester for all technical changes made to the scheduling database.
Coordinator, Release Operations Scheduling
Warner Music Group Corp.
Burbank , CA
2010.09 - 2012.11
- Created and maintained release schedule for Warner Bros. Records, Warner Nashville and Nonesuch Records.
Education
Bachelor of Arts - Communications, General Business Administration
University Of Arizona
Tucson, AZ05.2010
Skills
- Team Management
- Stakeholder Management
- Client Relations
- Partnerships
- Project Management
- Product Launches
- Go-to-market strategy development
- Marketing Campaign Management
- Supply Chain Logistics
- CMS & Database Management
Timeline
Music Label Partnerships - Sony Music
Meta
2023.06 - Current
Music Label Partnerships - Indies
Meta
2021.05 - 2023.06
Sr. Manager, Streaming & Sales
Eone Music
2021.01 - 2021.05
Program Manager, Music Accelerator
Techstars Music
2019.11 - 2020.12
Qualitative Research Associate
LRW
2019.03 - 2019.11
Director, Label Operations
Alternative Distribution Alliance (WMG)
2017.07 - 2018.11
Senior Manager, Label Operations
Alternative Distribution Alliance (WMG) | Burbank,
2016.07 - 2017.07
Manager, Label Operations
Alternative Distribution Alliance (WMG)
2014.03 - 2016.07
Manager, Release Operations Scheduling
Warner Music Group Corp.
2012.11 - 2014.03
Coordinator, Release Operations Scheduling
Warner Music Group Corp.
2010.09 - 2012.11
Bachelor of Arts - Communications, General Business Administration
University Of Arizona
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