Emily Conlon
Los Angeles,CA
Summary
Performance-oriented Senior sales leader with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Reliable and enterprising worker focused on negotiating the best deals to maximize revenue.
Overview
10
10
years of professional experience
Work History
Senior Sales Manager
Bala Bangles
Los Angeles, CA
03.2021 - Current
- Grew the wholesale business from 46 to 450 doors in the first 5 months
- Currently manage a portfolio of 1000+ active accounts
- Work in collaboration with C-Level team to develop episodic budget/forecasting for all wholesale channels and oversee department expenses by region
- Drive depth and expansion to strengthen existing partnerships including a long term deal with Xponential Fitness to place Bala in all XPO portfolio brands
- Implement persistent and creative outreach to land national deals with EverEve and the Corepower Yoga franchise
- Develop and manage sales funnel strategies and automations to improve team efficiency and maximize revenue in line with growth targets
- Train incoming top talent and develop a collaborative working environment where employees feel heard, connected to myself and invested in our brand story
- Develop, negotiate and improve relationships with key majors i.e Nordstrom, Saks, Bloomingdales, QVC, Anthropologie, Free People, Fab Fit Fun, Marriott (International), SSENSE and Indigo
- Analyze direct and indirect competitor activities and draft impactful reports to inform sales strategies
- Forecast market demand fluctuations and targeted seasonal selling activities, making quick decisions to maximize impact
- Work cross-functionally with Planning & Design Team to establish sales planning targets and deliverables.
Regional Sales Manager (West)
Pan-X Corp
Toronto, ON
09.2017 - 03.2021
- Developed strategies and plans for regional sales growth.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Created promotional campaigns to increase sales in the region.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
- Organized trade shows, exhibitions, and other events to showcase products.
- Collaborated with product development team to create new products tailored to local markets.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
Sales Manager
Stolen Riches
Toronto, ON
11.2016 - 09.2017
- Ownership over the entire sales cycle from lead generation through Seamless AI
- To account management through Hubspot
- Coordinated sales meetings to discuss targets, marketing campaigns, and strategy improvements for deficient areas
- Heavily involved in coordinating and seeing through in-store and online activations
- Full P&L responsibility working with President to deliver on growth targets and advise on responsible expansion
- Worked with wholesale clientele on contract negotiation
- Organized d2c program and oversaw all digital and wholesale sales.
Account Manager
The Finchley Group
Toronto, ON
05.2016 - 11.2016
- Worked in a showroom environment daily selling luxury fashion/accessory brands to buyers
- Worked on maintaining relationships with current accounts
- Actively pursued new accounts through cold calling/store visits
- Forecasted sales for each season based on sales trends
- Conducted product knowledge session with retailers
- Negotiated contract terms and service agreements to meet sales quotas and adhere to client budget constraints.
Account Manager
Slavin Raphael
Toronto, ON
12.2014 - 05.2016
- Worked with buyers to promote and sell lines
- Qualified leads and cold-calling on accounts that fit with the brand direction
- Forecasted trends in market quarterly
- Facilitated product knowledge with vendors.
Education
Post Graduate Certificate in Fashion Management and Promotions -
Humber College
Toronto, ON05.2015
Bachelor of Arts - Communications -
Wilfrid Laurier University
Waterloo, ON06.2014
Skills
- Wholesale Account Management
- Google Suite
- Business Development
- Contract Negotiation
- Team Management
- Client Relationship Management
- CRM Software
- Lead Generation
- Sales Reporting
- Business Growth and Retention
Timeline
Senior Sales Manager
Bala Bangles
03.2021 - Current
Regional Sales Manager (West)
Pan-X Corp
09.2017 - 03.2021
Sales Manager
Stolen Riches
11.2016 - 09.2017
Account Manager
The Finchley Group
05.2016 - 11.2016
Account Manager
Slavin Raphael
12.2014 - 05.2016
Post Graduate Certificate in Fashion Management and Promotions -
Humber College
Bachelor of Arts - Communications -
Wilfrid Laurier University
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