Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Emily Cramton

Durham,NC

Summary

Dynamic professional with a proven track record at IXL Learning, excelling in conversion-focused copywriting and cross-functional collaboration. Achieved a remarkable increase in customer satisfaction through strategic messaging and effective internal communications. Passionate about enhancing customer experiences and driving engagement through innovative solutions and audience research.

Overview

2027
2027
years of professional experience

Work History

Schools Purchasing Team Lead, Teachers Pay Teachers

IXL LEARNING
Morrisville, USA
04.2024 - Current
  • Standardized messaging templates to improve consistency, clarity, and customer confidence, leading to an increase in CSAT from 90.3% to 98.7%
  • Facilitated post-acquisition integration efforts involving development of training materials and alignment of product workflows, internal messaging, and customer-facing communication across teams
  • Created and standardized customer-facing templates and internal communication to improve clarity, usability, and response quality
  • Collaborated with product and sales teams to align messaging with evolving workflows, features, and audience needs
  • Translated complex technical changes into clear, persuasive communications tailored to educators and administrators
  • Wrote, edited, and maintained internal documentation, onboarding materials, and CX-related content supporting a newly formed team of 5 following product acquisition
  • Advocated for customer needs during product sunset, resulting in a 6-month transition extension

Teacher Membership Specialist, IXL and ABCya

IXL LEARNING
Morrisville, USA
03.2022 - 04.2024
  • Produced and edited high-volume customer communications (40-60 emails per day), ensuring accurate, clear, and empathetic messaging
  • Aligned customer messaging across teams by refining templates and reference materials
  • Authored and maintained internal reference documentation used daily by support and sales teams

Customer Service Rep/Creative Writer

HATCOUNTRY.COM
Indian Trail, USA
10.2020 - 02.2021
  • Wrote and edited customer-facing web copy, support content, and high-volume email communications (50+ per day)
  • Identified common customer issues and developed written solutions to enhance response efficiency
  • Refined CX writing standards, establishing tone guidelines and response templates

Programs Manager

Charlotte Symphony
Charlotte, NC
10.2018 - 08.2019
  • Developed community outreach initiatives that doubled youth orchestra enrollment within one year through targeted messaging and partnership building
  • Designed and implemented program evaluations, collecting and analyzing data to inform strategic improvements
  • Coordinated rehearsals, performances, and community events, ensuring smooth logistics and effective stakeholder communication.
  • Led digital engagement strategy across social media and website, increasing online engagement and driving measurable growth in concert attendance
  • Streamlined operations by building and maintaining a comprehensive digital music and instrument inventory database.
  • Developed program materials including brochures and digital content for events.
  • Delivered reports, program review presentations, and status updates to communicate program progress and insights.

Freelance Experience

Various Clients
  • Produced long-form editorial content that enhanced audience engagement through compelling narrative voice
  • Developed blog posts, website copy, and digital content tailored to brand voice and target audience
  • Conducted audience research to inform messaging strategy and positioning
  • Delivered high-quality work across diverse projects under tight deadlines, ensuring client satisfaction
  • Maintained an up-to-date knowledge of industry trends related to copywriting and editing practices

Education

B.A. - Music

UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
Greensboro, NC
05-2018

Skills

  • Conversion-focused copywriting
  • Landing page & web copy
  • Lifecycle messaging
  • Audience research
  • Product positioning
  • Cross-functional collaboration
  • Effective internal communications
  • Customer relationship management
  • Salesforce
  • Zendesk
  • Google Workspace
  • Microsoft Office
  • Editing & quality control
  • AI drafting
  • Looker
  • Voice alignment

Timeline

Schools Purchasing Team Lead, Teachers Pay Teachers

IXL LEARNING
04.2024 - Current

Teacher Membership Specialist, IXL and ABCya

IXL LEARNING
03.2022 - 04.2024

Customer Service Rep/Creative Writer

HATCOUNTRY.COM
10.2020 - 02.2021

Programs Manager

Charlotte Symphony
10.2018 - 08.2019

Freelance Experience

Various Clients

B.A. - Music

UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
Emily Cramton