Emily Cruz
Huntington Beach,CA
Summary
Proven leader in healthcare sales, notably with Byram Healthcare, where my reimbursement expertise significantly increased revenue and client satisfaction. Mastering account management and fostering teamwork, I've achieved top ranks nationally and received accolades like the Rising Star Award, Quota Buster Award. Fluent in Spanish, I excel in client relations, result driven by new generating growth through strategic sales and exceptional service.
Overview
22
22
years of professional experience
Work History
Urology Reimbursement Manager
Owens- Minor - Byram Healthcare
09.2022 - Current
- Educate & empower healthcare providers on Urology products (catheters) bringing value to their patients & providing insurance reimbursement support to urology clinics, hospitals case mgmt. & rehabilitation facilities
- Ranked #1/5 new sales growth in CA, a competitive payor landscape market
- #2/16 National Ranking, 2023 (new sales month over month quotas)
- Rising Star Award, 2023
- Surpassed 100% or greater month over month in total Urology New Business / clicks patients goals
- #1/16 in achieving 100% or greater in organic vs non organic business new prescriptions goals
- Successfully resolved escalated issues, preventing potential loss of valuable clients hospitals such as CHOC, UCI, Long Beach Memorial, Loma Linda, Rady's Children, large Urology practices (Orange county Associates) while maintaining positive relationships with all parties involved.
- Increased sales by 100% by collaboration with our Managed Care team, conducted monthly Business Reviews with our local payers / medical groups
- Increased market share by over 40% new profitable growth & implemented strategies to increase new client growth by field collaboration with my own teammates & key manufacturing partners in the market
Customer Service Operation Manager
Byram Healthcare
06.2019 - 08.2022
- Increased new orders revenue by 1.2 million dollars 1st year
- YOY growth, 1.7 million dollars, 2021
- Generating over $500,000 monthly revenue over ranking #1/5 in the nation, 2022
- Participated in weekly meetings (Bowler) with upper management to discuss revenue generating topics & reduce operational expense
- Collaborating with regional sales managers to build strategy which resulting in hiring more employees
- Reviewed daily, weekly, monthly key performance indicators to achieve our company revenue goals
- 1st Customer Service Operation Manager in the nation to implement a "team cash monthly incentive" aligned with our outside sales team
- Doubled / Increased team productivity by providing ongoing training and support by measuring KPI's (key performance indicators) daily communication
- Managed & Mentored a team of 18 customer service representatives, fostering a positive work environment focused on teamwork and collaboration by creating a daily game plan
Chronic Account Manager
Byram Healthcare
05.2016 - 06.2019
- #1/9 Region ranking in all Chronic Therapeutic product sales
- #7/61 National Ranking, Urology sales
- #2/61 National Ranking, Ostomy sales
- Achievement Award 2004
- 130% Quota Buster of the Year 2017, 2018
- #1 daily sales growth in the region
- 104% results exceeded monthly quota sales goal attainment in Q1, Q2, Q3, Q4, 2017, 2018
- Generating 30% revenue increase monthly by converting 5 local hospitals, 6 home health agencies
Professional Sales Representative
Nova Bio Medical
02.2013 - 04.2014
- #2/24 National Ranking Q3,
- Increased Market Share growth from a fast declining territory - 5% -10% in 6 months (averaging 60-80 new patients a month)
- Implemented, executed & completed Hospital Discharge Program to increase 8% market growth
- Implemented LA County contract (16 Hospitals) trained pharmacist, physicians, Certified Diabetes Educators, Nurses & patients on the Nova Max plus (7 month conversion project over 32,00 diabetic patients)
- Implementing effective sales strategies pharmacy protocol, installed software
- Leveraged past relationships & locked in business with DME companies, acquired business from competition
Territory Sales Representative
Mini Pharmacy, Medical Supplies
08.2002 - 02.2013
- Consult Physicians, Medical practitioners, Certified Diabetes Educators, Case Managers on benefit of a referral / mail order options for their patients
- 103% revenue growth YOY 2002-2004 gained new business by referral source program, cold calling, creating internal protocol with departments, hospital discharged protocol and customizing referral forms
- Opened 45 new accounts, launched new territories in Riverside & San Bernardino county with no IMS data, 2004-2008
- #1/12 Ranked op Sales ranking "Winner Circle" for 4 years 2004 2008
- #2/12 Ranked Top sales representative 2008-2013
- Increased existing reorder business revenue to pull through new referrals 20 new patients to 100
- 110% market share growth (averaging over 200 new patients per month) @Long beach Memorial hospital, Fountain Valley, UCI, Memorial care hospitals, Orange Coast Women's
Education
Master of Arts - Business Management
University of Redlands
Redlands, CA12.2007
Bachelor of Arts - Criminal Justice, Minor in Bus. Admin & Econ
California State University, Fullerton
06.2002
Skills
- Resilience
- Relationship-building trust-building skills
- Active listening
- Prospect Education
- Problem solving - customer -centric goal
- Honesty - Integrity
- Teamwork and Collaboration
- Social selling
- Emotional intelligence
- Fluent in Spanish
Timeline
Urology Reimbursement Manager
Owens- Minor - Byram Healthcare
09.2022 - Current
Customer Service Operation Manager
Byram Healthcare
06.2019 - 08.2022
Chronic Account Manager
Byram Healthcare
05.2016 - 06.2019
Professional Sales Representative
Nova Bio Medical
02.2013 - 04.2014
Territory Sales Representative
Mini Pharmacy, Medical Supplies
08.2002 - 02.2013
Master of Arts - Business Management
University of Redlands
Bachelor of Arts - Criminal Justice, Minor in Bus. Admin & Econ
California State University, Fullerton
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