Emily Curtis
Summary
Personable and self-driven. Strong team player, but also competitive. Successful at handling multiple projects and responsibilities. Skilled in media planning, shopper marketing and retail sales.
Overview
13
13
years of professional experience
Work History
Senior Account Manager
MOjO Marketing
07.2021 - Current
- Dedicated Account Manager to the Walmart Mondelez Shopper Marketing team, sitting onsite with clients 2 days a week
- Collaborating with cross-functional teams to develop and execute in-store and digital shopper marketing programs to drive Walmart sales and increase market share. Key Brands: OREO, RITZ, Chips Ahoy!, Sour Patch Kids, Wheat Thins, Triscuit
- Tracking and analyzing key metrics to measure the success of marketing initiatives and making recommendations for improvements.
Senior Account Executive
Mitchell Communications
06.2019 - 07.2021
- Provided onsite communications support to Walmart's Corporate Affairs team.
- Primary responsibility was developing presentations and speaking engagement briefs for Walmart's Sustainability, Opportunity and Community teams.
- Developed pitches and pitched to news outlets for corporate announcements, events, and exclusive product launches at Walmart
Retail Media Manager
The Mars Agency
05.2017 - 06.2019
- Collaborate with cross-functional teams to develop integrated retail marketing campaigns that align with client objectives and drive sales
- Develop and implement strategies to optimize the use of Walmart media vehicles for clients, including identifying new opportunities for leveraging these vehicles and conducting test and learn initiatives
- Stay updated on the latest trends and innovations in retail media to identify new opportunities for clients and ensure competitive advantage in the market
- Identify and analyze retail media performance metrics to measure ROI and effectiveness of campaigns
- Key Clients: Conagra, Campbell's Soup, Nestle Waters, Hallmark Cards, Cargill
Walmart Marketing Project Manager
Ivie and Associates
08.2016 - 05.2017
- Onsite consultant serving Walmart's Marketing Operations team
- Partners with creative teams, category marketers, visual merchandising to support the development of in store signing, media, customer experience and corporate marketing campaigns
Digital Media Sales Planner and Campaign Manager
Condé Nast Publications
08.2014 - 08.2016
- Worked with Sales and Marketing teams to create strategic and thoughtful media plans across all Conde Nast's brands
- Managed the pre and post-sale process from media proposal to final billing cycles
- Led Agency/Client kick-off call to establish process, set timelines, and assign ownership outlining clear internal and external next steps
- Monitored client KPIs, pacing and performance to provide proactive optimizations to ensure campaign success
Assistant
NcK Talent Management
10.2013 - 06.2014
- Assist staff and clients with their inquiries and talent bookings
- Firms top clients are Walmart and Dillard's
Sales Associate
Maca Clothe
08.2012 - 06.2013
- Sold clothes and accessories for a successful college-targeted retail clothing store and website (macaclothe.com)
- Styled window displays and updated all social media websites and created blog posts on new trends
Sales Associate
Box Turtle
05.2011 - 11.2011
- Repeatedly invited back during summer and winter breaks to sell clothing, local jewelry and assist with custom jewelry orders
Education
Bachelor of Arts - Advertising and Public Relations
University of Arkansas
Fayetteville, AR01.2014
Skills
- Organized
- Team Player
- Digital Media
- Social Media
- Project Management
- Media Planning
- Google Analytics
- Nielsen
- Microsoft Office
Additional Information
- July-August 2013- People Style Watch Magazine, Ad Sales Intern, New York, New York
- 2010-2011- University of Arkansas Traveler News Paper, Ad Sales Intern, Fayetteville, AR
Accomplishments
2023- MOjO Marketing/Mondelez- Recipient of Path 2 Purchase Omni Shopper Marketing Awards for Permanent In-store Fixtures.
Timeline
Senior Account Manager
MOjO Marketing
07.2021 - Current
Senior Account Executive
Mitchell Communications
06.2019 - 07.2021
Retail Media Manager
The Mars Agency
05.2017 - 06.2019
Walmart Marketing Project Manager
Ivie and Associates
08.2016 - 05.2017
Digital Media Sales Planner and Campaign Manager
Condé Nast Publications
08.2014 - 08.2016
Assistant
NcK Talent Management
10.2013 - 06.2014
Sales Associate
Maca Clothe
08.2012 - 06.2013
Sales Associate
Box Turtle
05.2011 - 11.2011
Bachelor of Arts - Advertising and Public Relations
University of Arkansas
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