Emily Dawson
Garden City,ID
Summary
Experienced and award-winning designer skilled in creating captivating motion designs through dedication and collaboration. Strong background in After Effects and Cinema 4D, with expert-level proficiency in video production. Meticulous attention to detail and a track record of delivering impactful marketing outcomes.
Overview
14
14
years of professional experience
Work History
Motion Designer
UMZU
10.2021 - Current
- Created complex 2D & 3D animations that break down complicated medical topics, helping to educate users & increase conversion.
- Worked closely with digital ad buyers to identify & iterate winning social ads on Instagram, Facebook, TikTok, and YouTube.
- Implemented a digital asset management system to organize all content, including 3D renders, photography, and video deliverables.
- Collaborated with Compliance Departments to ensure that all copy in scripts & graphics met regulatory standards.
- Worked with emerging AI technology like Chat GPT & Sora to create unique scripts & video tests.
- Built out a library of 3D rendered assets to be used on Shopify product pages as well as in email & ad copy.
Freelance Motion Graphics & Editing
Stanley PMI, ClickBank, JYM Supplement Science
01.2011 - Current
- Managed multiple projects at a time, aligned all deadlines with clients needs
- Facilitated the process of brainstorming, concepting and style framing, and animation
- Designed artwork that matches the client's style while allowing the animation to build on the brand expression
- Collaborated with contractors to fill in the gaps in the workflow, including audio engineers and videographers.
- Studied and maintained style guidelines while producing unique animation creations.
- Provided accurate project timeframes and deadlines for every aspect of animation creation.
Senior Motion Designer
Bodybuilding.com
03.2013 - 09.2021
- Organized the team from scratch, put together a motion graphics workflow that increased video production value and improved engagement with the brand. Trained & supervised new designers in After Effects & Cinema 4D.
- Consistently delivered motion design elements to three teams of editors along with marketing departments leading to increased site traffic along with increased content views within the app
- Worked closely with illustrators and designers to analyze project objectives, specifications and deadlines.
- Initiated concept development for new video series', increasing session times and social media engagement while lowering cost per acquisition
- Specialized in creating concept packages, using the Adobe Creative Suite, for the main brand along with partner brands featuring product renderings and content in 2D & 3D
- Used renderings for social media campaigns leading to greater clickthrough to the store
- Developed creative campaigns for social platforms, including Facebook and Instagram, based on performance marketing data from social media teams leading to increased engagement and clickthrough to the app
- Collaborate with graphic designers to develop brand identity for the main app based on static designs
Education
Bachelor of Arts - Electronic Media
University of Cincinnati
Cincinnati, Ohio01.2012
MSC - Certification
Ludwig-Maximillian Universitat
Munich, Germany06.2010
Skills
- Adobe After Effects
- Cinema 4D
- Redshift
- Adobe Premiere Pro
- Adobe Photoshop
- Adobe Illustrator
- Visual Effects
- Compositing
- Scriptwriting
- Lower third design
- Title Design
Awards
Idaho Advertising Federation - Elements of Advertising: Animation or Special Effects Award
Timeline
Motion Designer
UMZU
10.2021 - Current
Senior Motion Designer
Bodybuilding.com
03.2013 - 09.2021
Freelance Motion Graphics & Editing
Stanley PMI, ClickBank, JYM Supplement Science
01.2011 - Current
Bachelor of Arts - Electronic Media
University of Cincinnati
MSC - Certification
Ludwig-Maximillian Universitat
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