Emily Day
Digital Marketing Specialist
Columbus,OH
Overview
6
6
years of professional experience
Work History
Product Marketing Specialist
BRIDGE
03.2023 - Current
- Develop and execute go-to-market strategies for innovative product launches
- Write, edit, and distribute content and blog posts to various communication platforms, including web, PR, and sales support materials
- Lead competitive analysis to identify market opportunities and threats
- Draw on advanced product expertise to continually test and improve ad copy messaging
- Design and execute nationwide social media strategy geared to our unique Linkedin, X, and Meta audiences
Marketing Coordinator
Bionix
Toledo, OH
05.2022 - 03.2023
- Ensured all press materials, company messaging, sales presentations, social/web content, and all other related media follow brand guidelines and marketing best practices
- Worked closely with the directors of sales and marketing to optimize the content calendar across all platforms to coincide with monthly sales initiatives and new product launches
- Designed and executed global social media strategies across Facebook, Instagram, LinkedIn and Twitter
Marketing Consultant
Corporate Splash
Toledo, OH
06.2020 - 05.2022
- Prepare detailed proposals and marketing plans
- Design effective marketing materials including logos, newsletters, and promotional products
- Cultivate, develop, and maintain lasting customer/business relationships
Freelance Writer/Editor
Toledo City Paper
02.2022 - 03.2023
- Researched and wrote blog posts, articles and web content on variety of subjects
- Highlighted local events and notable people such as authors, artists, TV hosts and philanthropists
- Managed content calendars and ensured timely delivery of all writing assignments
Editor-in-Chief
The A Magazine
01.2020 - 05.2020
- Managed a team of 25+ writers & editors in which we published daily content daily via social channels
- Lead weekly meetings to assign stories, create publishing calendars, and discuss content opportunities
- Oversaw the creation and printing of our print issue
Skills
Social media marketing
Product marketing
Social media management
Promotional planning
Press release writing
Copywriting expertise
Marketing material design
Timeline
Product Marketing Specialist
BRIDGE
03.2023 - Current
Marketing Coordinator
Bionix
05.2022 - 03.2023
Freelance Writer/Editor
Toledo City Paper
02.2022 - 03.2023
Marketing Consultant
Corporate Splash
06.2020 - 05.2022
Editor-in-Chief
The A Magazine
01.2020 - 05.2020
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