EMILY DEJESUS
Huntersville,NC
Summary
Vision-driven professional with career-long record of marketing and advertising operations, project development, and relationship management success for leading organizations. Proven talent for aligning business strategy and objectives with established project development and operations paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused leader with expertise spanning automation, active and drip campaigns, email marketing campaigns, paid social advertising, vendor management, performance assessment, research, proposals, content creation, strategic planning, process improvement, and client relationship management. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as budget & policy management, and resource allocation expertise.
Overview
13
13
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING MANAGER (AZURE, GCP, & AWS)
RACKSPACE TECHNOLOGY
03.2022 - 11.2024
- Digital Focus on Rackspace & alliance partners including Microsoft Azure, Google Cloud, Private Cloud, & Amazon Web Services
- Manages seven figure budgets
- Created & presented multiple performance & recommendation presentations to the Senior Director of Public Cloud, Vice President of Public Cloud, and Chief Marketing Officer of Rackspace Technology.
- Manages vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Optimized lead funnel & journey optimization for Digital Campaigns
- Insights & changes made to campaigns attributed to an increase less than 5% answer rate to 20% answer rate for leads generated.
- CPL for leads decreased by over three times for paid channels.
- CTR for leads increased relevancy leading to higher quality leads and more opportunities being generated.
- Generated multiple opportunities through digital campaigns.
- Optimized & created landing pages via Drupal
- Created Data & Performance dashboards via Salesforce
- Conducts SEO & Keyword research to make recommendations and optimize digital advertisements
- Completes & executes technical setup of Digital Campaigns
- Analyzes Data & Metrics to Identify Trends & Implement Strategy
- Conducted KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Cultivates positive marketing ROI by recommending strategic marketing plans, digital media exclusive for Rackspace & alliance partners, and offers, resolving issues, and maintaining project transparency throughout the campaign lifecycle.
ASSISTANT CRM & DIGITAL MARKETING MANAGER
LS TRACTOR USA
07.2021 - 03.2022
- Developed & Manages CRM and Customer Journey through Active Campaign
- Built their CRM system including content, journeys, and landing pages via Active Campaign & Hubspot
- Created Email Marketing Campaigns & Content Development
- Conducted KPI analysis and performance evaluation using Google AdWords and Google Analytics
- Created custom properties and tags via Google Analytics and Tag Manager
- Analyzes Data & Metrics to Identify Trends & Implement Strategy
- Cultivates positive marketing ROI by recommending strategic marketing plans, digital media for exclusive LS promotions and offers, resolving issues, and maintaining project transparency throughout the campaign lifecycle.
- Attributed to the sales of 2 Million dollars worth of tractors through Digital Marketing efforts.
- Implementing successful automations combined with digital campaigns that attributed to a 10% increase in sales.
- Managed customer relations on ongoing basis to maximize customer retention.
- Built & Managed digital ad campaigns and online promotions.
- Managed LS Tractor USA’s website
- Assisted in the creation of an app for LS Tractor USA
MARKETING ANALYST
LS TRACTOR USA
10.2019 - 07.2021
- Cultivates positive marketing ROI by recommending strategic marketing plans, digital media for exclusive LS promotions and offers, resolving issues, and maintaining project transparency throughout the campaign lifecycle
- Conducts market and competitor research to identify trends and hone advertising techniques.
- Conducted KPI analysis and performance evaluation using Google AdWords and Google Analytics
- Created custom properties and tags via Google Analytics and Tag Manager
- Attributed to sales of over 1 Million Dollars worth of tractors through Digital Marketing efforts.
- Managed the Companies' website and Social Media
- Created & implemented multiple customer journeys and landing pages via Hubspot
- Managed Third Party Vendors
- Transitioned from Third Party Vendors to In-house Digital Marketing
- Built & Managed digital ad campaigns and online promotions.
- Managed LS Tractor USA’s website
CLIENT SUCCESS COORDINATOR
CLEARSTONE COMMUNICATIONS
07.2018 - 10.2019
- Cultivates positive relationships with clients by defining their needs, recommending strategic marketing plans, resolving issues, and maintaining project transparency throughout the campaign lifecycle
- Head of Marketing Automation through Customer Relationship Management System Active Campaign and Podio.
- Worked closely with Director of Client Success to resolve client issues
- Provided training & best practices for CRM system use
- Managed HelpDesk for all clients
- Conducted KPI analysis and performance evaluation using Google AdWords and Google Analytics
- Created custom properties and tags via Google Analytics and Tag Manager
- Trained each client on how to effectively use their automation systems.
- Built in house Automation System utilized by Clearstone Communications.
- Created content for email marketing campaigns.
DIGITAL MARKETING COORDINATOR
CLEARSTONE COMMUNICATIONS
09.2016 - 07.2018
- Collaborated with the CEO and the marketing team on develop proposals for deadline-driven papers and projects based on clients' requirements and proven marketing techniques
- Advertising to B2B and B2C Clientele.
- Conducted market research to identify trends and hone advertising techniques.
- Built & Managed all digital marketing ads for the agency.
- Built, managed, and monitored all automations for each client.
- Created custom properties and tags via Google Analytics and Tag Manager
- Conducted, mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Developed and implemented campaigns for email, online advertising and search engines.
MARKETING AND SHIPMENT SPECIALIST
DOGGY MAILBOX
02.2016 - 08.2016
- Created Innovative content for multiple social media outlets, including website reconstruction
- Managed relationships with social influencers
- Utilized resources to promote company growth by saving company dollars associated with customer sales
MARKETING COORDINATOR
TSTECH ENTERPRISES, INC.
05.2015 - 09.2015
- Attended Social Events for Local Chamber of Commerce in and effort to build relationships in relation to company growth
- Conducted Market Research
- Assisted in organizing events and cultivating partnerships.
- Boosted brand awareness with target customer demographics with social, print, digital newsletters and blogs.
MARKETING SPECIALIST
ENTREPRENEUR MARKETING
02.2015 - 04.2015
- Created innovative content for social media, newsletters, and blogs
- Created Landing Pages.
- Conducted Community Marketing
SERVER
ON THE BORDER MEXICAN CANTINA
05.2012 - 07.2014
- Created an effective marketing business proposal for increasing business, revenue, and customer satisfaction.
Education
BACHELOR OF ARTS (B.A.) IN PSYCHOLOGY - Industrial Organizational Psychology
Millersville University
Millersville, PA01.2017
Skills
- Digital Marketing
- SEM Strategy Development/Optimization
- Google Search
- Social Media Management
- Content Marketing Strategy
- Vendor Management
- Email Marketing Campaigns
- Google Ads
- Meta Ads
- LinkedIn Ads
- CRM software proficiency
- Landing Page Development
Certification
- Certified Email Marketing Software, Hubspot - November 2024
- Artificial Intelligence and Business Strategy, LinkedIn - December 2023
- Generative AI for Business Leaders, LinkedIn - December 2023
- Using SEO as Your AI Assistant, LinkedIn - August 2023
- Generative AI for Digital Marketers, LinkedIn - July 2023
- Google Ads Certified, Google - November 2019
- Certified Customer Value Optimization Specialist, DigitalMarketer - July 2019
- Certified Social and Community Specialist, DigitalMarketer - April 2018
- Certified Customer Acquisition Specialist, DigitalMarketer - December 2016
Technical Proficiencies
- Microsoft Office Suite
- Salesforce
- Hubspot
- Active Campaign
- Zapier
- Google Ads (Search, Display)
- LinkedIn Ads
- Meta Ads
- Adespresso
- Sprout Social
- Hootsuite
- Integrate
- Drupal
- UTM codes
- MailChimp
- SurveyMonkey
- WordPress
References
Available upon request
Activities
- Finally Found Inc. Rescue Volunteer, 2017-2020, Assisted in Organizing Events, Boosted Facebook Posts, Created Social Media Posts, Fostered Numerous Cats and Dogs
- Catworks Animal Rescue Volunteer, 2012-2015, Administered vaccines, medication, and spay and neuter surgeries., Facilitated behavioral training, foster care, and transportation, as well as processed adoptions., Organized fundraising events and submitted social media posts.
- Millersville WinterCenter Non-Profit Art Gallery Volunteer, 2014, Boosted awareness for the non-profit by creating and distributing advertisements.
- Berks Food Bank Volunteer, 2011, Advanced interpersonal skills and character development by working with a diverse group of people in various stages of life by handing out food to the homeless.
- Local Soup Kitchen Volunteer, 2010-2011, Collaborated with diverse individuals on making meals for the homeless, honing interpersonal communications and developing character.
- Berks County Outfielder Softball Athlete Recipient, 2010-2011
- Dean's List Member at Coppin State University, 2011
- All Division Outfielder, 2009
- Berks Academic Field Hockey Athlete, 2009
- Division One Athlete at Coppin State University, 2011-2012
Hobbies and Interests
- Softball
- Writing
- Movies
- Volunteering with Rescue animals
Timeline
DIGITAL MARKETING MANAGER (AZURE, GCP, & AWS)
RACKSPACE TECHNOLOGY
03.2022 - 11.2024
ASSISTANT CRM & DIGITAL MARKETING MANAGER
LS TRACTOR USA
07.2021 - 03.2022
MARKETING ANALYST
LS TRACTOR USA
10.2019 - 07.2021
CLIENT SUCCESS COORDINATOR
CLEARSTONE COMMUNICATIONS
07.2018 - 10.2019
DIGITAL MARKETING COORDINATOR
CLEARSTONE COMMUNICATIONS
09.2016 - 07.2018
MARKETING AND SHIPMENT SPECIALIST
DOGGY MAILBOX
02.2016 - 08.2016
MARKETING COORDINATOR
TSTECH ENTERPRISES, INC.
05.2015 - 09.2015
MARKETING SPECIALIST
ENTREPRENEUR MARKETING
02.2015 - 04.2015
SERVER
ON THE BORDER MEXICAN CANTINA
05.2012 - 07.2014
BACHELOR OF ARTS (B.A.) IN PSYCHOLOGY - Industrial Organizational Psychology
Millersville University
Similar Profiles
Richard Brian SeloffRichard Brian Seloff
Dataventer Technician III at Rackspace TechnologyDataventer Technician III at Rackspace Technology
Ritu Ritu null
Software Developer at Rackspace TechnologySoftware Developer at Rackspace Technology
Ravi KumarRavi Kumar
VMware Cloud Engineer at Rackspace TechnologyVMware Cloud Engineer at Rackspace Technology