Emily Discenza
Queensbury,NY
Summary
Experienced political communications and digital marketing professional specializing in managing Republican and advocacy clients. Developed and executed fundraising campaigns, coordinated social media content, and delivered complex campaign initiatives. Expertise in account management, political research, and grassroots outreach, with a focus on effective client communication and timely project execution.
Overview
5
5
years of professional experience
Work History
Digital Account Manager (Full-Time)
Downstreet Digital
05.2024 - Current
- Independently manage a portfolio of 8-10 political and advocacy clients, overseeing day-to-day strategy, communications, deliverables, and problem-solving with minimal supervision.
- Craft and execute email marketing, digital fundraising, social media, advertising, and communications strategies, including fundraising emails, ad copy, campaign updates, event promotions, and other public-facing content aligned with each client’s goals.
- Coordinate timelines, meetings, approvals, budgets, creative production, and administrative follow-up across multiple concurrent projects.
- Develop strong relationships with clients by fostering trust and open communication to improve account management.
Digital Communications Coordinator (Part-Time)
Downstreet Digital
05.2024 - 03.2025
- Executed digital communications projects for political and public-affairs clients, including social media content, email copy, graphics, advertising materials, and campaign messaging.
- Supported account and campaign operations by gathering materials, coordinating approvals, monitoring deadlines, and collaborating with clients, vendors, and internal team members.
- Created and optimized paid advertising campaigns by conducting A/B testing, analyzing performance data, and adjusting ad placements accordingly.
Marketing and Communications Manager, Contract
EDC Warren County
08.2024 - 03.2025
- Managed organizational communications across email, social media, website content, presentations, promotional materials, and stakeholder outreach.
- Planned and promoted business events, community initiatives, and regional economic development campaigns in coordination with county and town officials, community partners, news outlets, and local stakeholders.
- Monitored regional business news, economic trends, and community developments to identify communications opportunities and inform content planning.
Interim Digital Outreach Director
New York State Senate
07.2022 - 08.2024
- Advised Republican New York State Senate offices on social media, email, political messaging, content planning, and rapid-response communications.
- Managed high-volume digital workflows across multiple offices, coordinating priorities, approvals, deadlines, and deliverables with elected officials, staff, designers, and leadership.
- Monitored political developments, audience response, and content performance to identify timely communications opportunities and improve future strategy.
Digital Outreach Coordinator
New York State Senate
07.2022 - 04.2024
- Created and edited social media content, email communications, website copy, graphics, videos, legislative messaging, and constituent-facing materials for 20–22 Republican Senate offices.
- Conducted political and legislative research, monitored news and online conversations, and developed timely rapid-response content.
- Supported content planning, presentations, media materials, analytics reporting, and digital engagement initiatives across Senate offices.
Volunteer
New York State Senate Republican Campaign Committee
07.2022 - 08.2024
- Created digital content, campaign messaging, and graphics to enhance social media presence and ensure rapid-response communications for Republican State Senate candidates.
- Conducted direct voter outreach through peer-to-peer texting, phone banking, door-to-door canvassing, and petition signature collection.
- Assisted campaign staff with grassroots outreach, ballot-access efforts, voter engagement, candidate visibility, and Election Day activities.
Interim Marketing and Business Development Manager
Pacific Retail Capital Partners
10.2021 - 07.2022
- Led day-to-day marketing operations and campaign execution while serving as the interim department manager.
- Coordinated social media, events, retailer promotions, community partnerships, website content, and property-wide marketing initiatives.
Marketing and Business Development Coordinator
Pacific Retail Capital Partners
10.2021 - 05.2022
- Grew the Colonie Center Instagram audience to more than 5,000 followers while maintaining a 4.2% organic engagement rate over eight months.
- Planned and promoted events, influencer partnerships, community campaigns, and retailer initiatives designed to increase engagement and foot traffic.
- Supported campaign execution across social media, email, website, and in-property promotional channels.
Education
Bachelor of Science - Fashion Marketing
The State University of New York At Oneonta
Oneonta, NY05-2021
Bachelor of Science - Communications
The State University of New York At Oneonta
Oneonta, NY05-2021
Skills
- Digital Campaign Strategy
- Digital Fundraising
- Email Campaigns
- Social Media Management
- Voter Outreach
- Market Research
- Project Management
- Vendor Management
- Client Relationship Management
- Canva and AI Tools
- Political Communications
Timeline
Marketing and Communications Manager, Contract
EDC Warren County
08.2024 - 03.2025
Digital Account Manager (Full-Time)
Downstreet Digital
05.2024 - Current
Digital Communications Coordinator (Part-Time)
Downstreet Digital
05.2024 - 03.2025
Volunteer
New York State Senate Republican Campaign Committee
07.2022 - 08.2024
Interim Digital Outreach Director
New York State Senate
07.2022 - 08.2024
Digital Outreach Coordinator
New York State Senate
07.2022 - 04.2024
Interim Marketing and Business Development Manager
Pacific Retail Capital Partners
10.2021 - 07.2022
Marketing and Business Development Coordinator
Pacific Retail Capital Partners
10.2021 - 05.2022
Bachelor of Science - Fashion Marketing
The State University of New York At Oneonta
Bachelor of Science - Communications
The State University of New York At Oneonta