EMILY DOUGLAS
Portland,OR
Summary
Versatile eCommerce professional offering over 10 years of experience in various eCommerce roles. Passion for bringing brands to life in the digital landscape to drive sales and provide a best-in-class consumer experience.
Overview
13
13
years of professional experience
Work History
Site Merchandiser
Dr. Martens
09.2024 - Current
- Develop and implement merchandising strategy across site. Identify key and supporting products for all marketing campaigns to improve conversion rate, drive sales, and enhance customer experience.
- Analyze site and product data on a weekly basis. Monitor category performance, product performance, and key KPIs to identify trends and recommend action plans.
- Own site search experience and strategy; optimize search results and terms to improve product discoverability, conversion, and relevance.
- Partner cross-functionally with marketing, design, allocation, and planning teams to deliver best-in-class product launches and campaigns.
- Create and maintain product listings; ensure categorization, pricing, descriptions, attributes, swatches, and variants are accurate and compelling.
eCommerce Operations Specialist
Gerber
06.2020 - Current
- Owned the digital consumer experience of international knife brand including website content and functionality, and email marketing program
- Executed all product launches, promotional campaigns, and site updates for website
- Responsible for maintenance, updates and additions to product catalog including price updates, categorization, and photography
- Planned, wrote, briefed and executed all email marketing campaigns
- Managed email subscriber lists and list segmentation
- Developed and executed automated campaigns
- Worked as part of international company structure; collaborated with team members across multiple time zones
- Partnered with publishing agency to plan and edit quarterly in-home product catalog and targeted postcards.
eCommerce Operations Manager
Nau
07.2017 - 03.2020
- Planned and executed web shop experience of national apparel brand
- Executed all seasonal launches, promotional campaigns, and site updates for website
- Responsible for updates and maintenance of product catalog of over 1,000 skus
- Planned and coordinated biannual editorial and studio photo shoots
- Planned, wrote and executed all email marketing campaigns
- Managed subscriber lists and list segmentation
- Developed business strategy for ecommerce program
- Created and managed all campaigns for webstore and associated channels (email, paid search, display, affiliate program)
- Partnered with internal departments to provide guidance and support in programming, customer experience, and business objectives.
Site Merchandiser
Revolutions, Inc
08.2015 - 06.2017
- Executed and managed product content for website; made sure all imagery, specs, and category information was accurate and up to date
- Partnered with vendors on weekly basis to maintain accuracy of listings
- Audited promotional emails for accuracy of copy, imagery, and functionality
- Edited quarterly catalog for accuracy of copy and images.
Merchandise Coordinator
Zulily
11.2014 - 06.2015
- Formatted product content and specs for ecommerce platform
- Built and launched 20-30 flash sale events per month
- Worked with vendors to coordinate product selection and inventory levels for site events
- Selected hero products and communicated inspiration to in-house studio to appeal to target audience.
Assistant Store Manager
The Limited
03.2013 - 09.2014
- Managed and led sales team to achieve store sales, credit, and conversion goals
- Analyzed business metric reports; strategize to meet weekly, monthly, and quarterly plans to exceed LY results
- Planned, mapped, and executed all floorsets.
Sales Lead
The Limited
06.2012 - 02.2013
- Lead and managed sales team to achieve store metric goals
- Helped plan and execute all store floorsets.
Education
Bachelor of Fine Arts - Photography, Minor in English
Miami University
Oxford, OHSkills
- Website optimization
- Product merchandising
- Performance reporting
- Category management
- Fluent in multiple CMS platforms
- Content management
- Email & SMS marketing
- Solid understanding of SEO priciples
Personal Information
Title: ECommerce Operations
Timeline
Site Merchandiser
Dr. Martens
09.2024 - Current
eCommerce Operations Specialist
Gerber
06.2020 - Current
eCommerce Operations Manager
Nau
07.2017 - 03.2020
Site Merchandiser
Revolutions, Inc
08.2015 - 06.2017
Merchandise Coordinator
Zulily
11.2014 - 06.2015
Assistant Store Manager
The Limited
03.2013 - 09.2014
Sales Lead
The Limited
06.2012 - 02.2013
Bachelor of Fine Arts - Photography, Minor in English
Miami University
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