Emily Doxtator

• Manage cross-functional teams, including Editorial, SEO, Dev, Production, and Product, to streamline processes for increased productivity and collaboration.
• Work closely with SEO and Editorial team to develop content strategy for expansion and revenue growth. Expand content types, and plan and execute creation of over 400+ new pages.
• Merge product strategy with monetization opportunities to increase revenue growth by over 40% projected revenue MoM.
• Conduct thorough market research, identify new opportunities for expanding product offerings and content types

• Lead end-to-end product lifecycle management, from ideation to launch, for multiple successful products, resulting in a 21% increase in annual revenue.
• Develop content strategy that leads the team towards quarterly and annual goals, which involves category launches, new content creation, and routine monthly updates to strategic pages
• Conduct extensive market research and competitor analysis, identify key trends and opportunities, which inform product roadmap decisions and contribute to a 15% market share growth.
• Collaborated with cross-functional teams, including production, editorial, SEO, and engineering, to ensure cohesive and integrated strategic efforts that effectively supports overall business goals.
• Assisted in the development of performance reports and presentations for senior management, summarizing campaign performance, insights, and recommendations for continuous improvement.
• Develop and maintain strong relationships with stakeholders, including partners, internal teams, and executives, fostering a collaborative environment conducive to successful product launches.
• Implemented Agile methodologies for more efficient project management and team collaboration.

• Manage $1.3M+ quarterly SEM advertising budget and P&L goals.
• Understand and lead analyses of competitive environment, customers, and product metrics to determine the right set of features to drive engagement and usage.
• Ideate and manage creation of marketing campaigns that drive awareness, engagement, and conversions.
• Analyze website design and development, and manage optimizations; including A/B testing and analysis.
• Identify quantitative and qualitative metrics to improve performance of advertising campaigns by collaborating with creative team on campaign strategies.
• Collaborate cross-functionally across departments to execute aligned goal of customer acquisition and retention.
• Define driving metrics and measurement plans to assess product and marketing effectiveness to enhance user satisfaction and increase click-through-rate.
• Use critical thinking to break down problems, evaluate solutions and make decisions based on data.

• Proven success in cultivating relationships across various channels to share content and increase search engine ranking for company website.
• Utilized multiple databases and sources to understand rank trends amongst competitors and develop outreach strategy to improve SERP rankings.
• Developed unique communication opportunities between internal and external stakeholders by organic SEO methods and innovative email marketing strategies; top performer by consistently exceeding monthly goals by +200%

Acted as Technical Team Lead in Office of Ethics (OE) Internal Training team through product manager methods

• Composed, edited, and produced training modules over 14,000+ employees
• Led team and mentored others to create 4x new training modules compared to previous years
• Identified and implemented cost saving idea that reduced costs by $40,000 per year
• Cross-collaborated across internal departments and external engineering development teams for production of high quality training modules; developed project roadmap, planned product development, and oversaw launch of 6+ modules/year
• Optimized product creation process that reduced completion time by up to 30% per project
• Used project management methods, such as agile, to track projects and meet deadlines.

Federal Ethics SME by presenting in-person trainings to over 1100+ USDA employees with ranging seniority.