Emily Edwards
Tampa,FL
Summary
Dynamic Brand Marketing Specialist with proven success at Ace Handyman Services, driving social media growth and enhancing brand visibility and awareness. I am looking to expand and showcase my creativity and visionary mindset in a social media manager role. I am adept at cross-functional collaboration and audience engagement, delivering impactful marketing strategies that resonate.
Overview
7
7
years of professional experience
Work History
Brand Marketing Specialist
Ace Hardware Home Services
01.2022 - Current
- Assist in developing brand messaging and positioning strategies for campaign and service launches
- Manage franchise-wide Meta business portfolios and SOCi account
- Support franchise owners with SOCi platform, social media training and local social media strategy
- Contribute to social media content creation and management to enhance brand visibility
- Managed national and local PR opportunities
- Managed vendor relationships
- Execute and manage month long campaign and stood as strategic liaison for brand's partnership with Children's Miracle Network Hospitals
- Execute year long organic and paid social media strategy for corporate social account optimization for Facebook and Instagram
- Create and conduct franchise wide educational live and recorded webinars and written resources on social media and how to optimization
- Engage and participate in public speaking roles at national Ace Hardware conventions
- Assist in developing brand messaging and positioning strategies for system wide launch
- Collaborate closely with Senior Director of Marketing on brand awareness initiatives
- Coordinate and write brand communications to franchise system on social media, SOCi and offer social media optimizations tips and video trends
Social Media Coordinator
Mile High Shufflers
08.2019 - 04.2024
- Developed and scheduled engaging social media content on Instagram
- Monitored the channel to respond to audience inquiries and engagements promptly
- Assisted in executing social media strategy to enhance brand visibility and involvement
- Analyzed social media metrics to inform future content strategies
- Video editing experience and flyer graphics on Canva
- Created Instagram account and grew to current following of 10.4k followers
Social Media Coordinator
FestFams
01.2019 - 05.2019
- Developed and scheduled engaging social media content on Facebook and Instagram.
- Monitored social media channels to respond to audience inquiries promptly.
- Collaborated with cross-functional teams to align messaging and branding.
- Network with potential & existing hosts & instructors for local events.
- Increased following by 4x in 5 months.
Online Marketing Consultant
Le-vel Thrive Experience
09.2018 - 09.2019
- Utilized story-brand marketing to promote Le-Vel products on online platforms, monetize social accounts, & network with potential & existing customer.
Education
Bachelor of Arts - Humanities
Florida State University
Tallahassee, FL05-2018
Skills
- SOCi (multi-location social media management)
- Canva
- CapCut & InShot
- Adobe Lightroom
- Short-form video production (Reels, TikToks, YouTube Shorts)
- Visual storytelling, brand aesthetics, caption writing & hashtag optimization
- Trend analysis & audience engagement strategies
Social Media Tools & Platforms:
Content Creation & Strategy:
- Social media performance tracking (SOCi Insights, Meta Business Suite)
- A/B testing for content formats and posting times
- Competitor benchmarking
- Tiktok Analytics
- Cross-functional campaign coordination
- UGC sourcing
- Scheduling & content calendar planning
Analytics & Performance:
Project Management & Collaboration:
Accomplishments
- Led and executed a month-long national fundraising campaign benefiting Children's Miracle Network Hospitals, raising over $71,000 across four years through strategic marketing initiatives, social media and email promotion, and community engagement. In our 4th year of involvement, The Ace brand was named CMN's partner of the year.
- Grew AHS Instagram following by 5414% from start of 2025 through a tailored organic and paid social strategy
- Grew AHS Facebook following by 1182% from start of 2025 through a tailored organic and paid social strategy
Timeline
Brand Marketing Specialist
Ace Hardware Home Services
01.2022 - Current
Social Media Coordinator
Mile High Shufflers
08.2019 - 04.2024
Social Media Coordinator
FestFams
01.2019 - 05.2019
Online Marketing Consultant
Le-vel Thrive Experience
09.2018 - 09.2019
Bachelor of Arts - Humanities
Florida State University
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