Emily Fabian

• Launched and scaled the Marina studio from 0 to 350+ members, generating over $1M in revenue within nine months and establishing one of the highest-performing locations in the region.
• Hired, trained, and directly managed a 60-person instructor and front desk team, maintaining near-100% retention through clear systems, inclusive culture, and hands-on development.
• Designed and implemented operational frameworks for scheduling, payroll, communications, and performance tracking, enabling full front desk autonomy and consistent daily execution.
• Forged recurring partnerships with Vuori, Yerba Mate, and SF Parks & Rec to expand community reach and brand visibility through large-scale events and sponsorships.
• Oversaw all facets of studio operations including facilities, finances, staffing, and community engagement to ensure seamless performance and continuous growth.

• Managed outbound and expansion strategy across Fortune 500 clients in fintech, SaaS, and IoT, driving new business and multi-department growth within accounts such as Nextdoor, Payscale, Outreach, Buildertrend, Egnyte, and Exabeam.
• Exceeded quota and recognized as a top performer in the first quarter by consistently surpassing KPIs for meetings set, pipeline creation, and revenue contribution, supporting $1.2M in closed business.
• Partnered with seven Account Executives to coordinate enterprise-level sales cycles and C-suite engagement, including direct collaboration with the CRO of Impinj, CTO of Nextdoor, and sales leadership at Outreach.
• Led C-suite coordination and client strategy for Dreamforce 2023, organizing 15+ high-value meetings and ensuring alignment across sales, product, and executive teams.

• Built the company’s first outbound sales strategy targeting 150+ Fortune 500 enterprises across technology, finance, and global logistics, creating scalable messaging frameworks and cadences tailored to industry and role.
• Achieved a 75% conversion rate from targeted campaigns to booked meetings, generating a robust pipeline of qualified enterprise opportunities.
• Collaborated with Sales, Product, and Engineering leadership to align outbound strategy with evolving product capabilities and market feedback.
• Partnered with Marketing to coordinate large-scale AI events for 1,500+ clients, managing executive introductions, client invitations, and cross-functional scheduling.

• Promoted within first year for exceeding performance goals, achieving 110% average monthly quota attainment across six territories in the public sector.
• Generated 146 qualified opportunities, surpassing team averages for net-new acquisition by 68% and expanding existing client relationships by 35%.
• Managed 3,000+ accounts across California, Washington, Colorado, Hawaii, Nevada, and Alaska, supporting nine Account Executives on new business and long-term partnership growth.
• Designed onboarding and training programs for five new hires, including playbooks for prospecting, Salesforce hygiene, time management, and AE collaboration, reducing ramp time by 20 selling days month-to-month.

Brand Marketing Coordinator | August 2019 - March 2020

• Organized a prospective social media strategy for company pivot that established effective problem-solving procedures
• Demonstrated efficient communication and organizational skills as the cross-functional touchpoint in collaboration with
the PR, Marketing, Creative, and Product teams to ensure social strategy alignment to overall company objectives
• Consistently surpassed weekly analytics goals with full autonomy over the ~1.4 million follower base on social media

Marketing and Public Relations Intern | May 2019 - August 2019

• Expedited influencer communication and acquisition to grow a diverse community of 300 + contracted partnerships
• Devised four interview preparation strategies for incoming interim CEO who was then featured in four notable articles
• Pitched three successful marketing campaigns based on channel analytics, market trends, and social tests
• Trained on SEO strategy to drive more traffic to company website, boost revenue, and improve conversion rate

Social Media Marketing Intern | January 2019 - May 2019
• Sustained high customer satisfaction by thoughtfully resolving community inquiries through intuitive communication
• Systemized company-wide content library to improve project efficiency and identified opportunities for content creation
• Produced interpretive copy for weekly cross-promotion of branded and community content to all social platforms
• Presented weekly analytics reports that measured channel growth, campaign performance, and revenue generation