Emily Fabian

• Launched and scaled the Marina studio, growing membership from 0 to over 350, and surpassing $1M in sales within 9 months.
• Hired, developed, and retained a 60-person team with near-100% staff retention, fostering a culture of accountability, inclusion, and professional growth through daily coaching and one-on-one support.
• Built and maintained operational systems for staff scheduling, biweekly payroll, quarterly performance evaluations, staff coverage, inventory management, and daily KPI tracking.
• Planned and executed 6+ community events with 150 to 300+ attendees, and led two 60-hour teacher trainings.
• Secured and managed 20+ vendor and corporate partnerships, including Vuori, Solidcore, SoulCycle, Yerba Mate, and SF Parks & Rec, to drive studio launch success, elevate member experience, and expand community visibility across events, sponsorships, and operations.
• Oversaw every aspect of launching and running the studio, from facilities and staffing to finances, community engagement, and executive reporting, ensuring seamless operations across all business functions.

• Supported seven Account Executives across Fortune 500 accounts, coordinating meetings, pipeline management, and strategic outreach.
• Exceeded monthly KPIs in meetings set, and pipeline contribution, supporting $1.2M in closed business.
• Spearheaded logistics for Dreamforce 2023, leading C-suite coordination, meetings, and cross-functional alignment.
• Conducted comprehensive research and data analysis to support strategic planning and informed decision-making for the account team.

• Collaborated with Sales, Product, and Engineering leadership to develop the first outbound sales strategy, targeting 150+ Fortune 500 companies
• Researched target accounts to build a CRM of over 2,000 key decision makers, initiated contact, and built a robust pipeline of qualified leads.
• Monitored and reported on the effectiveness of business development strategies and tactics, suggesting adjustments as needed.
• Collaborated with the marketing team to drive attendance for large-scale AI events, hosting over 1,500 clients.

• Managed pipeline coordination for nine Account Executives across six territories, implementing a messaging strategy that increased response rates by 25%.
• Sourced and qualified 146+ opportunities, exceeding the team average by 68%, recognized for top performance, and promoted within the first year.
• Mentored and trained five new hires on sales execution and time management, reducing onboarding ramp time by 35%.

Brand Marketing Coordinator | August 2019 - March 2020

• Organized a prospective social media strategy for company pivot that established effective problem-solving procedures
• Demonstrated efficient communication and organizational skills as the cross-functional touchpoint in collaboration with
the PR, Marketing, Creative, and Product teams to ensure social strategy alignment to overall company objectives
• Consistently surpassed weekly analytics goals with full autonomy over the ~1.4 million follower base on social media

Marketing and Public Relations Intern | May 2019 - August 2019

• Expedited influencer communication and acquisition to grow a diverse community of 300 + contracted partnerships
• Devised four interview preparation strategies for incoming interim CEO who was then featured in four notable articles
• Pitched three successful marketing campaigns based on channel analytics, market trends, and social tests
• Trained on SEO strategy to drive more traffic to company website, boost revenue, and improve conversion rate

Social Media Marketing Intern | January 2019 - May 2019
• Sustained high customer satisfaction by thoughtfully resolving community inquiries through intuitive communication
• Systemized company-wide content library to improve project efficiency and identified opportunities for content creation
• Produced interpretive copy for weekly cross-promotion of branded and community content to all social platforms
• Presented weekly analytics reports that measured channel growth, campaign performance, and revenue generation