Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Emily Falla

Atlanta,GA

Summary

Detail-oriented and motivated professional with proven track record of improving customer satisfaction and enhancing media outreach. Adept at utilizing extensive knowledge of marketing tools and copywriting skills to improve sales strategies. Possesses excellent oral and written communication skills to effectively support marketing teams.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Assistant

Thomas Eye Group
02.2024 - 09.2024
  • Boosted sales performance and email campaign success by creating persuasive marketing materials, including brochures, product sheets, and compelling newsletters that improved open and click-through rates.
  • Enhanced customer engagement by developing compelling content for email newsletters and blog posts, while amplifying social media reach through the creation of engaging visual assets such as infographics and videos for widespread distribution.
  • Increased brand visibility and strengthened brand identity by developing and distributing consistent marketing materials across various platforms, including print, digital, and social media channels, through targeted marketing campaigns and social media strategies.
  • Conducted primary and secondary market research to better understand customer needs and behaviors, gathering insights and informing development of more effective marketing campaigns.
  • Supported cross-functional teams in execution of integrated marketing campaigns, amplifying overall impact and reach.


Marketing Intern

Every Day People Group
05.2023 - 10.2023
  • Tracked and analyzed campaign performance metrics to identify areas for improvement and adjust strategies to better optimize future efforts.
  • Participated in brainstorming sessions and contributed fresh ideas that led to innovative marketing initiatives through collaboration with sales team to create marketing materials that clearly communicated product benefits.
  • Researched relevant content to capture interest and improve site traffic through competitor trends and interpreted findings to report conclusions to supervisors.
  • Assisted in creating written, video, and image content for marketing channels.



Reception + Social Media Coordinator

The Pet Set
03.2022 - 11.2022


  • Created and managed shareable social media content with consistent tone, driving increased engagement rates and audience growth.
  • Enhanced online engagement with the creation of compelling content for various platforms.
  • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.

Education

Bachelor of Science (B.S.) - Public Relations

Kennesaw State University
Kennesaw, GA
12.2023

Skills

Content Creation

Event Planning

Social Media Management

Relationship Building

Microsoft Office

Team Collaboration

Analytics and SEO

Customer Engagement

Salesforce Administration

Adobe Creative Cloud

Press Release Writing

WordPress Management

Certification

  • Block editor training
  • SEO for beginners
  • Structured data for beginners
  • WordPress for beginners
  • Yoast SEO for WordPress

Timeline

Marketing Assistant

Thomas Eye Group
02.2024 - 09.2024

Marketing Intern

Every Day People Group
05.2023 - 10.2023

Reception + Social Media Coordinator

The Pet Set
03.2022 - 11.2022

Bachelor of Science (B.S.) - Public Relations

Kennesaw State University

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Emily Falla