Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Emily Ferguson

Carlsbad,California

Summary

Hardworking and dedicated undergraduate student-athlete pursuing a degree in communications, with a strong passion for sports media and a solid foundation in marketing and advertising. My experience as a Division 1 student-athlete has instilled in me the discipline, time management, and adaptability necessary to thrive in challenging environments. These qualities have honed my work ethic and enhanced my ability to perform under pressure. Additionally, my role in marketing with the San Diego Sabers has allowed me to develop effective communication skills and gain hands-on experience in promoting events, engaging audiences, and collaborating with diverse teams. This unique blend of skills and experiences positions me well for graduate studies in advertising, where I aim to further explore the intersection of communication and marketing.

Overview

4
4
years of professional experience

Work History

Marketing Lead

San Diego Sabers
Carlsbad, CA
01.2024 - Current
  • Contributing to social media management efforts, including content creation, scheduling, and engagement tracking across multiple platforms.s
  • Participating in market research and analysis to identify trends, opportunities, and challenges within sports and entertainment industry
  • Engaging with fans and attendees during events to gather feedback, address inquiries, and enhance theoverall guest experience.
  • Developed and implemented digital marketing strategies to increase web traffic, brand awareness and generate leads.
  • Provided training sessions for team members on the use of new tools or technologies related to digital marketing.
  • Maintained a high level of knowledge about current industry trends in order to stay competitive.
  • Researched potential partners who can provide additional value through their networks or resources.

Undergraduate Research Assistant

UC Santa Barbara- Communications RA Program
Santa Barbara, CA
09.2024 - Current
  • Gathered, compiled, and interpreted information from various sources.
  • Maintained databases for tracking study participants and results.
  • Reviewed existing literature to inform research questions.
  • Performed literature reviews to ensure accuracy of results.
  • Managed multiple research projects simultaneously while ensuring accurate record keeping.

MARKETING AND PUBLIC RELATIONS LEAD

Renee Carlino
08.2023 - Current
  • Company Overview: (Screenwriter & Bestselling Author)
  • Responsible for all outgoing social media for new movie release and new book releases during the summer of 2024
  • Collaborate efforts with the PR and Marketing team at Penguin Random House Publishing
  • Manage social media platforms, craft engaging newsletters, and assist in various promotional activities
  • Enhancing her online presence and fostering a deeper connection with her audience
  • (PAID INTERNSHIP)
  • Monitored social media platforms to respond promptly to customer inquiries or complaints.
  • Coordinated with internal teams, external vendors, and media outlets for successful execution of promotional initiatives.
  • Collaborated with creative team members to create effective advertising campaigns.
  • Generated content for website updates, press releases, blog posts, brochures, newsletters, and other marketing materials.
  • Tracked performance metrics related to marketing initiatives using analytics tools.

Advanced Copy Reviewer

Book Publishing Companies
01.2021 - Current
  • Advanced Copy Reviewer for Publishers (i.e Penguin Random House & Macmillan Publishing)
  • Reviewed over 120 books in 2023 and have written reviews on Goodreads and TikTok (platform over 10,000 people)
  • Provide feedback to the publishers on their anticipated releases
  • Offers insightful feedback to authors and publishers to help refine their manuscripts and enhance the reading experience for future audiences
  • Contribute to the improvement and success of upcoming publications as well as create successful media content

Coach

Seaside Water Polo Club
05.2020 - Current
  • Led the 12u team to an 11th place finish at the 2023 Junior Olympics (starting seed was 24th)
  • Teach young players technical skills, build confidence, and show them how to be a part of a team
  • Honed my leadership and communication skills while instilling teamwork and discipline in young athletes

Education

BA - COMMUNICATIONS

University of California, Santa Barbara
06-2025

Skills

  • Adobe Photoshop
  • Problem-Solving
  • Media Strategy
  • Video-Editing
  • Photography
  • Online Content Creation
  • Adaptability
  • Public-Speaking
  • Team Leadership
  • Market Research and Analysis
  • Content Creation
  • Event Marketing
  • Social Media Marketing
  • Digital Marketing Management

Affiliations

  • NCAA Division 1 Women's Water Polo Player (UCSB) - 2021 - Present
  • Big West Academic All-Conference Nominee 2023
  • ACWPC All-Academic Honoree Spring 2023
  • Deans Honors 2022 and 2023 (GPA Above 3.75)
  • Selected 4 times for the Olympic Development Program (Youth National/Futures Team)

Timeline

Undergraduate Research Assistant

UC Santa Barbara- Communications RA Program
09.2024 - Current

Marketing Lead

San Diego Sabers
01.2024 - Current

MARKETING AND PUBLIC RELATIONS LEAD

Renee Carlino
08.2023 - Current

Advanced Copy Reviewer

Book Publishing Companies
01.2021 - Current

Coach

Seaside Water Polo Club
05.2020 - Current

BA - COMMUNICATIONS

University of California, Santa Barbara

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Emily Ferguson