Emily Ferrell

Entrepreneurial and client-focused medical device sales leader with over 9 years of success in driving revenue growth, expanding market share, and launching innovative urologic technologies for prostate cancer. Known for consultative sales, cross-functional leadership, and deep clinical expertise. Proven track record of building trusted relationships across hospitals, provider networks, and GPOs. Adept in value-based selling, physician training, and healthcare economics. Passionate about improving patient outcomes while driving business success.

• Race Director, Mike Slive Foundation “I’m with Mike” 5k, 01/01/18 - Present
• Treasurer, Service Guild of Birmingham, 01/01/16 - 12/31/21
• Race Director, Zero Prostate Cancer 5k Birmingham, 01/01/17

• Business Acumen, Drove 19% market share growth and exceed revenue targets by 15% in highly competitive market. Leveraged data insights and financial modeling to identify and execute high-opportunity strategies.
• Sales Strategy & Execution, Launched multiple urologic service lines through consultative, value-based selling. Led 50+ physician in-services, increasing product adoption and clinical engagement.
• Relationship Management, Built long-term partnerships with hospitals, ASCs, and integrated provider networks. Developed network of 15+ patient brand ambassadors to promote peer-to-peer education.
• Clinical Expertise, Deep knowledge of prostate health technologies, including FDA-approved HIFU and ablation devices. Presented at national urology conferences (LUGPA, AUA, UroGPO) to enhance clinical adoption.
• Compliance and Administration, Skilled in CRM reporting (Salesforce, Hubspot). Deep understanding of complex reimbursement landscapes with Medicare, commercial insurers, and self-insured.