Emily Friel
North Wales,PA
Summary
Driven marketing and social media specialist with a proven track record at USA Football, enhancing brand visibility through expert copywriting, and strategic social media engagement. Excelled in content creation across platforms like Instagram and TikTok, demonstrating Adobe Premiere Pro expertise and effective communication. Achieved significant audience growth by leveraging in-depth platform understanding and creative content strategies.
Overview
3
3
years of professional experience
Work History
Marketing Intern
USA Football
, Remote
01.2025 - Current
- Copywriting for various marketing efforts - email, paid ads/social media, web, print, white papers, content marketing, blogs and other formats
- Gathering testimonials and communicating with various audience segments
- Proof-reading, editing and quality assurance on marketing materials
- Event promotion support - finding opportunities for free and paid promotion
- Supporting relationships with NFL Clubs and other external partners
Strategic Communications Intern
Penn State University Intercollegiate Athletics
University Park, USA
08.2023 - 12.2024
- Attended games, practices and community events for Penn State Football and Men's soccer programs
- Produced live content for game coverage across multiple social media channels
- Recorded statistics during games for coaching staff and press during and following games
- Transcribed post-game press conferences and assisted the media with accessibility
- Worked on department research projects during regular office hours
Social Media Intern
Major League Soccer
New York, NY
06.2024 - 08.2024
- Coordinated daily social media planning, creation, and publishing on platforms like TikTok, Facebook, Instagram and X.
- Ensured Major League Soccer stayed ahead in social media growth, innovation, and impact through regular briefings.
- Helped elevate overall desk and match coverage on MLS channels
Social Media Intern
Penn State College of Health & Human Development
University Park, USA
06.2023 - 08.2023
- Created engaging content promoting various events and opportunities within the college
- Collaborated with communications team to build social media strategy and execute team objectives
Digital Marketing Intern
Cape Cod Baseball League - Orleans Firebirds
Orleans, USA
06.2022 - 08.2022
- Worked with team of media interns to provide coverage pre-game, in-game and post-game
- Collaborated with community relations coordinator to cover non-game events throughout the season
- Managed team social media channels daily including Facebook, Instagram, Twitter and TikTok
Education
Public Relations, B.A. - Digital Media Trends & Analytics, Global and International Studies
The Pennsylvania State University
University Park, PA05.2025
Skills
- Proficient in Microsoft Office Suite
- Adobe Photoshop
- Effective Written Communication
- Experienced in Instagram, Twitter, Facebook and TikTok content creation
- Google Analytics expertise
Timeline
Marketing Intern
USA Football
01.2025 - Current
Social Media Intern
Major League Soccer
06.2024 - 08.2024
Strategic Communications Intern
Penn State University Intercollegiate Athletics
08.2023 - 12.2024
Social Media Intern
Penn State College of Health & Human Development
06.2023 - 08.2023
Digital Marketing Intern
Cape Cod Baseball League - Orleans Firebirds
06.2022 - 08.2022
Public Relations, B.A. - Digital Media Trends & Analytics, Global and International Studies
The Pennsylvania State University
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