EMILY GARCIA
Fresno,CA
Summary
Dedicated business and marketing professional with a history of meeting company goals utilizing consistent practices. I am a proactive individual and skilled in working under pressure. I can also adapt to new situations and challenges to best enhance the organizational brand.
Overview
3
3
years of professional experience
Work History
Business Development Manager
My Care Labs
Fremont, CA
12.2023 - Current
- Increased number of clients by identifying new business opportunities and cultivating strong relationships with decision-makers.
- Maintained regular communication with clients to ensure their needs were met and maintained CRM.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated, drafted contracts, and closed long-term agreements with new clients.
- Performed client research and generated new business with marketing initiatives and strategic plans.
- Created and scheduled daily email campaigns for various services.
- Collected data/contacts for company campaigns.
Marketing Manager
My Care Labs
Fremont, CA
08.2023 - Current
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Created company brand messaging, collateral materials, and promotional strategies.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Collaborated with team members to ensure consistent branding across all company platforms.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, and in-progress work, and completed projects.
- Managed budgets, allocating funds strategically towards campaign initiatives that supported overall business goals.
Marketing Editor
My Care Labs
Fremont, CA
04.2023 - 08.2023
- Edit and proofread marketing content/materials for grammar, punctuation, spelling, style, and clarity.
- Managed editorial calendar, ensuring consistent content output across multiple platforms for maximum audience reach.
- Simplified editorial processes to ensure timely publication of high-quality materials for various marketing channels.
- Strengthened company reputation with well-researched articles, blog posts, and press releases that demonstrated industry expertise.
- Implemented effective keyword targeting within written content pieces for better organic search visibility and increased web traffic.
- Ensured consistent brand messaging and tone across all marketing materials.
- Implemented SEO strategies by incorporating relevant keywords and phrases into marketing content.
Communications Specialist/Account Coordinator
Houchin Community Blood Bank
Bakersfield, CA
08.2022 - 04.2023
- Implemented sales and communication tactics in order to build relationships with our blood donors.
- Collaborate with team members to produce successful promotional giveaways.
- Planned, coordinated, and hosted blood drives.
- Evaluated donor eligibility based on established criteria through community recruitment, cold calling, and booking appointments.
News Reporter
Fresno Community Alliance
10.2021 - 08.2022
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Built relationships with experts in various fields to create a funnel for story leads and information.
- Conducted interviews with various individuals to obtain valuable quotes for stories.
- Researched various topics to develop insightful and fact-based news stories.
- Planned news schedule to include adequate coverage across current events, politics, lifestyle, and sports segments.
Education
Master of Arts - Strategic Communication
California Baptist University
Riverside, CA12.2024
Bachelor of Arts - Mass Communication And Journalism
California State University - Fresno
Fresno, CA05.2022
High School Diploma -
Mira Monte High School
Bakersfield, CA05.2019
Skills
- Business development and planning
- Negotiations
- Decision-Making
- Client Relationship Building
- Sales and Marketing
- Account Management
- Goals and performance
- Verbal and written communication
- CRM Management
- Lead Generation
- Vendor Management
- Prospect targeting
- Performance Evaluations
- CRM Platforms
- Market Research
- Proposal Writing
- Brand Promotion
- Creative Direction
- Marketing campaigns
- Social Media Platforms
- Budgeting and Allocation
- SEO
- Content Writing
- Public and Media Relations
- Market data collection
- Competitor Analysis
- MS Office Suite
References
- Eduardo Stanley, Fresno Community Alliance mentor, (559)-304-3714
- Kindra Berna, Houchin Community Blood Bank colleague, (661)-447-3360
Timeline
Business Development Manager
My Care Labs
12.2023 - Current
Marketing Manager
My Care Labs
08.2023 - Current
Marketing Editor
My Care Labs
04.2023 - 08.2023
Communications Specialist/Account Coordinator
Houchin Community Blood Bank
08.2022 - 04.2023
News Reporter
Fresno Community Alliance
10.2021 - 08.2022
Master of Arts - Strategic Communication
California Baptist University
Bachelor of Arts - Mass Communication And Journalism
California State University - Fresno
High School Diploma -
Mira Monte High School