Emily Gaudinier
POUGHKEEPSIE,NY
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
11
11
years of professional experience
Work History
Client Advisor
BMW of the Hudson Valley
Poughkeepsie, NY
09.2023 - Current
- After being promoted, I was entrusted with a large book of business from a seasoned advisor consisting of long-term, high-value clients.
- Use interpersonal skills to find common interests with each client to build trust
- Perform 45 minute needs assessment with clients, asking varying questions about their specific needs and daily habits
- Perform vehicle presentations utilizing the needs assessment to highlight specific features
- Drawing out objections and overcoming them or changing course of action
- Consistent follow up in the days, months, and years to follow
Marketing Manager
BMW of the Hudson Valley
Poughkeepsie, NY
01.2019 - 08.2023
- Managed online relationships, focusing on Google reviews and KPIs by responding to all online correspondents and reviews, while developing strategies to increase Google star ratings and CSI.
- Organized all dealership launch events, ensuring high attendance through strong marketing campaigns involving local business partnerships.
- Assessed efficacy of current dealer website provider, DR tool and digital marketing service provider against other solutions offered to create a more streamlined partnership while saving the company nearly $6,000 a month on these services.
- Conduct monthly meetings with digital marketing provider to discuss monthly initiatives and approve content.
- Utilize Canva to create and distribute one to one marketing campaigns through CRM while adhering to BMW USA compliance standards.
- Maintained a strong presence on social with monthly content calendars focused on organic growth on Instagram, Facebook, TikTok and YouTube.
Office Assistant
American Heating And Cooling
POUGHKEEPSIE, NY
06.2013 - 04.2019
- Offered diverse clerical support to office team members, including managing correspondence, answering telephone calls and tracking documentation.
- Collected payments, issued receipts and updated accounts to reflect new balances.
Education
BBA - Marketing
Southern New Hampshire University
Hooksett, NH01-2022
Skills
- Social Media Platforms
- Marketing campaign management
- Digital Marketing
- Data Analytics
- Retail Marketing
- KPI Tracking
- B2B Marketing
- Proficient in Canva, Adobe Acrobat, Microsoft, and Google Analytics
References
- Daniel Bianchimano - Service Manager Thermodynamix LLC - (914)-589-6331
- Enrico Romano Jr. - Owner Synergy 3D - (845)-546-8181
- Chelsea Ryan - Healthcare worker - (845)-475-6091
Accomplishments
- Promoted from Marketing Coordinator to Client Advisor.
- Created an entire Marketing Manger position at a dealership that had not previously had designated marketing personnel.
- Increased Instagram followers for BMW Hudson Valley account by 45% with consistent organic content.
- Consistently held the regions highest attended events with strong and consistent marketing plans consisting of paid and organic social, as well as e-blasts, direct mail, and partnerships with local businesses.
Timeline
Client Advisor
BMW of the Hudson Valley
09.2023 - Current
Marketing Manager
BMW of the Hudson Valley
01.2019 - 08.2023
Office Assistant
American Heating And Cooling
06.2013 - 04.2019
BBA - Marketing
Southern New Hampshire University
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