EMILY Gettinger
Golden,CO
Summary
Dynamic communications professional with a proven track record in enhancing brand visibility and developing impactful communication strategies. Expertise in crafting promotional and informational messages that effectively engage target audiences and elevate organization profiles. Proficient in analyzing market trends and utilizing metrics to assess campaign performance and drive results. A collaborative team player committed to advancing organizational goals through innovative messaging.
Overview
4
4
years of professional experience
Work History
Digital Communications Coordinator
Colorado Rockies
Denver, CO
01.2024 - Current
- Publish engaging and informative content on the Colorado Rockies social media accounts (X, Facebook, Instagram, TikTok, Threads, YouTube and LinkedIn).
- Collaborated with a videographer and graphic design team to create engaging content for digital promotion.
- Communicate and collaborated with corporate partnerships to pitch ideas, execute content and analyze sponsorship performance.
- Coordinate various player and staff requests for digital needs - including social content, sponsorship content and digital promotions for ticketing.
- Coordinate with ticketing and marketing to promote various ticketing campaigns.
- Work alongside the graphic design team to ensure digital content reflects the Rockies brand voice.
- Collaborate with departments to support various campaign through digital, including but not limited to community relations, corporate partnerships, ticketing, public relations and promotions/themes.
- Assist the public relations department through various club wide campaigns.
- Complete various team coverage on social media, including home games, Spring Training and 90% of road games (60% of road games covered from home and 30% travel with team).
- Track analytics for social content on all platforms, including tracking analytics for individual posts and accounts held within the organization
- Use analytics from various departments to strategize both digital content and other areas of organizational growth.
Digital Content Coordinator
Chicago White Sox
Chicago, United States
05.2022 - 10.2023
- Track analytics for social content on all platforms, including tracking analytics for individual posts and accounts held within the organization
- Track analytics for individual social media campaigns and distributed to contributing front office members
- Worked closely with a content team to create various content for the White Sox organization
- Developed and implemented strategic strategy for the organization's blog
- Developed ideas for paid social opportunities and executed sponsored social posting
- Generated the metrics for all sponsored content and distributed to senior members of the team
- Helped with daily posting, including happy birthday posts, prop-bet posts, starting lineups and other regular graphics
- Assisted with various game day tasks, including photo edits, graphic creation, posting to Instagram Stories, video clipping, recap writing
- Researched trending social media topics and ideas to help create timely and engaging content
- Contributed to brainstorming sessions involving the design, conception, and creation of new digital content
- Aided the White Sox Charities team with their social strategy
- Ran point on baseball statistics strategy, including pulling player milestones and statistics.
Assistant General Manager
Arroyo Seco Saints Baseball Organization
Los Angeles, United States
06.2021 - 05.2022
- Wrote game recaps and stories for the Saints and California Collegiate League (CCL) Coordinated interviews with players and staff after games.
- Researched prospective players for CCL Showcase game
- Coordinated social media posts: Instagram, Facebook, Twitter
- Created content for Saints website, and coordinated YouTube Highlight Videos
Education
MBA - Master of Business Administration
Lewis University
Romeoville, IL12-2024
Bachelor of Arts in Journalism -
Pepperdine University
Malibu, CA04.2022
Skills
- Target audience research
- Digital advertising
- Video Editing
- Communications strategy
- Marketing Communications
- Brand Messaging
- Content Development
- Campaign Planning
- Microsoft Office
- Adobe Creative Suite
- Public Relations
- Social Media
Affiliations
National Society of Leadership and Success
- Inducted in Fall of 2023 during Lewis University MBA
Division I Women’s Swimming Team, Pepperdine University
- Excellent time management skills, balancing a 20+ hour practice, training, competition, and travel schedule, with academics and work.
- All Conference first team award winner in 5 events in Spring 2020 and 2021. Individual Conference Event Champion in 3 events in Spring 2021.
- Assisted coaches with recruiting and select team events.
Timeline
Digital Communications Coordinator
Colorado Rockies
01.2024 - Current
Digital Content Coordinator
Chicago White Sox
05.2022 - 10.2023
Assistant General Manager
Arroyo Seco Saints Baseball Organization
06.2021 - 05.2022
MBA - Master of Business Administration
Lewis University
Bachelor of Arts in Journalism -
Pepperdine University