Emily Gill

Facilitated in-game promotions and ensured timely sponsorship fulfillment, contributing to a seamless game day experience.

Coordinated signage, hospitality areas, and branded assets on game days.

Monitored sponsor deliverables to ensure accuracy and adherence to timelines, supporting effective partnership management.

Coordinated corporate partnership activations for WVU Athletics sponsors, which enhanced engagement and visibility.

• Created social media content to support brand visibility.
• Helped plan and carry out social media marketing campaigns for events.
• Posted content across platforms using scheduling tools to maintain consistency.
• Designed graphics for social media and marketing materials.

Directed social media strategy and content execution across Instagram, X, and TikTok, increasing audience engagement and reach.

Aligned team responsibilities and managed social content workflow, ensuring cohesive brand messaging across platforms.

Led game-day promotion efforts by developing Adobe Photoshop graphics and promotional content, enhancing event visibility.

Captured gameplay footage for visual assets to provide visual assets for graphics.

Managed influencer partnerships with social media creators reaching 800,000+ followers.

Defined posting expectations with local influencers on Instagram to ensure alignment and consistency.

Tracked social media posts for influencer campaigns, including compensation and dates, in Excel to maintain organized records.

Contributed to marketing campaigns that increased attendance and enhanced fan engagement.

Evaluated engagement metrics to inform strategic enhancements.

Facilitated game-day promotions and sponsorship activations to enhance audience experience.