EMILY GRUBE
Belle Mead,NJ
Summary
Digital marketing professional with a track record of executing impactful campaigns, managing social media platforms, fostering client relationships, and overseeing projects.
Overview
5
5
years of professional experience
Work History
Bridgewater Commons
Bridgewater, NJ
05.2024 - Current
- Developed and implemented marketing plans and strategies to boost company visibility.
- Coordinated diverse events including STEM initiatives and festive celebrations
- Analyzed customer feedback to inform product improvements or new offerings.
- Implemented growth strategies using email and SMS marketing
- Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
Marketing & Sponsorship Coordinator
Iron Peak Sports & Events
Hillsborough, NJ
03.2023 - Current
- Created monthly marketing campaigns that included curation of organic and paid social media, email marketing via ActiveCampaign and Hubspot, digital and print advertising, partnerships and sponsorships, and events
- Created an annual marketing plan from a set budget of $110,000.00
- Reported internally on a monthly basis off specific KPIs for quality assurance checks and budget allocation
Integrated Media Planner
GALE Agency
New York, NY
11.2021 - 11.2022
- Experience in creating and executing media plans with a $2 million yearly paid social budget
- Created diversity campaigns specifically for Black Executives and Women of Color in the higher education sphere, where performance exceeded 2X the platform benchmarks
- Managed social activations teams, quality assuring all work on a daily basis
- Created a welcoming and energetic environment communicating with clients daily and reported monthly, quarterly and annually
Social Media Manager
BML Public Relations
Florham Park, NJ
01.2021 - 11.2021
- For multiple brands, I curated monthly content calendars, scheduled content, performed community management, designed graphics, and reported based on clients goals and specific KPIs
- I created giveaways on accounts with 100K followers and generated an influencer campaign for a new product - the Pinkglow Pineapple
Social Media Manager
42 Growth Strategies
Morristown, NJ
02.2020 - 09.2020
- Within a start-up company, worked with small and large businesses starting and/or growing their social media presence
- By curating content and copy, designing graphics, engaging with the community, and analyzing data, I helped grow each account- one by 688% during the time I was at 42
- I personally communicated with my team and clients directly on a daily and weekly basis
Sales Associate
Orangetheory Fitness
West Chester, PA
10.2019 - 03.2020
- Checked members in by name and signed new members up through marketing efforts of the multiple types of membership opportunities
- Answered phone calls from prospective and current members with different questions and concerns
- Helped manage, design and post graphics for social media marketing
Education
B.S. - Professional Studies
West Chester University of Pennsylvania
West Chester, PA12.2019
Skills
- Media Planning
- Digital Advertising
- Social Media Management & Tools
- CRM Tools
- Email & SMS Marketing
- Brand Management
- Ad Operations
- Analytics
- Budgeting
- Social Listening
- Recruitment
- Adobe Creative Cloud
- Copywriting
- Microsoft Office
- Project Management
- Sponsorships
- Field Marketing
Affiliations
- Being my outdoorsy self (self proclaimed master kayak floater)
- Creating Masterpieces in the Kitchen
- Channeling my inner grandma - crocheting while watching Wheel of Fortune
Timeline
Bridgewater Commons
05.2024 - Current
Marketing & Sponsorship Coordinator
Iron Peak Sports & Events
03.2023 - Current
Integrated Media Planner
GALE Agency
11.2021 - 11.2022
Social Media Manager
BML Public Relations
01.2021 - 11.2021
Social Media Manager
42 Growth Strategies
02.2020 - 09.2020
Sales Associate
Orangetheory Fitness
10.2019 - 03.2020
B.S. - Professional Studies
West Chester University of Pennsylvania
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