Emily Guidry Schatzel
West Chester,PA
Summary
Accomplished senior strategic communications professional with decades of experience leading complex teams to conservation victories. Works with national and statewide environmental advocacy organizations to advance coastal resilience and restoration across the Gulf, primarily in the vitally-important and quickly-vanishing Mississippi River Delta. Delivers high-impact work in a positive environment.
Overview
18
18
years of professional experience
Work History
Senior Communications Manager
The National Wildlife Federation
09.2009 - Current
- Senior leader on multiple teams across NWF, including Gulf and Mississippi River Delta Restoration programs, NWF Communications team and sportsman-focused Vanishing Paradise initiative.
- Led on all goal-setting, strategy and implementation of diverse communications and marketing plans to support organizational mission and priorities, including messaging, media and public relations, social and digital media for these varied teams.
- Also served as senior communications and marketing lead for Walton Family Foundation-funded Restore the Mississippi River Delta (MRD) coalition of national and statewide environmental organizations.
- Chairperson and chief motivator of complicated, multi-organizational and diverse MRD communications committee.
- Created and implemented shared work plans to achieve goals of raising awareness to Louisiana’s land loss crisis and building support for ecosystem restoration.
- Led integrated communications, marketing and branding strategies for leading national conservation organization and its collaborators. Served vital region amid historic period of crisis response, landmark policy victories and restoration project advancement.
- Advanced all joint MRD coalition and individual NWF grant-driven conservation objectives, including leading on strategies on legislative sessions, multiple iterations of Louisiana's Coastal Master Plan, Annual Plans and more.
- Developed and implemented creative and strategic communications campaigns achieving measurable results that reach target audiences and advance national and state policies to build coastal resilience.
- Generated coalition messaging targeted to multiple audiences, messengers and tackling complex topics in science, policy, community relations and more.
- Advised and trained multi-disciplinary senior leadership for media and speaking opportunities, including science, policy, outreach and other executive-level staff.
- Oversaw annual polling, message testing and analysis.
- Directed media outreach and engagement strategy, securing positive coverage across local, regional, national and international outlets.
- Led development of multiplatform marketing campaigns, including content development, paid and social media.
- Led coordination on events to build support for coalition priorities.
- Handled reactive and crisis communications and respond to external events, such as hurricanes and floods.
- Managed annual communications budget for both NWF Gulf priorities and MRD coalition priorities, including managing numerous contracts and agency relationships.
- Built and maintained external relationships, including retail and donor partnerships.
- Drafted grant proposals and provide reporting on outcomes.
- Mentored junior team members, fostering positive work environment and promoting professional growth.
- Enhanced brand visibility by developing and executing strategic communications plans.
- Streamlined internal communication processes for increased efficiency and productivity.
- Evaluated campaign performance using data-driven analytics, adjusting tactics as needed for optimal results.
- Maintained balance of high-level strategic vision and goals while adhering to deadlines and mentoring day-to-day work of junior staff.
- Oversaw development of digital engagement strategy and spearheaded redesign of multiple websites including MRD coalition website.
- Led development of multi-platform marketing and public outreach campaign, creation of messaging and materials, comprehensive paid media plans and analysis, and events to reach key audiences and increase understanding of complex scientific and policy-driven issues.
- Developed innovative educational and marketing content, including numerous high-production videos and two, immersive 360 videos.
- Developed media outreach strategy and built relationships with journalists, securing hundreds of pieces of media coverage including in high-profile, national outlets.
- Interfaced with leaders across business, government and science, as well as community members to build support and forge partnerships in support of mission.
- Led on all crisis communications for NWF’s on-the-ground Gulf oil spill communications response, including implementing daily media tours for all major international and national media outlets, developing quickly-evolving messaging, training spokespeople and creating supportive materials.
- Trained spokespeople on effective media skills and messaging.
- Managed team of three employees and 15 external coalition employees ranging from coordinator, associate level to director level.
Senior Director
Beautycounter
04.2017 - Current
- Proud leader on certified B Corporation team of nearly 30 men and women playing role in disrupting American personal care products industry.
- Advocated for more health-protective laws in personal care products industry while conducting meetings with local and state legislators on key legislation, including Personal Care Products Safety Act.
- Coached individual teammates in setting personal goals and strategic systems to help them reach their goals in as little time as possible.
- Invited to lobby federal legislators on bipartisan bill advocacy fly-in
- Panel speaker at multiple events in local area on personal care products and ingredient safety.
- Designed and employed comprehensive social media campaigns focused on target audience to educate and move to action.
Communications Consultant
Vanguard
08.2008 - 09.2009
- Partnered with institutional plan sponsors to develop and deliver smart, relevant and accessible communication strategies to engage participants to improve upon their retirement readiness.
- Led team of writers and designers on targeted materials for campaigns.
- Led client-facing meetings with senior leadership to advance campaign goals.
- Coordinated with compliance team to ensure adherence to regulations.
- Supported clients ranging from medium to large, with up to $100 million in institutional plan assets.
Media Director
Foundation for Individual Rights in Education
08.2006 - 08.2008
- Oversaw all media and public relations to directly advance legal and public policy goals and increase FIRE’s visibility across country.
- Served as official spokesperson on national media.
- Led on developing website content, graphic design, video production, advertising and marketing.
- Established early adoption for best practices on developing social media content and campaigns.
- Led on drafting, design and development for annual plan, quarterly newsletter and comprehensive earned media reviews.
- Success-driven results led to creation of first-ever and new Media Director position crafted specifically for me.
Education
J.D. -
Loyola University New Orleans
New Orleans, LA01.2005
M.A. - Communications
Loyola University New Orleans
New Orleans, LA01.2005
Dual B.A., Communications and English -
Nicholls State University
Thibodaux, LA01.2002
Skills
- Collaborative coastal conservation leader
- Creative strategic communicator
- Legal and public advocate
- Motivating mentor and inclusive team-builder
- Resilient and authentic optimist
- Masterful multitasker
Awards
- Audubon Women in Conservation Award, 2011
- Outstanding Graduate Student, Loyola University 2005
Timeline
Senior Director
Beautycounter
04.2017 - Current
Senior Communications Manager
The National Wildlife Federation
09.2009 - Current
Communications Consultant
Vanguard
08.2008 - 09.2009
Media Director
Foundation for Individual Rights in Education
08.2006 - 08.2008
J.D. -
Loyola University New Orleans
M.A. - Communications
Loyola University New Orleans
Dual B.A., Communications and English -
Nicholls State University
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