Emily Gutierrez
Santa Ana,CA
Summary
Personable and proactive with passion for fostering community engagement and growth. Possesses knowledge of community outreach strategies and project management, paired with excellent communication and organizational skills. Dedicated to driving positive change and enhancing community well-being.
Overview
5
5
years of professional experience
Work History
Community Development Director
Sunshine Retirement Living - Park View Estates
01.2023 - Current
- Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Built relationships with customers and the community to establish long-term business growth.
- Performed virtual and in person tours.
- Managed 30 plus incoming calls, emails, and faxes per day from clients and networking partners.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved resident and family related issues to maintain resident retention.
- Collaborated with fellow Directors to implement continuous improvements and exceed team goals.
- Identified prospects' needs and develop appropriate responses and suitable information on products and services.
- Hired, supervised, and coached our Community Development Coordinator on sales strategies to optimize performance.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Implemented Round Table Meetings before residents moved in to ensure a smooth transition into the community for all parties involved.
Community Development Coordinator
Sunshine Retirement Living - Park View Estates
02.2021 - 01.2023
- Conducted informational seminars to promote different programs and educate seniors on available services.
- Advocated for resident needs and resolved roadblocks.
- Assisted Community Development Director with leads, booking and performing tours, reengaging cold leads, coordinating admissions and assessments.
- Conducted community outreach to 55+ Independent Communities, Senior Centers, Skilled Nursing's, and Churches.
- Worked flexible hours; weekends, and holiday shifts.
- Provided new residents with welcome goodie bags along with resident handbook and helpful community information.
- Developed and created programs and monitored effective on boarding for a successful move in.
- Assisted Community Development Director on medical leave for four months and closed five to six move ins monthly while managing two positions and collecting mostly $10k non-refundable fees.
Concierge / Move In Coordinator
Coastal Heights Senior Living
01.2020 - 02.2021
- Performed duties by applicable standards, policies, and regulatory guidelines to promote a safe working environment.
- Maintained the front desk's concierge book to provide visitors with access to relevant local information.
- Managed approximately 30 incoming calls, emails, and faxes per day from customers.
- Remedied issues quickly and effectively through active listening, conflict resolution, and dynamic communication skills.
- Assisted Business Office Manager with invoices and ordering office supplies.
- Member of Safety Committee.
- Called paramedics in case of emergency and prepared medical information before their arrival.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Assisted the Sales and Marketing Director by creating welcome signs, assembling brochures, mailing out marketing content to potential residents, and guiding new residents around the community.
Education
Associate of Business -
Orange Coast College
Costa Mesa, CA2016
High School Diploma -
La Quinta High School
Westminster, CA06.2012
Skills
- Strategic Creative Thinking
- Engagement Outreach Strategies
- Team Collaboration
- Effective Partnership Development
- Skilled in Outbound Marketing Strategies
- On Boarding
- Strategic Growth Planning
- Organization, Prioritizing and Multi-Tasking
- Client Retention
- Dementia Care Training
- Database Management
- Creative Follow Ups
Timeline
Community Development Director
Sunshine Retirement Living - Park View Estates
01.2023 - Current
Community Development Coordinator
Sunshine Retirement Living - Park View Estates
02.2021 - 01.2023
Concierge / Move In Coordinator
Coastal Heights Senior Living
01.2020 - 02.2021
Associate of Business -
Orange Coast College
High School Diploma -
La Quinta High School
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