EMILY HAUSMAN
Brooklyn,NY
Summary
Seasoned talent relations and digital marketing professional with a passion for data-informed content. Adept at sourcing artists and partners for creative campaigns and advising on creative and distribution strategies to engage audiences across social platforms. Regarded as collaborative, creative, and results-driven, with a history of developing and nurturing long-standing relationships.
Overview
12
12
years of professional experience
Work History
Senior Entertainment Manager
Hearst Magazines
07.2019 - Current
- Proactively strategize, pitch, and negotiate talent bookings for video across all Hearst brands and video series, with a focus on highlighting diverse talent and stories.
- Create video concepts and aid the development team and producers to create unique programming.
- Book digital covers for Seventeen and oversee the entire process of the shoot from start to finish.
- Developed and implemented a video booking system to maximize content - growing Hearst's video properties significantly, and breaking company records.
- Manage, develop, and sustain strong relationships with studios, networks, music labels, and personal publicists to create awareness of Hearst initiatives and booking opportunities.
- Work alongside brand social teams and talent representatives to follow through on the promotion of content and public relations strategy around content.
- Provide on-set talent support to ensure a successful shoot, and help produce, when necessary.
- Maintain a strong grasp of pop culture, digital stars, celebrities, influencers, cultural experts, athletes, social media stars in order to book for all Hearst titles - with an encyclopedia knowledge of sports and music especially, Hip Hop.
- Lead a weekly video planning meeting ensuring that Hearst brands are targeting and identifying the best talent all at times.
- Follow best practices and current trends on YouTube to make sure Hearst is maximizing user views and engagement of all content.
Senior Manager of Talent & Strategy
VICE Media
01.2018 - 01.2019
- Develop VICE's talent relationship strategy, including establishing best practices and innovation across functional groups.
- Cultivate and maintain relationships with external stakeholders such as studios, marketing agencies, managers, record labels, and publicists to create video opportunities for VICE.
- Implemented and executed a talent communication system at VICE to streamline efforts around specific talent, including leading weekly talent meetings to keep all functional groups apprised of progress and to ensure maximization of talent opportunities.
- By virtue of managing talent lifecycle, drove content initiatives from ideation through execution in addition to being a liaison to the strategy, planning & production teams.
- Devise social media plans to drive fan engagement across all O&O platforms to support talent lead content.
Project Manager
VICE Media
2017 - 01.2018
- Manage daily workflow and schedule coordination with key VICE talent, collaborating regularly with internal stakeholders including Sales, Production, Music, Creative, PR, Design and Marketing teams.
- Create and strategically execute social media marketing campaigns for all Action Bronson projects - including Blue Chips 7000, F*ck That's Delicious the cookbook, The Untitled Action Bronson Show, Hungry Hearts, Spotify singles sessions, and Facebook Live streams.
- Lead talent project roadmap for internal teams and drive execution, leveraging existing processes and developing new ones.
Artist Relations Manager
LoveLive
01.2014 - 01.2017
- Served as day-to-day talent executive for global creative and distribution agency ($15M annual revenue across N. America and UK), servicing clients including Verizon, Warner Music, Spotify, Vevo, AOL, and Levis, among others.
- Built and managed relationships with artists and artist representatives including managers, agents, and publicists, to book talent for original series, branded content campaigns, and sponsored live streams, sourcing opportunities that fit the artist's message and brand.
- Identified, developed, and executed targeted content marketing strategies leveraging artist's social reach and the brand's digital footprint, resulting in greater audience engagement and brand recall.
- Engaged data and insights to inform artist partnership decisions, helping clients understand social impact of artists pre-campaign, and adopt distribution tactics to engage fans and convert new users.
- Worked closely with internal teams including Production, Creative, and Sales, to supply up-to-date artist partnership opportunities, advise on creative direction regarding the ‘artist brand' and fan reach, and deliver media assets to support the projects.
- Drove recruitment by managing intern program, overseeing two direct reports seasonally, establishing team responsibilities and best practices to achieve goals.
Booking Assistant
AEG Live
01.2012 - 12.201
- Responsible for day-to-day booking, marketing, and administrative support for one of the largest live entertainment properties dedicated to music performance.
- Managed social channels for all core brands and venues, ensuring audience growth, promotion across national events, and frequent content distribution to fans.
- Established and maintained clearance and budget processes, tracking artist performance contracts, liaising with representatives for signoff, managing expense reports, and operating within budget for live events.
- Facilitated interoffice and external communication with artists, representatives, and third-party partners, presenting marketing plans and establishing tour routing and ticketing with outside vendors.
Education
Bachelor of Science - Communications
University of Utah
Timeline
Senior Entertainment Manager
Hearst Magazines
07.2019 - Current
Senior Manager of Talent & Strategy
VICE Media
01.2018 - 01.2019
Artist Relations Manager
LoveLive
01.2014 - 01.2017
Booking Assistant
AEG Live
01.2012 - 12.201
Project Manager
VICE Media
2017 - 01.2018
Bachelor of Science - Communications
University of Utah
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