Emily Henehan

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Coordinated marketing efforts to promote fitness and wellness programs.
• Monitored and evaluated program performance to determine value and quality.
• Identified appropriate marketing channels and target customers for campaigns.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Consulted with product development teams to enhance products based on customer interest data.

• Support Senior Level leadership with Executive presentation creation
• Serve as liaison between team members and cross-functional partners to ensure messaging is consistent and timely
• Use storytelling skills to create meaningful messaging to ensure that the Experience Team is relaying a cohesive narrative across the Enterprise
• Publish monthly newsletter and distribute across appropriate channels across the Enterprise.
• Oversaw change management efforts to support implementation of critical initiatives driving technology, process and culture changes.
• Developed solutions to address complex issues and operational gaps.

Undefined, LLC is a brand house that nurtures brands from the ground up through development, management, and growth. I was focused on marketing content strategy, media plans, and business intelligence for two brands, Onyx + Rose and FIT By Katy

• Managed and maintained wholesale program for Onyx + Rose
• Responsible for growth of rewards and subscription program for Onyx + Rose
• Managed all phases of new product launches from the early stage of innovation to execution.
• Built strong relationships with industry professionals and influencers.
• Created content and promotional materials to drive engagement and conversions.
• Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
• Conducted market analysis and research to identify trends and opportunities.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Initiated sessions with team leaders to brainstorm new ideas and promotional strategies.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Conducted market research to identify new opportunities and target markets.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.

• Create annual social media marketing strategies for Samoas(R) brand pages and properties
• Manage consumer facing website, as well as password protected sites and portals for customers
• In-house support to field sales team
• Give sales presentations on data driven digital strategy for suite of tech and social media resources
• Use analytics and consumer insights to stay abreast of digital trends and consumer needs
• Plan and execute annual and bi-annual conferences
• Manage team of agency designers and copywriters.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
• Managed team engaged in ongoing product optimization, account management and ad placement.
• Drove cross-functional collaboration with focus on quality service delivery.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Educated clients on new products or services to increase customer engagement with brand.
• Evaluated client needs and developed tailored solutions to increase positive customer ratings.
• Coordinated with internal teams to facilitate prompt delivery of client projects.
• Developed and implemented strategies to increase client retention.

• Tracked monthly budgets for retainer clients
• Managed ongoing campaigns for the agency’s largest clients
• Managed the Client Service intern program
• Advanced the relationships between the agency and existing clients
• Monitored digital marketing campaigns to ensure goals and expectations are met.

• Assisted with Account Management responsibilities
• Created and maintain client contact reports
• Assisted Account Executive in client meetings and presentations.

• Maintained and acquired client relationships
• Serviced multiple accounts
• Kept client records
• Made daily sales calls
• Scheduled and tracked ads in several publications
• Expanded existing and new business accounts