Accomplished eCommerce Merchandising Professional with 7 years of experience in enhancing online customer experiences for a leading $6B retailer, managing over 100K SKUs. Proven expertise in driving sales growth, improving shopping interfaces, and streamlining operations across international markets. Demonstrated ability to implement strategic merchandising solutions and cross-functional collaborations, resulting in significant revenue increase and operational efficiencies. Seeking to leverage analytical and creative skills in a challenging new role.
Work History
Senior E-Commerce Merchandising Associate
Wayfair
Managed on-site merchandising for a $300M category across the US, UK, IRE, DE & CA
Improving the customer shopping experience with additional filters, product options and add on purchase suggestions
Drove $350k in additional sales to the Storage & Organization categories by implementing cross sell algorithms to drive additional revenue and increase AOV by $109K for the category
Collaborated with category management team and suppliers to identify common customer problems working cross functionally to create strategic roadmaps to improve on-site experiences
Streamlined back end data structure removing unnecessary supplier product upload requirements.
Assortment Analyst
Giant Food (Ahold Delhaize)
Analyzed data for Edible Grocery, Dairy and Frozen categories using IRI, IDW, Super X and JDA programs.
Focusing on consumer, shopper and retail market intelligence, to provide detailed insights into assortment.
Prepared and presented category deep dives to identify opportunity gaps and performance compared to ROM trends.
Worked collaboratively with category and POG teams to align on strategy and goals of each reset, providing recommendations of assortment changes.
Optimized assortment of products with Oliver Wyman Assortment Tool utilization and providing feedback to category teams on consumer insights.
Assistant Brand Manager
Newell Brands
Managed all parts of the product development lifecycle for 10 key accounts within the consumer goods retail industry totaling over $3 million in sales
Worked cross functionally with sales daily to analyze data, communicate with accounts and determine sales strategies
Coordinated with overseas production teams daily, to provide product specifications, shipping requirements and relay quality/compliance needs.
Education
Bachelor of Science (B.S.) - Retail Merchandising & Fashion Product Development
Ohio University
Athens
Skills
Advanced Microsoft Excel
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Timeline
Senior E-Commerce Merchandising Associate
Wayfair
Assortment Analyst
Giant Food (Ahold Delhaize)
Assistant Brand Manager
Newell Brands
Bachelor of Science (B.S.) - Retail Merchandising & Fashion Product Development