Summary
Overview
Work History
Education
Skills
Timeline
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Emily Hopper

Pensacola

Summary

Passionate and driven copywriter with over six years of experience serving clients who are making a positive impact on the world with engaging and compelling copy for their business. Crafts clear, consistent, and authentic content written in brand voice to speak to ideal audience, attract new customers, and achieve call to action. Abundantly positive attitude, enjoys collaborating with others, meets deadlines, excited to learn new things, relaxed and reliable, and enjoys the craft of copy.

Overview

7
7
years of professional experience

Work History

Copywriter

Sunshine Copywriting
04.2020 - Current
  • Served 30+ clients by determining business goals, desired solutions, and executing deliverables within a reasonable timeline
  • Wrote and edited hundreds of blogs, dozens of newsletters, ads, website copy, emails, and other compelling marketing material
  • Excelled at 'nailing' client voice and tone to attract their ideal target audience and convert browsers into buyers
  • Crafted authentic, consistent, and clear writing to grow clients' business and revenue
  • Collaborated with social media, design, and development teams to create and execute visually appealing, fresh and exciting content.

Copywriter

Advance Your Reach
05.2021 - 08.2021
  • Contracted copywriter for Advance Your Reach marketing workshops
  • Speed wrote on-demand in break out rooms for attendees taking the course
  • Develop unique and engaging copy for marketing materials to effectively communicate the attendee's brand and message to targeted audiences
  • Familiarized myself with 10+ personal brands and was given 4 days to nail their voice and create a full speaker kit of deliverables that included video scripts and 3 marketing materials for each attendee.

Copywriter

Knowledge Business Blueprint
05.2020 - 07.2020
  • A course put together by Tony Robbins and Dean Graziosi; Wrote marketing materials, speeches and speaker kits for students enrolled in the mastermind course
  • Wrote for students in break out rooms where I was given real-time feedback and create copy instantly for them
  • Familiarized myself with 10+ brands and businesses each workshop and was given 4 days to nail their voice, write a 5-part email series, promo video script, and 3 marketing materials for each attendee
  • Develop unique and engaging copy that aligns with the company's brand and target audience.

Marketing Assistant

The Farm
06.2018 - 04.2020
  • Identified, created and executed marketing and branding strategies for existing and new clients, totaling an average of 10+ clients per month
  • Assisted with the execution of dozens of marketing campaigns, preparing content and working with all departments and teams to produce high-quality deliverables
  • Coordinated with marketing manager to improve and oversee copy and design projects and stay aligned with brand guidelines
  • Developed compelling and authentic content that fed inbound marketing and outbound campaigns.

Media Assistant

Sterling-Rice Group
06.2017 - 04.2019
  • Executed media buy plans in collaboration with media directors, buyers and planners
  • Helped prepare internal presentations, decks and client deliverables
  • Facilitated communications between creative teams and outside parties for different media projects
  • Pulled competitive reporting and delivered key analyses to internal teams.

Education

Bachelor of Science (B.S.) - Marketing -

Auburn University
Auburn, AL
05.2016

Skills

  • Writes wildly effective copy
  • Detail-oriented copyediting
  • Collaborates seamlessly with teams
  • Trustworthy and reliable
  • Driven and flexible
  • Turns confusion into clarity with ease
  • Expansive capacity to manage multiple projects
  • Executes full marketing campaigns
  • Expert storyteller (StoryBrand Certified)

Timeline

Copywriter

Advance Your Reach
05.2021 - 08.2021

Copywriter

Knowledge Business Blueprint
05.2020 - 07.2020

Copywriter

Sunshine Copywriting
04.2020 - Current

Marketing Assistant

The Farm
06.2018 - 04.2020

Media Assistant

Sterling-Rice Group
06.2017 - 04.2019

Bachelor of Science (B.S.) - Marketing -

Auburn University
Emily Hopper