Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
5
5
years of professional experience
Work History
Content Marketing Specialist
Infotone Imaging Supplies
Remote
01.2021 - 01.2024
Created engaging content across various platforms including Facebook, Instagram, and the company website.
Managed the content calendar for the performance year, ensuring timely delivery of marketing materials.
Conducted research to tailor marketing strategies and analyzed data from platforms such as Google Ads, Google Analytics, and PPC campaigns.
Developed and managed a PPC campaign for a home theater giveaway, resulting in a 20% increase in website traffic.
Presented performance reports regularly to senior management showcasing effectiveness of various campaigns in achieving set goals.
Collaborated with cross-functional teams to align content marketing efforts with company goals.
Intern
Schofield Sweeney Solicitors
Leeds, UK
06.2019 - 08.2019
Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Sorted and organized files, spreadsheets, and reports.
Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
Education
Bachelor of Science - Criminal Justice
University of Central Florida
Orlando, FL
05.2024
Skills
Proven experience in managing PPC campaigns and using Google Ads, Google Tag Manager, Google Analytics, and Google Data Studio
Proficient in WIX and similar website builders
A strong knowledge of SEO and website traffic analysis
Strong writing and editing skills, capable of crafting clear, compelling, and error-free content
Experience in creating content for social media, blogs, and email newsletters
Ability to interpret data and make data-driven decisions
Website & Digital Marketing Director / Website Manager Duties at Diamond Litchi (Pty) LtdWebsite & Digital Marketing Director / Website Manager Duties at Diamond Litchi (Pty) Ltd
Associate Manager - Performance Marekting at Qlikmatrix SEM and Analytics Pvt LtdAssociate Manager - Performance Marekting at Qlikmatrix SEM and Analytics Pvt Ltd