Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Emily Jin

Boston,MA

Summary

A motivated candidate with a profound passion for social media marketing and content creation. Adept at leveraging the power of digital platforms to achieve and exceed goals. A data and metrics connoisseur, consistently maintaining a keen eye on marketing analytics.

Overview

5
5
years of professional experience

Work History

Social Media Graduate Intern

Boston University
01.2023 - Current
  • Plans and produces compelling video reels for Boston University’s social media platforms, including WeChat, TikTok, Instagram, LinkedIn, and Facebook. One video I filmed and edited emerged as a standout success, becoming the highest-performing video on WeChat channel and amassing over 60,300 views on Instagram.
  • Creates digital marketing plans for Boston University’s Chinese social media presence on platforms such as WeChat and Weibo. Achieved a 9.2% increase in new followers compared to FY’22.
  • Utilizes Sprinklr and other inbuilt social media analytics tools to extract and analyze monthly and quarterly social media channel metrics. Offers valuable insights for optimizing future content.

Digital Marketing Specialist & Co-Founder

Our Care Companion
06.2023 - 09.2023
  • Conducted quantitative research by interviewing 35 CFOs and CMOs in the healthcare industry. Assessed market feasibility and validated the value proposition of the product.
  • Performed market research on the healthcare industry ecosystem and evaluated the competitive landscape. Presented findings at the 2023 I-Corp Next cohorts hosted by University of Maryland and Pennsylvania State University.
  • Developed and launched the official company website in collaboration with third-party coders. Translated complex scientific concepts into easily understandable content for the general public, and ensured a strong SEO presence.

Media Content Project Manager

Shanghai Grand Theatre
08.2020 - 08.2022
  • Designed and implemented integrated marketing campaigns for promoting theatrical plays, coffee house launches, and events across social commerce platforms, including TikTok, Tmall, Weibo, and WeChat. One of the campaigns I planned and executed successfully led to a 43.48% increase in Shanghai Grand Theatre café’s monthly revenue.

Public Relations Intern

Ogilvy
05.2018 - 08.2018
  • Planned advertising and digital marketing for different clients, including Nestle Milk Power, Checedo, Brita GmbH, and Hennessy V.S.O.P.

Education

Master of Science - Media Science

Boston University College of Communication
Boston, MA
01.2024

Bachelor of Arts - Media Studies & Cinema Studies (Double Major)

University of Toronto
Toronto, ON
07.2020

Skills

    Movie Editing: Premiere Pro, iMovie, Capcut

    Design: Photoshop, Canva, Illustrator, InDesign, ProCreate

    Data Analysis: IBM SPSS Statistics, Qualtrics, Sprinklr

    Coding: Visual Studio Code, Codepen

    Language: (Trilingual) Chinese, English, Japanese

    Certificate: Digital Marketing & E-commerce Certification

Timeline

Digital Marketing Specialist & Co-Founder

Our Care Companion
06.2023 - 09.2023

Social Media Graduate Intern

Boston University
01.2023 - Current

Media Content Project Manager

Shanghai Grand Theatre
08.2020 - 08.2022

Public Relations Intern

Ogilvy
05.2018 - 08.2018

Master of Science - Media Science

Boston University College of Communication

Bachelor of Arts - Media Studies & Cinema Studies (Double Major)

University of Toronto

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Emily Jin