Emily Johnston

• Managed & optimized Google Ad/Ad Grants accounts with a $10,000 monthly budget, implementing KPIs such as audience retargeting, tracking setup, PPC strategy, & keyword research to enhance ad performance.
• Partnered with nonprofit clients to create & execute ad campaigns within Ad Grant guidelines.
• Analyzed data from Google Ad Grant accounts, pinpointing trends; delivered actionable insights and recommendations to clients, resulting in a 20% increase in click-through rate and a 15% decrease in cost per acquisition.
• Moderated two support forums for Ad Grants & Nonprofit communities, ensuring timely responses to questions & necessary revisions to informational articles.

• Streamlined internal databases, managing new school entries & optimizing reservations. Created marketing schedules for 3 brands, ensuring optimal representation & visibility.
• Developed & executed schedules for marketing campaigns, enhancing brand awareness across national & localized markets, & increasing reservations an average of 5% each season. Launched targeted paid media campaigns on Facebook & Instagram, utilizing data analytics for precise audience targeting
• Evaluated email analytics & crafted engaging campaigns using Emma Email Marketing, guaranteeing that marketing efforts reached the right audience. Crafted impactful Facebook ads for effective outreach.
• Designed print media & direct mail flyers to extend the reach of the marketing plan
• Created best practice guides for planning & shipping tasks related to over 30 annual events. Updated & maintained databases, optimizing efficiency & organization across marketing & event planning tasks.

• Acted as the primary office contact for homeowners, insurance agents, adjusters, & TPAs, addressing questions, acquiring new jobs, & overseeing existing work. Coordinated with 2-4 production managers & 6-10 technicians for efficient daily task management.

• Composed estimates for various jobs using Xactimate & Symbility software, covering water mitigation, fire restoration, & mold remediation.
• Initiated the billing process for estimates, ensuring accurate invoicing to insurance companies & Third-Party Administrators.

• Monitored an average of 5-30 job statuses within a customized CRM platform, enhancing operational efficiency.

• Led employee training for new admin & technician hires, providing on-going guidance, feedback, & how-to guides.

• Redesigned & revitalized 3 major social media platforms (Facebook, Instagram, & Twitter), executing promotional campaigns.
• Managing promotional materials (flyers & posters) to ensure consistent brand representation.
• Kept event pages on TicketWeb & the venue's blog up to date with relevant show information.
• Orchestrated seamless customer service operations by optimizing ticket sales processes, resolving inquiries promptly, and streamlining will-call management for live shows, resulting in a 25% increase in customer satisfaction ratings.