Overview
Work History
Education
Skills
Certification
Timeline
Generic

Emily K. Barrett

Norwalk,CT

Overview

8
8
years of professional experience
1
1
Certification

Work History

Campaign Operations Manager

Hewlett Packard Enterprise (HPE)
San Jose, CA (Remote Position)
07.2019 - Current
  • Direct the marketing operations strategy, leading cross-functional teams to coordinate and optimize global marketing campaigns across various channels.
  • Set expectations with internal partners and stakeholders to ensure all assets are prepared for launch; oversee handoffs and go-live for developed assets.
  • Oversee the development and execution of campaign assets within multiple channels, including localization of assets across global markets and geographies
  • Drive the launch, maintenance, and optimization of campaigns. Leverage customer and market data to inform and institute optimizations.

Marketing Manager

Global Association of Risk Professionals (GARP)
Jersey City, NJ
10.2016 - 11.2018
  • Orchestrated and enhanced integrated marketing campaigns, overseeing the nurturing process for corporate products, services, and events, notably the highly profitable annual Risk Management Convention.
  • Facilitated effective communication between senior leadership and in-house marketing agencies, as well as external vendors, streamlining coordination for design and web requests
  • Led a team of UX developers and designers, implementing efficient project plans for designated products and services; significantly boosted productivity through strategic process improvements.

Marketing Coordinator

Precisely (formerly Syncsort)
Pearl River, NY
12.2015 - 10.2016
  • Managed planning and implementation of trade shows and exhibits, including the execution of all marketing materials and distribution of leads following company events
  • Assisted with development of content strategy according to search opportunity, keyword analysis, content offering and audience intent
  • Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales

Education

MBA -

Ramapo College of New Jersey
Mahwah, NJ
05-2016

Bachelor of Arts - Literature, Psychology Minor

Ramapo College of New Jersey
Mahwah, NJ
05-2011

Skills

  • Project Management: Demonstrated ability to oversee and manage complete projects from inception to completion, ensuring timelines, budgets and objectives are met efficiently
  • Marketing Automation Platforms: Proficient in utilizing marketing automation tools (eg, Eloqua, Marketo) to streamline campaign workflows, nurture leads, and drive targeted marketing efforts
  • Data Analysis & Reporting: Skilled in leveraging data analytics tools to assess campaign performance, derive actionable insights, and generate comprehensive reports for stakeholders
  • Ad Tech Proficiency: Familiarity with advertising technologies, programmatic advertising, and the utilization of ad tech platforms for targeted campaign delivery
  • Stakeholder Communication: Strong written and verbal communication skills, ensuring effective communication with internal and external stakeholders throughout the campaign lifecycle
  • Process Optimization: Proven track record of identifying process inefficiencies and implementing improvements to enhance team productivity and campaign effectiveness

Certification

Marketo Core Concepts I & II

  • ADOBE DIGITAL LEARNING SERVICES, 01/2022

Advanced Program Management Certification

  • CALTECH, 12/2021

Data Science Ready Certification

  • HARVARD BUSINESS SCHOOL, 02/2021

Graduate Certification in Marketing Strategy

  • CORNELL UNIVERSITY, 08/2017

Global Paralegal Certification

  • DUKE UNIVERSITY, 06/2015

Timeline

Campaign Operations Manager

Hewlett Packard Enterprise (HPE)
07.2019 - Current

Marketing Manager

Global Association of Risk Professionals (GARP)
10.2016 - 11.2018

Marketing Coordinator

Precisely (formerly Syncsort)
12.2015 - 10.2016

MBA -

Ramapo College of New Jersey

Bachelor of Arts - Literature, Psychology Minor

Ramapo College of New Jersey
Emily K. Barrett