Direct the marketing operations strategy, leading cross-functional teams to coordinate and optimize global marketing campaigns across various channels.
Set expectations with internal partners and stakeholders to ensure all assets are prepared for launch; oversee handoffs and go-live for developed assets.
Oversee the development and execution of campaign assets within multiple channels, including localization of assets across global markets and geographies
Drive the launch, maintenance, and optimization of campaigns. Leverage customer and market data to inform and institute optimizations.
Marketing Manager
Global Association of Risk Professionals (GARP)
Jersey City, NJ
10.2016 - 11.2018
Orchestrated and enhanced integrated marketing campaigns, overseeing the nurturing process for corporate products, services, and events, notably the highly profitable annual Risk Management Convention.
Facilitated effective communication between senior leadership and in-house marketing agencies, as well as external vendors, streamlining coordination for design and web requests
Led a team of UX developers and designers, implementing efficient project plans for designated products and services; significantly boosted productivity through strategic process improvements.
Marketing Coordinator
Precisely (formerly Syncsort)
Pearl River, NY
12.2015 - 10.2016
Managed planning and implementation of trade shows and exhibits, including the execution of all marketing materials and distribution of leads following company events
Assisted with development of content strategy according to search opportunity, keyword analysis, content offering and audience intent
Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales
Education
MBA -
Ramapo College of New Jersey
Mahwah, NJ
05-2016
Bachelor of Arts - Literature, Psychology Minor
Ramapo College of New Jersey
Mahwah, NJ
05-2011
Skills
Project Management: Demonstrated ability to oversee and manage complete projects from inception to completion, ensuring timelines, budgets and objectives are met efficiently
Marketing Automation Platforms: Proficient in utilizing marketing automation tools (eg, Eloqua, Marketo) to streamline campaign workflows, nurture leads, and drive targeted marketing efforts
Data Analysis & Reporting: Skilled in leveraging data analytics tools to assess campaign performance, derive actionable insights, and generate comprehensive reports for stakeholders
Ad Tech Proficiency: Familiarity with advertising technologies, programmatic advertising, and the utilization of ad tech platforms for targeted campaign delivery
Stakeholder Communication: Strong written and verbal communication skills, ensuring effective communication with internal and external stakeholders throughout the campaign lifecycle
Process Optimization: Proven track record of identifying process inefficiencies and implementing improvements to enhance team productivity and campaign effectiveness