Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Emily King

La Crescenta,California

Summary

Creative Senior Copywriter with 10+ years of experience driving brand growth and engagement through high-impact copy across B2B and B2C industries. Proven ability to scale agencies to seven-figure revenues and craft powerful messaging for major industry brands. Expert at using data-driven insights to boost conversion rates, grow customer bases, and amplify brand visibility.

Overview

11
11
years of professional experience

Work History

Senior Copywriter

Advanced Nutrients
01.2019 - 01.2024
  • Established voice and tone across all channels for a $100MM brand, delivering consistent storytelling from product development to marketing campaigns
  • Led the development of creative copy across all digital channels, including websites, email campaigns, social media, and print and paid ads
  • Collaborated with cross-functional teams (marketing, design, product) to deliver consistent storytelling and create
  • Conducted market research and competitive analysis to craft persuasive messaging that aligned with target audience needs, ensuring consistency across all platforms

Copywriter

Moxie Copywriting
01.2013 - 01.2023
  • Wrote strategic Facebook ads that consistently outperformed client expectations, leading to improved engagement and reduced acquisition costs in industries like health, wellness, and e-commerce
  • Developed and optimized landing pages with persuasive messaging and clear calls to action, significantly enhancing client conversion rates and overall campaign performance
  • Crafted compelling email sequences and sales funnel copy that deepened customer engagement and increased lead generation for clients across various industries
  • Collaborated with creative directors to produce high-converting VSL scripts, helping clients achieve streamlined customer acquisition and revenue growth
  • Consistently recognized as the agency’s most in-demand writer, contributing to high client satisfaction and retention over a three-year period

Copywriter

Disqo, Inc.
01.2017 - 01.2019
  • Led brand tone-of-voice and customer-facing communication architectures to drive key business metrics across the customer lifecycle
  • Used data and analytics to enhance customer acquisition and retention across the digital ecosystem through impactful copy
  • Directed content strategy and editorial calendars for blogs, video scripts, banners, landing pages, and trade show collateral

Education

BA - Writing Seminars

Johns Hopkins University
01.2011

Skills

  • Persuasive Writing
  • Brand Voice Development
  • SEO Copywriting
  • Conversion Rate Optimization (CRO)
  • Storytelling
  • Social Media

Timeline

Senior Copywriter

Advanced Nutrients
01.2019 - 01.2024

Copywriter

Disqo, Inc.
01.2017 - 01.2019

Copywriter

Moxie Copywriting
01.2013 - 01.2023

BA - Writing Seminars

Johns Hopkins University

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