Emily Kingston
Allentown,PA
Summary
Dedicated public relations and communications specialist adept at media relations, special events coordination, issues management, community relations, web design, social media platforms, writing, account management, analytics, advertising and marketing strategies. Able to skillfully manage multiple tasks and meet tight deadlines in high-pressure environments.
Overview
11
11
years of professional experience
Work History
Marketing Communications Specialist
Air Products & Chemicals
05.2022 - Current
- Coordinate, manage, and create materials for trade shows, conferences, and other events.
- Campaign planning, strategy and execution for various products and services.
- Develop content for paid and organic advertisements as well as manage, budget, and plan for various media plans.
- Increase brand awareness by developing and implementing strategic marketing campaigns.
- Evaluate campaign performance using analytics tools, adjusting tactics as needed to achieve goals.
- Manage vendor relationships for outsourced creative services, ensuring timely delivery within budget constraints.
- Create engaging and successful marketing, advertising, and website content including email workflows, website pages, brochures, contributed articles, and more.
Development and Communications Coordinator
Via Of The Lehigh Valley
03.2021 - 05.2022
- Devised monthly content calendar and create social media content for Facebook, Instagram, LinkedIn and TikTok.
- Assisted with development needs including creation of fundraising campaigns, inputting donations into DonorPerfect, etc.
- Generated and distributed content for monthly internal and external online newsletters using Constant Contact.
- Managed and created content for company website through WordPress.
- Reviewed staff-written materials and edited for content and brevity.
- Generated clear, concise and original verbiage for written communications including internal emails, press releases, flyers, appeals and more.
Assistant Account Executive
Gregory FCA
10.2018 - 02.2021
- Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.
- Analyzed performance of all marketing programs to identify best opportunities for optimization.
- Interacted with clients by asking appropriate open-ended questions to better understand needs and requirements.
- Managed all social media programs, including Internet forums, blogs, and social networking applications.
- Managed crisis communications, securing media articles and editorials in support of clients campaigns.
- Arranged an average of 45 interviews and other forms of contacts per month for clients executives.
Communications Intern
Morgan Stanley Wealth Management
06.2017 - 01.2018
- Answered office phones and took messages in a 30-person office, efficiently transferring calls and information.
- Managed daily activities on company's social media sites to improve overall online presence, and trained 3 advisors how to manage social media accounts.
Event Coordinator
PRSSA Syracuse University
01.2015 - 05.2018
- Organized venues, budgets, promotion, guest lists, catering, and event time lines
- Successfully organized and executed 3 fashion shows and 2 other events
- Solicited potential event sponsors and coordinated event planning
Administrative Assistant
Syracuse University Office of Human Resources
10.2015 - 05.2018
- Assisted with administrative tasks, including filing, answering phones, scanning and emails
- Assisted with planning and attending 2 recruitment events
Education
B.S. - Communications And Rhetorical Studies
Syracuse University
Syracuse, NY05.2018
Minor - Information Technology Management
Syracuse University ISchool
Syracuse, NY05.2018
Fashion And Beauty Communications Milestone - Fashion And Beauty Communications And PR
S.I. Newhouse School of Public Communications
Syracuse, NY05.2018
Communications And Public Relations
Syracuse University London Center
London UKSkills
- Advertising/promotion
- Content marketing, strategy and execution
- Event planning/project management
- HubSpot email marketing software
- Fundraising/DonorPerfect
- Campaign planning and execution
- WordPress
- Media relations
- Website development/technology
- Social media marketing
- Press release development and distribution
- Market research and analytics
- Story development and brand management
- Digital marketing/editing
- Media pitching
- Crisis communications
- Adobe Creative Cloud
Additional Information
- Willing to relocate
Timeline
Marketing Communications Specialist
Air Products & Chemicals
05.2022 - Current
Development and Communications Coordinator
Via Of The Lehigh Valley
03.2021 - 05.2022
Assistant Account Executive
Gregory FCA
10.2018 - 02.2021
Communications Intern
Morgan Stanley Wealth Management
06.2017 - 01.2018
Administrative Assistant
Syracuse University Office of Human Resources
10.2015 - 05.2018
Event Coordinator
PRSSA Syracuse University
01.2015 - 05.2018
B.S. - Communications And Rhetorical Studies
Syracuse University
Minor - Information Technology Management
Syracuse University ISchool
Fashion And Beauty Communications Milestone - Fashion And Beauty Communications And PR
S.I. Newhouse School of Public Communications
Communications And Public Relations
Syracuse University London Center
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