Emily Kirsner
New York,NY
Summary
- Award-Winning Social Strategist: Led Tripadvisor's global social rebrand, driving 500K new followers in under a year and earning a Drum Award for Travel & Tourism Social Media
- Proven Growth Leader: Launched pet care social channels with viral results, including a TikTok account that generated 372K views and 5K followers within one week of launch
- Creator & Celebrity Campaign Expert: Built and managed Tripadvisor's first always-on creator program and led social-first celebrity advertising campaigns
- Cultural Trend Architect: Established brand as culturally relevant among Gen Z audiences through trend-forward, platform-native content strategies
Overview
8
8
years of professional experience
Work History
Social Media Strategist
Tripadvisor
New York, New York
11.2022 - Current
- Drove Tripadvisor's global social strategy rebranding, gaining 500K new Instagram followers within one year and earning a Drum Award for Travel & Tourism Social Media.
- Launched Tripadvisor's always-on creator program, establishing frameworks for partnerships that enhanced brand reach across Instagram, TikTok, and YouTube.
- Directed high-impact social-first celebrity advertising campaigns, collaborating with notable talent to produce engaging content that strengthened brand affinity.
- Established creative guidelines and content frameworks for internal and agency creative teams, ensuring consistent storytelling aligned with brand values across social channels.
- Conceptualized, filmed, and edited platform-native video content tailored to audience behaviors and algorithm preferences.
- Leveraged social analytics to inform strategic development, refine creative approaches, and enhance campaign performance both paid and organic.
Senior Social Media Manager
Mars
New York, New York
11.2021 - 08.2022
- Launched and scaled social channels for Kinship pet care brands, achieving 372K TikTok views in one week.
- Developed comprehensive social strategies, driving 31% Instagram follower growth through targeted community-building content.
- Led cross-functional creative team to produce platform-native content across Instagram, TikTok, YouTube, and emerging channels.
- Utilized social listening tools and performance data to identify trends and optimize content strategies for impact.
Social Media & Content Manager
Red Havas North America
New York, New York
04.2021 - 11.2021
- Managed large-scale social media accounts for entertainment and lifestyle clients, executing multi-platform campaigns to build brand narratives.
- Developed and pitched social strategies that identified cultural moments to enhance brand visibility.
- Produced content calendars based on social listening insights to ensure authentic engagement in relevant conversations.
Social Media Manager
Coyne PR
New York, New York
10.2020 - 04.2021
- Directed social media strategy for entertainment and hospitality clients, enhancing brand affinity and engagement levels.
- Executed daily social operations, including content creation, community management, and performance analysis.
- Oversaw video editing and graphic design to ensure high-quality visual content delivery.
Social Media Specialist
Coyne PR
New York, NY
11.2019 - 10.2020
- Crafted and implemented social media strategies for high-profile clients across North America and Europe, emphasizing culturally relevant audience engagement.
- Analyzed social data, platform trends, and audience insights to refine strategies and enhance campaign performance.
Public Relations & Social Media Coordinator
Virginia State Corporation Commission
Richmond, Virginia
07.2018 - 11.2019
- Executed social strategies for government agencies to enhance community engagement and coordinate public service campaigns.
- Developed multi-format content for social channels, including copywriting, graphic design, and video production.
- Created engaging visuals and videos to strengthen public communication initiatives.
Education
Bachelor of Arts - English
University of Richmond
Richmond, VA05-2018
Skills
- Brand strategy
- Social listening
- Social media copywriting
- Facebook, instagram, linkedin
- Twitter, tiktok, pinterest, clubhouse
- Managing editorial calendars
- Photography and videography
- Social media strategy
- Influencer partnerships
- Trend analysis
Timeline
Social Media Strategist
Tripadvisor
11.2022 - Current
Senior Social Media Manager
Mars
11.2021 - 08.2022
Social Media & Content Manager
Red Havas North America
04.2021 - 11.2021
Social Media Manager
Coyne PR
10.2020 - 04.2021
Social Media Specialist
Coyne PR
11.2019 - 10.2020
Public Relations & Social Media Coordinator
Virginia State Corporation Commission
07.2018 - 11.2019
Bachelor of Arts - English
University of Richmond