Emily Land
Fremont,IN
Summary
Digital Marketing Specialist with agency experience leading social media strategy, content creation, and analytics for national and regional brands. Proven track record of driving engagement, growing audiences, and executing data-driven campaigns using both creative and AI-powered approaches. Known for my hard work ethic and positive attitude.
Overview
5
5
years of professional experience
Work History
Social Media Specialist
Asher Agency
Fort Wayne, IN
05.2025 - Current
- Promoted from intern to coordinator to specialist all within 2 years, quickly assuming leadership over social strategy and client execution
- Lead organic social media strategy and execution across a portfolio of national and regional brands
- Develop insight-driven content strategies aligned with audience behavior, brand voice, and campaign goals
- Plan and execute content creator and influencer campaigns supporting launches, promotions, and key brand initiatives
- Own full social media lifecycle including strategy, copywriting, content planning, scheduling, and reporting
- Utilize AI tools to enhance content creation, streamline workflows, and improve campaign performance
- Led Pizza Factory's 40th Anniversary campaign generating 137K impressions, 6.5K engagements, and a 4.6% engagement rate (vs. 1.7% avg)
- Grew Pizza Factory's audience by 4,300+ followers across Facebook and Instagram
- Increased Wings Etc. LinkedIn performance to 128K+ impressions, 23K engagements, and 60% follower growth
- Led social campaigns for major local community initiatives, increasing visibility and local engagement (GermanFest, North River Project)
- Revitalized internal agency social media presence, improving content quality, consistency, and brand positioning
Public Relations Intern
ioStudio
Nashville, TN
05.2022 - 08.2022
- Involved in brainstorming social media campaigns for the World Series of Boardgaming
- Involved in Army National Guard and Navy strategy brainstorming sessions
- Conducted and headed a Navy Recruiting research project presented to President of IOStudio
- Brainstormed and helped execute PR campaign for World Series of Board Gaming
Business Operations & Social Media Intern
Encoursa
02.2021 - 08.2022
- Managed and grew social media accounts by 100%+ using analytics-driven strategy
- Supported email marketing campaigns and digital event promotions
- Coordinated webinar logistics and client communication
Education
Bachelor of Arts - Marketing & Management, Politics
Hillsdale College
05.2024
Skills
- Strong Public Speaking and Communication Skills
- Social Media Strategy & Management
- Content Creation & Copywriting
- AI Tools (ChatGPT, content automation)
- Analytics (Sprout Social, Agorapulse)
- Campaign Planning & Execution
- Community Engagement
- Basic SEO & Content Strategy
- Adobe Premiere Rush
- Canva
Awards Recognition
- Fort Wayne 40 Under 40 Honoree, 2026
- Young Entrepreneur of the Month - WPTA Channel 21
Timeline
Social Media Specialist
Asher Agency
05.2025 - Current
Public Relations Intern
ioStudio
05.2022 - 08.2022
Business Operations & Social Media Intern
Encoursa
02.2021 - 08.2022
Bachelor of Arts - Marketing & Management, Politics
Hillsdale College