Emily Langlois
Panama City Beach,FL
Summary
Dynamic media strategist with a proven track record excelling in campaign management and digital marketing. Expert in leveraging analytical insights to enhance brand visibility and client engagement. Renowned for fostering strong relationships, delivering innovative solutions that drive results and revenue, while optimizing campaign results and ensuring client satisfaction and retention.
Experienced Media Strategist / Account Manager with robust background in developing and executing media strategies to drive brand engagement. Successfully crafted and implemented campaigns that enhance visibility and audience reach. Demonstrated proficiency in digital media planning and cross-functional team collaboration.
Overview
23
23
years of professional experience
Work History
Media Strategist / Account Manager
Cox Media, Inc.
08.2022 - 07.2025
- Developed comprehensive media plans to maximize client visibility across multiple platforms.
- Analyzed audience insights to refine targeting strategies and enhance campaign effectiveness.
- Collaborated with creative teams to produce compelling content aligned with brand objectives.
- Evaluated performance metrics to provide actionable recommendations for continuous improvement.
- Managed project timelines and deliverables, ensuring alignment with client expectations and deadlines.
- Conducted competitive analysis to identify market trends and inform strategic decision-making processes.
- Increased ROI by 18%+ for clients through accessing first party raw data to create strategic marketing campaigns for every client, tailored to their individual needs and goals
- Facilitated client meetings to discuss campaign progress, adjustments, and future opportunities.
- Assisted in new business development efforts through researching potential clients'' industries.
- Conducted thorough market research to identify emerging trends and inform media recommendations.
- Developed strong relationships with media vendors, leveraging partnerships for exclusive opportunities and added value for clients.
- Presented data-driven insights and recommendations to clients in a clear, concise manner, fostering trust and confidence in our services.
- Implemented targeted digital advertising campaigns, driving traffic to client websites and increasing conversion rates.
- Increased brand awareness by developing and implementing strategic media plans tailored to client objectives.
- Utilized industry tools such as comScore and Nielsen ratings to evaluate the effectiveness of various media channels for each campaign.
- Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.
- Developed comprehensive post-campaign reports highlighting successes achieved through various tactics included in each strategy devised during the planning stage.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Managed media relations for organizations to produce successful results.
- Developed strategic advertising campaigns to meet client objectives and enhance brand visibility.
- Managed client accounts to ensure satisfaction and retention through tailored media solutions.
- Streamlined account management processes, reducing response times and improving client service quality.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Stayed current on company offerings and industry trends.
Owner Operator
Eagle Eye Advertising Solutions
09.2013 - 08.2022
- Developed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Managed 30-40 current customer calls in addition to calling on 10-15 prospective clients every day.
- Managed client relationships, ensuring satisfaction and retention through effective communication and service delivery.
- Oversaw project timelines and budgets, optimizing resource allocation for maximum efficiency.
- Led a team of creatives, fostering collaboration to generate innovative advertising solutions tailored to client needs.
- Analyzed market trends and competitor activities to inform strategic decision-making and campaign development.
- Managed day-to-day business operations.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
- Developed business plan, processes and procedures to provide superior Social Media Advertising Campaign implementation for clients.
Real Estate Developer
Development Innovators, LLC
04.2002 - 09.2013
- Led project management for large-scale residential and commercial developments, ensuring timely delivery and compliance with regulations.
- Managed 25-30 client calls in addition to 4-8 internal team meetings every day for project updates and planning.
- Developed comprehensive feasibility studies to assess market conditions and investment opportunities for new projects.
- Collaborated with architects and contractors to optimize design plans, improving functionality and sustainability of developments.
- Negotiated contracts with suppliers and service providers, achieving cost savings while maintaining quality standards.
- Implemented strategic marketing initiatives to enhance property visibility, resulting in increased sales inquiries and tenant interest.
- Established strong relationships with local government agencies to facilitate streamlined permitting processes for new developments.
- Secured financing for real estate projects by cultivating relationships with lenders and investors.
- Conducted critical pre-installation conferences with general contractors, subcontractors, consultants, and manufacturer's representatives.
- Scheduled utility service providers according to project timelines.
- Implemented systems to improve process efficiency and reduce project duration.
- Collaborated with structural engineers to evaluate structural integrity of projects.
- Obtained building and specialty permits from local jurisdictional agencies.
Education
High School Diploma -
Redemptorist High School
Baton RougeHigh School Diploma - Business Management
Baton Rouge Community College
Baton Rouge, LASkills
- Creative direction
- Influencer marketing
- Campaign management
- Google analytics
- Organizational skills
- Public relations
- Media strategy development
- Detail-oriented
- Digital marketing
- Editing and proofreading
- Analytical thinking
- Content creation
- Task prioritization
- Team management
- Social media strategy
Accomplishments
- MS Excel - Prepared and formatted financial project reports, budget spreadsheets and expense reports for monthly review.
- Business Development: - Developed strong relationships with key referral sources which resulted in 18% increase in referrals over one-year period.
- Collaborated with team of 25+ in the development of multimedia ad campaigns for national brands that are household names
- Achieved consistent ROI of 18%+ for multiple clients YOY while increasing growth on existing by 10%+ YOY by capitalizing on access to first party raw data and analyzation and application based on industry, geography and other brand specific data that drives results
American Heart Association - 2024 Women of Impact Winner
Volunteering with American Heart Association to drive awareness of heart disease being the #1 killer of women. I was humbled to be nominated as a 2024 Women of Impact winner to be honored alongside the other women who were chosen as 2024's winners for our philanthropy work with AHA.
American Heart Association Louisiana Legislature Liason
Consistently met with Louisiana congressional members in-session on behalf of American Heart Association. Our mission was to increase awareness of much needed legislation and funding to increase access to life-saving AED's (automated external defibrillators) in every school, public and government building and include state subsidies for private business owners to compel them to make AED's accessible in their offices/buildings. We worked tirelessly for the Fall and Spring legislative sessions to craft and get support of the legislation passed in each of those sessions.
Timeline
Media Strategist / Account Manager
Cox Media, Inc.
08.2022 - 07.2025
Owner Operator
Eagle Eye Advertising Solutions
09.2013 - 08.2022
Real Estate Developer
Development Innovators, LLC
04.2002 - 09.2013
High School Diploma -
Redemptorist High School
High School Diploma - Business Management
Baton Rouge Community College