Emily L. Chocklett
Delray Beach
Summary
Experienced Integrated Marketing Manager with clear success in optimizing brand awareness and revenue through creative website, digital, and social media campaigns.
Overview
7
7
years of professional experience
Work History
Integrated Marketing Manager
The Boca Raton
05.2023 - Current
- Manage and execute weekly website updates, incorporating SEO best practices to enhance visibility and drive organic traffic
- Create and manage ads and promotions for group sales and leisure consortia partner listings; Virtuoso, Signature, The Palm Beaches, Cvent
- Maintain and audit digital listing platforms, ensuring accuracy and visual appeal through regular updates, content management, and troubleshooting to enhance user experience and drive engagement
- Oversee social media marketing strategy across multiple platforms, including Instagram, Facebook, LinkedIn, and YouTube
- Plan and strategize an engaging, channel-specific content calendar that is optimized for each social media handle and targeted audience
- Coordinate and oversee social media influencer visits, driving increased engagement and visibility through strategic collaborations and content partnerships
- Oversee photoshoots for resort and member content to be utilized across marketing channels
- Successfully spearhead multiple marketing projects through effective project management techniques, including meticulous planning and timely execution, resulting in successful campaign outcomes
- Foster marketing collaborations by building, owning, and championing tactical priorities on the editorial calendar
Marketing Administrative Assistant
The Boca Raton
12.2022 - 05.2023
- Conducted site tours with public relations agencies for prominent visits, Robb Report and other high-profile media
- Attended weekly meetings with President and CEO to discuss multisegment marketing strategies and tactics
- Managed office inventory organized confidential files, responsible for invoicing, managed active schedule for CMO
Marketing Intern
The Boca Raton
06.2022 - 12.2022
- Utilized WordPress to update seasonal photos, copy and descriptions to the website
- Created responses and updated reputation management sites with compelling photography and content
- Invited by Chief Sales Officer to attend weekly Sales and Marketing meetings to review seasonal tactics
- Proofed and approved promotional email campaigns for experiential packages and resort offers
- SEO: attended Google meetings with Digital Marketing Director to discuss optimization strategies
Yacht Club Guest Relations Agent
The Boca Raton
11.2021 - 06.2022
- Reopened December 2021: Selected as operational team member of the resort’s exclusive Yacht Club
- Repeatedly acknowledged on guest surveys for professionalism and exemplary service
- Received Forbes Five Star training through Unique Hospitality Solutions
Legal Clerk
Grossman Attorneys at Law
07.2018 - 11.2021
- Organized client medical records, depositions, hearing transcripts and sensitive documentation
- On a global level, worked with medical centers to obtain confidential client information
- Highly proficient in electronically transcribing legal documentation
Education
Associate Degree -
Palm Beach State College
Boca Raton, FloridaSkills
- Product marketing
- Sales support
- Website management
- SEO
- Campaign management
- Social media expertise
- Analytics reporting
- Digital advertising
- Multitasking and time management
- Customer service
Timeline
Integrated Marketing Manager
The Boca Raton
05.2023 - Current
Marketing Administrative Assistant
The Boca Raton
12.2022 - 05.2023
Marketing Intern
The Boca Raton
06.2022 - 12.2022
Yacht Club Guest Relations Agent
The Boca Raton
11.2021 - 06.2022
Legal Clerk
Grossman Attorneys at Law
07.2018 - 11.2021
Associate Degree -
Palm Beach State College
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