Emily Lefco
Milwaukee,WI
Summary
Driven and detail-oriented digital media professional with a strong background in the sports and entertainment industries. Specializing in content strategy, platform optimization, and audience development. Successfully enhanced the visibility and engagement of multimedia content through data-driven insights and strategic planning. Over 10 years of experience in managing digital content and analytics. Adept at overseeing podcast operations, managing cross-functional teams, and utilizing the latest digital trends to optimize performance across platforms. Committed to creating innovative content that resonates with audiences and drives sustained engagement.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sales Manager
Happy Dough Lucky Mini Donuts Catering & Events
01.2020 - Current
- Monitor and analyze sales performance metrics, utilizing data-driven insights to make informed business decisions that consistently meet and exceed sales targets
- Support team with sales, returns, and inventory control processes, providing the highest level of customer service to maintain efficiency and responsiveness in sales target attainment
- Conduct regular training sessions for the sales team, resulting in a 25% improvement in product knowledge and a 30% increase in sales conversion rates
- Partner with marketing teams to develop impactful campaigns, contributing to a 25% increase in brand visibility and a 20% rise in customer engagement metrics
- Analyze market trends and identify new opportunities, leading to the successful launch of two new product lines and a 40% increase in sales within the first year
- Lead a high-performing team of 10 members, resulting in a 30% increase in annual revenue and a 20% gain in market share over a two-year period
Contributing Football Writer/Analyst
Fantasy Six Pack
01.2022 - 01.2023
- Provided timely and accurate fantasy sports advice and analysis for reader inquiries and comments, fostering a loyal and engaged reader community
- Adapted writing style and tone to target fantasy sports audiences, including beginners, intermediate players, and advanced strategists
- Promoted articles and personal brand through social media channels and online forums, increasing article reach and engagement by 25%
Contributing Football Writer/Analyst
Dynasty Nerds
01.2021 - 01.2023
- Built a cross-functional collaboration with editors and content managers to develop editorial calendars and content strategies, ensuring timely coverage of fantasy sports topics
- Utilized SEO best practices to optimize article visibility and search engine rankings, resulting in a 20% increase in organic traffic
- Authored engaging and informative fantasy sports articles for a broad audience, resulting in a 20% increase in website traffic and a 15% growth in social media followers
Director of Sales and Marketing
Happy Dough Lucky Mini Donuts Catering & Events
01.2018 - 01.2020
- Supervised monthly sales operations reviews to ensure that the company's standards and sales goals were achieved
- Developed effective communication skills in interacting with customers, clients, and staff while utilizing relevant and vital components of effective sales operations management
- Directed a dynamic team of 15 members to manage relationships with top clients for continuous engagement
- Spearheaded sales and marketing initiatives for a rapidly expanding mini donut company, driving a 50% increase in revenue and a 30% expansion in market reach
Social Media Marketing Manager
MilwaukeeFood.com
01.2014 - 01.2020
- Developed and executed comprehensive content creation strategies that increased brand awareness and engagement across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and Hootsuite for the startup
- Created and curated engaging content, resulting in a 40% increase in follower growth and a 25% increase in post engagement over one year
- Managed social media advertising campaigns, optimizing ad performance to achieve a 20% decrease in cost per click and a 30% increase in conversion rate
Program Director/Coach
Milwaukee Wave Professional Soccer
01.2003 - 01.2011
- Managed and directed a team of up to 15 coaches and oversaw the development of 250 youth soccer players, resulting in a 20% increase in player retention and a 15% improvement in overall team performance
- Implemented strategic recruitment initiatives, resulting in a 40% increase in program enrollment and a 25% increase in diversity within the program
- Tailored motivational tactics to meet the needs of over 1,000 children throughout the program's tenure, resulting in a 30% increase in player enthusiasm and commitment
Education
Bachelor of Science (B.S.) - Biological and Biomedical Sciences
University of Wisconsin-Milwaukee
Milwaukee, WIBachelor of Arts (B.A.) - Psychology
University of Wisconsin-Milwaukee
Milwaukee, WISkills
- Digital/Influencer Marketing
- Creative Problem-Solving
- Customer Satisfaction
- Cross-functional Collaboration
- Leadership
- Ad Serving
- Copywriting
- Social Media Management
- MS Office Proficient
- Interpersonal Communications
- Organizational Skills
- Adobe Suite
- New Business Development
Hobbies and Interests
- Passion for Pickleball
- [Pop] Culture
Certification
- Social Media Marketing Specialization (Northwestern University, 2024)
- What is Social? (Northwestern University, 2024)
- Sports Marketing Certifications (Northwestern University, 2024)
Languages
Spanish
Limited Working
English
Full Professional