Summary
Overview
Work History
Education
Skills
Timeline
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Emily Leinen

Crestline,CA

Summary

Strong leader and analytical problem-solver dedicated to streamlining operations to decrease costs and promote organizational awareness and efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

12
12
years of professional experience

Work History

External Affairs Manager

Caltrans District
07.2022 - Current
  • Responsible for all aspects of information activities in the District, including developing special channels for earning public or specific group support
  • Receives specific direction from the Deputy District Director of Administration or the District Director when dealing with especially sensitive issues and makes all but the most sensitive decisions within the guidance of such direction
  • Receives functional direction from Caltrans' Headquarters (HQ)
  • Public Affairs Office or Legislative Affairs Office on issues with regional and/ or statewide impact
  • Appears as an agency spokesperson before large groups and the media, when necessary
  • Oversees a media and public relations team whose work to communicate throughout San Bernardino and Riverside
  • Counties
  • Plans, coordinates, manages, and execute media and public engagement strategy as well as community outreach
  • Work with district staff across multiple divisions to promote the timely and accurate communication in a meaningful, equitable, and consistent manner outreach with the media, public, advocacy groups, transportation agency partners, and stakeholders
  • Responsible and oversees the District Maintenance Service Request and Public Records Act program to ensure district compliancy
  • Immediately evaluate and assist with situations that demand emergency response and crisis management.
  • Established team priorities, maintained schedules and monitored performance.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Defined clear targets and objectives and communicated to other team members.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Developed and promoted corporate brand, images and identity to media and public.
  • Researched latest market trends and analyzed data to develop public relations strategies and tactics.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Built and strengthened industry partnerships to improve communication, amplify coverage and maximize effectiveness of marketing strategies.

Public Information Officer

Caltrans District 8
09.2018 - 07.2022
  • Assist in writing, editing, preparing and distributing news releases, news articles, correspondence, speeches, scripts for video and other public information designed to communicate key messages to increase public/ stakeholder awareness of Caltrans' efforts
  • Research and respond to public, media and internal inquiries regarding district-related activities
  • Supports executive team's external communication needs as required
  • Worked collaboratively with the other Public Information Office personnel and Headquarters Public Information office
  • Promoted a positive image of
  • Caltrans in the media using traditional and social media methods
  • Create and edit video and photos, using Adobe Creative Cloud and distribute to social media and print
  • Provided detailed analytical reports from social media and email platforms
  • Plan, coordinate and manage project work/ special events for various projects and efforts that include community outreach and education, aligning with both Department and District goals and direction
  • Maintain outreach plans for construction and maintenance projects including budget needed for project communication success
  • Plan, organize, set up and breakdown and participate in public and media events, including press conferences, groundbreakings, ribbon cuttings and other ceremonial events
  • Maintain active lists to publish various events, articles and information to different communication channels including executive internal staff, stakeholders, media and members of the public
  • Wrote press releases, talking points and and responses to requests for information.
  • Provide response to governmental, media, and public requests during emergency events and able to represent District, regional, or state-level Emergency Operations Centers and represent the Department at a multi-agency command post at the location of any incident.
  • Managed routine and crisis communications with media and members of public.
  • Managed websites and social media accounts applying communication strategies and branding to maintain consistent voice and presence.
  • Pitched stories to media organizations to promote department's interests.
  • Set up interviews with staff members to field media requests.

Marketing Manager

Dispatching Solutions, inc
05.2017 - 04.2018
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs using items such as social media, Google and in-person word of mouth.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Improved website visibility through development and implementation of SEO strategies.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Wrote and distributed press releases to increase brand visibility.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Marketing and Publications Supervisor

CALIFORNIA RIFLE AND PISTOL ASSOCIATION INC
02.2016 - 05.2017
  • Worked with Communication Manager on various projects
  • Co-Editor for bi-monthly magazine
  • Managed merchandise budget
  • Create and order merchandise used for online store and events
  • Managed all social media accounts; Create ad campaigns on social sites; Track/report to marketing team with performance on advertisements, website,social sites; Manage social media budget; Identify, recommend and execute improvements for optimizing goals from social strategies
  • Find local businesses and ranges for magazine
  • Assist with copywriting and proofreading
  • Use photoshop, Premier, Canva, Publisher to create various logos, graphic and video content to use online, on promotional materials and informational displays.
  • Oversee Marketing Calendar - add goal items, tasks, keep schedule clean and organized
  • Designed and implemented marketing and branding collateral.
  • Prepared and coordinated formal quotations and proposals in response to customer RFPs.
  • Maintained files of current proposal job plans and specifications.
  • Reported proposal progress to superiors and subordinates on regular basis.
  • Maintained calendar and schedules of proposals due.
  • Organized promotional items for customers and events.
  • Devised creative strategies to market various products to target customers to support non-profit.
  • Wrote engaging copy for email, direct mail, print and online campaigns.
  • Optimized landing pages and increased online visibility with SEO tools.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Devised content strategy to effectively engage target audiences.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Social Media Coordinator

Laguna Tools
10.2015 - 02.2016
  • Collaborated with Marketing Director on future SEO projects
  • 10% lead generation increase from Facebook using own created content.
  • Created social media content with consistent content and tone.
  • Increased customer engagement through social media.
  • Wrote social media content to increase engagement with customers.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
  • Maintained current social media trends through attending professional conferences and webinars.
  • Tracked and analyzed social media and online marketing initiatives.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Supported SEO initiatives to improve content, keywords and branding.
  • Tracked competitors' content and social presence and responded appropriately when required.
  • Maintained internal communication systems and managed corporate email signatures.
  • Archived critical interactions and posts so that all key information was documented for future reference.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Developed comprehensive resource management reports, data presentations, and data analytics reports.
  • Assisted product team in properly and effectively handling bad reviews and negative posts.
  • Monitored return on investment of online and social media marketing efforts.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Designed and implemented social media strategies to align with business goals.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Suggested and implemented new features to develop brand awareness.
  • Conducted research to determine current benchmark trends and audience preferences.
  • Developed relationships with influencers to grow reach of company and create wider visibility.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed and implemented tracking systems to measure results of posts and campaigns.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Managed relationships with third-party vendors and suppliers to establish timely delivery of services.

Office Manager

Stephen Young Showroom
01.2012 - 02.2014
  • Managing 200+ accounts throughout Orange County, San Bernardino County, and Riverside County.
  • Retrieving and inputting client orders into two different ordering systems to maintain detailed files of company personnel and client accounts.
  • Managed phone calls and emails to personalize client experiencing and providing quality care of service.
  • Handled client issues with the appropriate vendors to ensure proper orders were being processed.
  • Conducted meetings with clients to show the product and build orders.
  • Plan and attended sales meeting and shows.
  • Scheduled staff with clients, processed bi-monthly payroll, and handled all staff incidents;
  • Sent memos, emails, pamphlets/brochures of staff procedures to department heads, managers, sales associates, etc.
  • Coached new hires on company processes while managing employees to achieve maximum production.
  • Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
  • Reported to senior management on organizational performance and progress toward goals.
  • Evaluated employee records and productivity and submitted evaluation reports.
  • Delivered performance reviews, recommending additional training or advancements.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Maintained inventory by checking stock to determine inventory levels, ordering products, expediting orders and verifying receipts.
  • Processed orders via telephone, email and online orders from official company website.
  • Negotiated and executed contracts on behalf of Sales Director.
  • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships.

Admin Assistant/Social Media Marketing Consultant

MUFON
03.2014 - 07.2018
  • Answer phones, emails and process customer merchandise orders; process customer memberships; assist in planning annual events; create design logos, brochures, flyers and emails; Oversee day to day editorial and content calendars for client social media channels - including but not limited to:
  • Facebook, Twitter, Instagram, Tumblr, Pinterest, Vine and Google+; Track, report and analyze social campaigns against business goals, objectives and key performance indicators
  • Identify, recommend and execute improvements for optimizing social strategies and platforms.

Education

Bachelor of Arts - Marketing

California State University
Fullerton
05.2015

No Degree - Business Administration, General

Santiago Canyon College
Orange
05.2011

Skills

  • Crisis Communications
  • Social Media and Marketing
  • Risk Management
  • Stakeholder Communications
  • Reading Comprehension
  • Active Listening
  • Complex Problem-Solving
  • Leadership Communications
  • Corrective Action Planning
  • Transportation Sourcing
  • Human Resources Management Systems
  • Public Image Advisement
  • Creative Strategies

Timeline

External Affairs Manager

Caltrans District
07.2022 - Current

Public Information Officer

Caltrans District 8
09.2018 - 07.2022

Marketing Manager

Dispatching Solutions, inc
05.2017 - 04.2018

Marketing and Publications Supervisor

CALIFORNIA RIFLE AND PISTOL ASSOCIATION INC
02.2016 - 05.2017

Social Media Coordinator

Laguna Tools
10.2015 - 02.2016

Admin Assistant/Social Media Marketing Consultant

MUFON
03.2014 - 07.2018

Office Manager

Stephen Young Showroom
01.2012 - 02.2014

Bachelor of Arts - Marketing

California State University

No Degree - Business Administration, General

Santiago Canyon College

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Emily Leinen