Emily Loss

-Responsible for growing Instagram account by 30k followers in 2 years
-Manage social media strategy across Instagram, TikTok, Facebook, Twitter (X), YouTube, Pinterest

-Curate monthly content calendar that is aligned with the company's marketing objectives
-Create compelling content that is on trend, aesthetically pleasing and drives brand engagement + reach
-Use data & a/b testing when formulating social media strategies to unlock growth

-Analyze social media metrics, track KPIs and generate regular reports to measure the success of social media campaigns.
-Utilize a highly engaged response strategy to foster a positive online community
-Develop and execute influencer marketing strategies and creative campaigns
-Identify and build long-lasting relationships with prominent influencers and thought leaders
-Co-create photo and video content with influencers and and creators
-Keep abreast of emerging trends and technologies while considering the customer journey that ultimately brings them to our E-commerce site with a domain ranking of 66 and conversion rate of ~8%.

-Constant competitive analysis

-Build brand personas and optimize targeted messaging
-Coordinate closely with design and email team to ensure creative design, promotions and cross-channel marketing and grow loyalty and subscription programs
-Manage affiliate program and curate commissionable relationships with top publishers

• Received Senior-level promotion

• Create robust social media strategies rooted in paid and organic initiatives, and based on clients’ unique needs to receive best ROI and sustain engagement amongst target audiences for fitness, lifestyle, cannabis and hospitality brands
• Ensure a strategic, personal, and compelling flow within omni-channel presence for brands
• Develop pitch, and execute multiple influencer campaigns and programs for an array of clients
• Forge trusted and authentic relationships between brands and influencers while nurturing online communities
• Augment client events in real-time through influencer relations and social media coverage
• Track and provide meaningful and insightful data from multiple native social platforms as well as by utilizing outside tools
• Create media-rich content and write copy
• Stay up to date on social media trends in order to deliver most relevant results

Social Media:

• Real-time ad-development
• Increase brand share of voice during events
• Create content strategies by capturing authenticity, brand voice, and storytelling on all social channels
• Identify and employ the most effective channels for delivering client messages
• Monitor and analyze real-time conversations for immediate response and customer service
• Maintain, improve, build and energize the downtown area of the City of Toledo as a viable business, cultural, residential and recreational community through multi-channel content management, daily posting and response strategies
• Launch new channels and social industry innovations from constant A/B testing and analyzing trends (Resulting in year-over-year increase in revenue of 7% for Spangler Candy Company)
• Collaborate cross-functionally daily with creative, media, and account teams
• Qualify and partner with social media influencers to create authentic brand stories and personality

Public Relations:

• Led all media relations, PR and social media initiatives for the opening of the Renaissance Toledo Downtown Hotel, as well as both restaurants within the hotel, Brim House and The Heights.
• Internal agency communications
• Write, edit and publish quarterly agency newsletter
• Community relations
• Provided media training
• Media monitoring, relations and list development: local and national press release writing and distribution
• Crisis communications planning and support