Emily Martini
New York,New York
Summary
Highly motivated and results-driven professional with a strong background in high-growth startup environments, showcasing exceptional skills in communication and effectively managing multiple tasks simultaneously. Exhibits a proactive approach, consistently taking initiative to drive projects forward. Adept at fostering strong working relationships and leveraging cross-functional expertise to achieve organizational goals thus contributing to the success of the team and organization.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
Work history
Brand and Operations Manager
Climate Candy
New York, New York
10.2022 - Current
- Develop and execute brand strategy through the launch and into our first year managing creative development and managing all marketing-related spend.
- Collaborate with external partners on event sponsorships and donations in collaboration with non-profit organizations and other brands, achieving an average CPM of $32.31.
- Development and execution of all marketing campaigns digitally and through in-person activations
- Maintained comprehensive competitor knowledge through continued market research to remain ahead of advertising trends.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Assisting our founders and CEO with operations management such as production planning, logistics, and demand planning.
- Conducted reporting on emissions sources and implemented goals to reduce the brand's carbon footprint through effective product management and logistics.
- Assisted in overseeing the Amazon FBA, ensuring product availability, and maintaining strong sales performance on the platform.
Social Media Marketing Lead
AMASS Brands Inc.
Los Angeles, California
01.2021 - 10.2022
- Worked collaboratively across all departments to develop, launch, and sustain thehigh-growth of the brand over time.
- Successfully managed all social media handles, strategically growing the @drinkdesoi Instagram account to over 50,000 followers in under 3 months post-launch.
- Skillfully executed brand sponsorships and owned events, achieving a cost per thousand impressions (CPM) under $15. These events consistently generated 250,000 - 350,000 impressions per event on social channels.
- Collaborated closely with the marketing team of Co-Founder Katy Perry on various marketing initiatives, branded social campaigns, and the highly successful brand launch event in Los Angeles.
- Demonstrated versatile content creation skills, including photography, videography, photo/video editing, graphic design, and copywriting.
- Conducted comprehensive data analysis and prepared detailed reports on spend across events, influencer marketing, and social media marketing, with a focus on ROI, CPM, and total impressions.
- Effectively managed all aspects of influencer gifting, overseeing both online orders and branded gift sets. This initiative consistently generated 400,000+ impressions per month on social media, with a monthly CPM under $3.
- Successfully expanded the brand affiliate program for a sister brand, engaging micro-influencers with an average CPM of $4.32 and achieving an impressive ROI of 33.
Marketing Associate
AMASS Brands Inc.
Los Angeles, California
10.2022 - 01.2023
- Assisted with the management of all social media profiles including Instagram, LinkedIn, and Twitter
- Supported brand development through event and sponsorship planning and execution
- Development of brand ambassador program, reaching a 100% ROI in under 4 months
- Lead the brand Influencer Marketing program through partner seeding, outreach, negotiations, and reporting KPIs to marketing team
- Monitoring the community through comments and DMs on social
Education
Bachelor of Science - Psychobiology
University of California, Los Angeles
Los Angeles, California 09.2016 - 04.2020
Skills
- Brand Marketing Strategy
- Market research expertise
- Campaign development experience
- Budgeting and Financial reporting and analysis
- Outstanding communication
- Software Use: Excell, Google Workspace, Word, Powerpoint, Adobe Creative Cloud
Languages
English
Native
Spanish
Intermediate
French
Beginner
Volunteer Work
Volunteer Business Development Associate - Impact Consulting Los Angeles (January 2023 - Present)
Provided consulting support to viable 501C3 and Impact-based startups, assisting with marketing, fundraising, operations, and other areas of need.
Timeline
Marketing Associate
AMASS Brands Inc.
10.2022 - 01.2023
Brand and Operations Manager
Climate Candy
10.2022 - Current
Social Media Marketing Lead
AMASS Brands Inc.
01.2021 - 10.2022
Bachelor of Science - Psychobiology
University of California, Los Angeles
09.2016 - 04.2020
Similar Profiles
Marina MihailovaMarina Mihailova
Student Mentor and Social Media Manager at Climate Action Santa Monica (CASM) - Climate CorpsStudent Mentor and Social Media Manager at Climate Action Santa Monica (CASM) - Climate Corps
Ludovic Joseph Jean-Claude DutrieuxLudovic Joseph Jean-Claude Dutrieux
Assistant Project Manager at Climate Policy & Green Diplomacy Unit Directorate-General for Climate Action - European CommissionAssistant Project Manager at Climate Policy & Green Diplomacy Unit Directorate-General for Climate Action - European Commission
Diana Nasieku NkereDiana Nasieku Nkere
Monitoring Efficiency Officer-Apprentice at Ministry of Environment, Climate Change & Forestry-State Department for Environment & Climate ChangeMonitoring Efficiency Officer-Apprentice at Ministry of Environment, Climate Change & Forestry-State Department for Environment & Climate Change
Preeti KattubadiPreeti Kattubadi
Hedge Fund Co-Founder at Preeti Capital LLCHedge Fund Co-Founder at Preeti Capital LLC
NATASHA PELOSSOFNATASHA PELOSSOF
Victim Advocate & Domestic Violence Paralegal at King’s County District Attorney’s OfficeVictim Advocate & Domestic Violence Paralegal at King’s County District Attorney’s Office