Emily McCarthy
Lexington,Kentucky
Summary
Accomplished marketing leader with extensive experience at Georgetown College, specializing in digital marketing and organizational leadership. Recognized for enhancing brand visibility through innovative content strategies and effective media relations, resulting in significant engagement growth across digital and print channels. Proficient in Adobe Creative Suite and project management, consistently delivering projects that surpass expectations. Career goals include leveraging expertise to drive transformative marketing initiatives in dynamic environments.
Overview
20
20
years of professional experience
Work History
Associate V. P. of Marketing & Communications
Georgetown College
09.2022 - Current
- Manage internal communications for executives, the President and This Week at GC email to campus.
- Serve as editor for GC Moments alumni magazine to conduct interviews, write articles, and manage the entire print production delivering to over 14,000 alumni.
- Manage media relations including press releases, community outreach, and media events.
- Liaison for contracted graphic designers, photographers, and videographers.
- Manage social media content for Facebook, Instagram, Twitter and LinkedIn.
- Develop content for website, brochures, news articles, and promotional materials.
- Design email marketing templates, flyers, brochures, posters, and admissions materials.
Director of Marketing and Communications
LifePoint Health
06.2021 - 07.2022
- Developed and executed strategic marketing and communications plans for four hospitals in the LifePoint Health Central Kentucky Market, located in Georgetown, Versailles, Winchester, and Paris.
- Managed public relations, including writing press releases, coordinating interview requests, handling media inquiries, writing speeches, and planning media appearances for executive leadership.
- Coordinated all events, including ribbon cuttings, health fairs, and fundraising events.
- Tracked the performance of search campaigns, direct mail campaigns, social media campaigns, and websites.
- Wrote website content, social media content, and newsletter content as needed.
Director of Community Engagement
New Vista
09.2018 - 05.2021
- Supervised a department of 12 people who work in the regional prevention center for New Vista, focusing on suicide prevention, substance use reduction, and mental health promotion in Central Kentucky.
- Developed strategic business relationships with community partners, providers, and stakeholders in a 17-county region to increase referrals, educate the public, and promote healthcare services.
- Managed community relations, including press releases, interview requests, and media database.
- Developed social media content for Facebook, LinkedIn, Twitter, and Instagram.
- Coordinated events to promote mental health, substance use disorders, and intellectual disabilities
- Designed promotional materials, flyers, brochures, forms, newsletters, signs, and graphics as needed.
Research Assistant
University of Kentucky
03.2018 - 06.2018
- Assisted with the coordination of the Opioids Needs Assessment report for Fayette County.
- Interviewed healthcare providers and individuals who misuse opioids to assess service needs.
- Developed a report template and created graphics to summarize information.
- Conducted research on local treatment providers to identify gaps in service and resources.
Health Policy Intern
Council of State Governments
05.2017 - 12.2017
- Created the Diabetes Report, including research, writing, and completion of a 50-state survey
- Wrote research briefs, articles, and BLOG posts on a variety of public health topics
- Interviewed lawmakers and wrote articles for the Current State newsletter and Capitol Ideas Magazine
- Performed health research by accessing published literature, legislative resources, and historical data
Director of Marketing
Don Jacobs Imports
08.2009 - 08.2016
- Developed marketing plans for Don Jacobs Honda, BMW, Volkswagen, and Body Shop.
- Managed a marketing budget of $500K, including budgeting, spending, and reconciliation of invoices.
- Developed strategies and content for digital marketing, traditional media, and five websites.
- Trained salespeople on CRM, sales lead processes, and tracking marketing metrics.
- Maintained brand image, including signage, promotional materials, printed materials, and website.
Marketing and Communications Manager
Big Ass Solutions
08.2008 - 02.2009
- Managed the advertising and editorial plan for industrial and commercial products.
- Wrote copy for press releases, feature articles, brochures, direct mail, and website.
- Developed marketing strategies for new products, including tradeshows, advertising, and web content.
- Coordinated special events to enhance local exposure and build relationships with strategic partners.
- Established and managed a process for charitable donations in the community.
Marketing Communications Specialist
Valvoline
07.2005 - 07.2008
- Managed projects for collateral materials, including point-of-purchase materials, print advertising, product brochures, and newsletters.
- Relationship management between internal clients and the graphic design team to ensure the alignment of creative direction, strategic goals, and delivery deadlines.
- Wrote copy for trade articles, websites, brochures, direct mail, product literature, and national promotions.
- Managed internal workflows, and managed relationships with outside vendors to meet project deadlines.
Education
Master of Public Health - Population Health Management and Policy
University of Kentucky
Lexington, KYBachelor of Arts - Communications and Public Relations
Culver-Stockton College
Canton, MOSkills
- Microsoft Word
- Excel
- Outlook
- PowerPoint
- Adobe InDesign
- Photoshop
- Illustrator
- Canva
- Press releases
- Feature articles
- Project management
- Digital Marketing
- Google Analytics
- Graphic Design
- Print Production
- Workflow Optimization
- Website Management
- Organizational leadership
- Leadership Experience
- Public Relations
- Media Relations
- Content Strategy Development
Phone
cell, 859-494-2254
Timeline
Associate V. P. of Marketing & Communications
Georgetown College
09.2022 - Current
Director of Marketing and Communications
LifePoint Health
06.2021 - 07.2022
Director of Community Engagement
New Vista
09.2018 - 05.2021
Research Assistant
University of Kentucky
03.2018 - 06.2018
Health Policy Intern
Council of State Governments
05.2017 - 12.2017
Director of Marketing
Don Jacobs Imports
08.2009 - 08.2016
Marketing and Communications Manager
Big Ass Solutions
08.2008 - 02.2009
Marketing Communications Specialist
Valvoline
07.2005 - 07.2008
Master of Public Health - Population Health Management and Policy
University of Kentucky
Bachelor of Arts - Communications and Public Relations
Culver-Stockton College
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