EMILY MCCRARY
Burnsville,NC
Summary
Creative Marketing Professional with a passion for crafting compelling stories and engaging content. Skilled in social media strategy, content creation, and brand storytelling, with a proven ability to capture audience attention and drive meaningful engagement. Adept at translating ideas into persuasive messaging and innovative campaigns, eager to bring creativity and strong writing skills to a dynamic team.
Overview
8
8
years of professional experience
Work History
Client Outreach Coordinator
Prestige School Solutions
US
02.2025 - 10.2025
- Conducted market research, client outreach, and networking initiatives to identify and qualify new client opportunities.
- Collaborated with sales, marketing, and customer success teams to align outreach campaigns with overall business objectives.
- Supported digital marketing initiatives through social media engagement, content creation and promotion, and audience interaction.
- Managed and maintained CRM databases to ensure accurate client information, and optimize lead-nurturing efforts.
Contact Center Agent
HuCo
US
09.2022 - 10.2024
- Managed high-volume inbound communications via phone, chat, and web inquiries with professionalism and attention to detail.
- Demonstrated empathy and active listening to provide excellent customer service and resolve inquiries effectively.
- Utilized Salesforce CRM to record interactions, manage client data, and ensure accurate appointment scheduling.
- Scheduled, confirmed, and adjusted client appointments while maintaining efficient calendar coordination.
- Handled appointment reminders and rescheduling to optimize client satisfaction and operational efficiency.
Sales and Marketing Manager
Digs Home and Design
Burnsville, NC
09.2021 - 09.2022
- Developed and managed engaging content across social media platforms to grow brand awareness and audience engagement.
- Designed brochures, promotional materials, and event-specific collateral for sales campaigns, holidays, and community initiatives.
- Provided exceptional client service by handling inquiries and responding to messages across social media channels, enhancing customer experience, and brand reputation.
- Trained and mentored new employees, ensuring consistent brand messaging and high-quality customer interactions on the sales floor.
Administrative Assistant
BSA LifeStructures
Raleigh, NC
04.2019 - 11.2019
- Provided comprehensive administrative and executive support, ensuring smooth day-to-day office operations.
- Assisted the Marketing Coordinator with projects, including event planning, content preparation, and campaign support.
- Managed scheduling, coordinated meetings, and directed visitors to appropriate conference rooms.
- Ordered and maintained office supplies, tracking inventory to optimize efficiency and cost.
- Drafted and proofread correspondence, reports, and internal communications to support leadership and team initiatives.
Development Intern
Urban Ministries of Wake County
Raleigh, NC
01.2018 - 04.2018
- Supported the execution of fundraising events; including vendor management, development of promotional materials, and provided 'day of' support/close-out activities
- Administrative support including database updates, mailings, and special projects as needed
- Designed fundraising materials, assisted with the development of online print marketing material, including social media campaigns and company website
Education
Master of Arts - Integrated Marketing Communications
University of North Carolina Wilmington
NC05.2026
Bachelor of Arts - Psychology
William Peace University
NC05.2018
Skills
- Social media marketing
- Digital marketing tools (Adobe, Canva, Constant Contact)
- Brand management
- Campaign development
- Visual content & design
- Collaboration & project management (Monday)
- Client relationship management
- Lead generation
- Market research
- Strategic communication
- Content creation and writing
- Salesforce CRM
Timeline
Client Outreach Coordinator
Prestige School Solutions
02.2025 - 10.2025
Contact Center Agent
HuCo
09.2022 - 10.2024
Sales and Marketing Manager
Digs Home and Design
09.2021 - 09.2022
Administrative Assistant
BSA LifeStructures
04.2019 - 11.2019
Development Intern
Urban Ministries of Wake County
01.2018 - 04.2018
Bachelor of Arts - Psychology
William Peace University
Master of Arts - Integrated Marketing Communications
University of North Carolina Wilmington