Emily McGourty
Hoboken,NJ
Summary
Results-driven Paid Social specialist with expertise in managing multimillion-dollar campaigns across Meta, LinkedIn, TikTok, and Reddit. Proficient in developing data-driven strategies that align with client objectives, optimizing campaign performance, and providing actionable insights. Acknowledged for adaptability, effective communication, and fostering innovation.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Social Planner
Horizon Next
New York, New York
10.2024 - Current
- Executed and optimized paid social campaigns across Meta, LinkedIn, and TikTok, managing over $10 million in annual client investments.
- Built and implemented tracking solutions (Google Click Tracking, Prisma, DCM), and leveraged forecasting tools to inform budgets, bidding, and audience segmentation.
- Monitored pacing and campaign performance through real-time data and weekly reporting, driving efficiency, reducing CPC/CPA, and enabling timely optimizations.
- Conducted A/B testing and performance analyses to enhance creative effectiveness and audience-targeting strategies.
- Delivered actionable insights and strategic recommendations to clients while fostering strong cross-functional collaboration with creative, analytics, and strategy teams.
Account Executive
Amazon Advertising Education Alliance
State College, Pennsylvania
01.2024 - 05.2024
- Executed a 4-week Amazon campaign with Global Overview, generating $152k in sales for Vanicream Lotion.
- Conducted extensive keyword research, optimizing ad visibility and boosting conversions to maximize ROAS.
Marketing Artificial Intelligence Specialist
Crystal Springs Resort
Hamburg, NJ
05.2023 - 08.2023
- Executed image optimization strategy by tagging over 1,000 images with relevant keywords.
- Organized email marketing metrics on Salesforce to analyze campaign effectiveness.
- Launched satellite program with 10+ local golf ranges to enhance partnership and brand awareness.
Penn State Prime Creative Team Member
Neutrogena
State College, Pennsylvania
01.2023 - 05.2023
- Collaborated with agency executives at Assembly Global and Penn State Prime to develop a brand-focused campaign for Neutrogena Sun.
- Conducted consumer insights research and data analysis to inform creative campaign development.
- Partnered with peers in structured stages, including Project Briefing, RFPs, and Pitch for New Business.
- Delivered a comprehensive campaign pitch that showcased brand management and agency processes.
Education
Bachelor of Science - Marketing
The Pennsylvania State University
University Park, PA05.2024
Foreign Studies - Sports Business
ISI Florence
Florence, Italy05.2023
Skills
- Microsoft Office Suite
- Paid Social Media Marketing & Strategy
- Audience Targeting and 3P Audiences
- Meta Ads Manager
- Pinterest Ads Manager
- TikTok Ads Manager
- Reddit Ads Manager
- Prisma
- Swivel
- Tableau
- DCM
- Canva
Certification
Facebook Blueprint Media Buying, LinkedIn Fundamentals, LinkedIn Marketing Strategy, Snapchat Campaign Activation and Optimization, X Flight School, Pinterest Academcy Media Buyer, TikTok Media Buying
Timeline
Assistant Social Planner
Horizon Next
10.2024 - Current
Account Executive
Amazon Advertising Education Alliance
01.2024 - 05.2024
Marketing Artificial Intelligence Specialist
Crystal Springs Resort
05.2023 - 08.2023
Penn State Prime Creative Team Member
Neutrogena
01.2023 - 05.2023
Bachelor of Science - Marketing
The Pennsylvania State University
Foreign Studies - Sports Business
ISI Florence
Similar Profiles
Mohammed IqbalMohammed Iqbal
Sr. Specialist, Medical Affairs Technology Enablement at Horizon Therapeutics (Amgen, October 2023 acquired Horizon)Sr. Specialist, Medical Affairs Technology Enablement at Horizon Therapeutics (Amgen, October 2023 acquired Horizon)
Carol RoblesCarol Robles
Accounting Manager at Horizon Marketing/Horizon TransportationAccounting Manager at Horizon Marketing/Horizon Transportation
Ronald Allen CaoagdanRonald Allen Caoagdan
Aircraft Maintenance Technician at Horizon AirAircraft Maintenance Technician at Horizon Air
Dan WilliamsDan Williams
Senior Financial Analyst at TAWLAW LLC Real Estate Investment TrustSenior Financial Analyst at TAWLAW LLC Real Estate Investment Trust
Nathan MirkovNathan Mirkov
Associate Technical Services Consultant at GranicusAssociate Technical Services Consultant at Granicus