Emily McKnight
Fort Mitchell,KY
Summary
Results-driven healthcare marketing and communications professional with a strong track record in campaign management and content development. Proven ability to drive business growth through strategic marketing initiatives and effective relationship management, enhancing brand visibility and audience engagement.
Overview
13
13
years of professional experience
Work History
Marketing Manager
UC Health
Cincinnati, OH
11.2024 - Current
- Lead and support comprehensive marketing and communication initiatives across UC Health Orthopaedics & Sports Medicine, Pharmacy, and Primary Care service lines, driving business growth, and ensuring alignment with organizational priorities.
- Maintain relationships with service line partners through regular collaboration and communication.
- Perform market analysis to better understand target audiences and service line landscape.
- Evaluate the effectiveness of marketing campaigns using analytics tools.
- Create content for promotional materials, including brochures, flyers, and websites.
- Partner with colleagues to develop and evaluate the performance of paid and earned media.
Communications Manager
Elevance Health
Cincinnati, OH
09.2023 - 11.2024
- Collaborated with other business units to create cohesive messaging across internal channels.
- Provided guidance on branding standards for internal teams to ensure consistency across all platforms.
- Prepared briefing documents for executives prior to speaking engagements.
- Maintained staff awareness through regular updates in the internal newsletter.
- Optimized communication channels to uplift employee involvement and nurture an aligned corporate ethos.
- Coordinated with legal and compliance departments to ensure all communications met regulatory requirements.
- Organized and managed high-profile corporate events, including the annual Leadership Summit and quarterly all-associate Town Halls.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
RetireMed
Marketing Communications Manager
Cincinnati, OH
05.2020 - 10.2022
- Created and implemented successful multichannel strategies for B2B and B2C by analyzing market metrics and aligning brand values to the identified needs of target audience groups
- Developed and executed all marketing and communication strategies to achieve quarterly and annual goals, including lead generation, sales, and existing client retention.
- Established and deployed proactive communication strategies for counseling existing clients and/or achieving goals set by leadership and external stakeholders.
- Consistently monitored and evaluated the success of all MarComms strategies and campaigns; implemented and communicated shifts in strategies based on performance as needed
- Worked cross-functionally with internal department leads and external vendors to ensure the quality, accuracy, and success of all marketing materials
- Managed overall MarComms budget to ensure funds are allocated appropriately to support organizational goals
- Successfully led the organization's re-brand during Summer 2022; ensured all MarComms materials were updated appropriately and provided ongoing brand training to all employees
SurePoint Technologies
Content Marketing Manager
Cincinnati, OH
07.2019 - 05.2020
- Developed strong digital and account-based strategies for customer acquisition and client retention
- Collaborated with subject matter experts to generate compelling content specific to client and industry needs
- Developed web copy and educational resources to drive traffic to the company site through successful SEO
- Designed sales and marketing collateral, and user guide documents for existing clients
- Aided in the close of sales by serving as a liaison between existing customers references and prospects
- Implemented a content calendar/project management platform to plan content distribution, manage campaigns, and track performance
- Played an integral role in the re-brand of the organization
- Successfully planned and executed the first National User Group Conference in the company's 40-year history
Indiana University School of Medicine
Content Marketing Manager
Indianapolis, IN
01.2018 - 02.2019
- Led the content marketing strategy and execution for all nine IUSM campus locations to achieve brand awareness and drive student and faculty recruitment
- Established formal processes for the efficient collaboration, planning, and execution of all marketing and communication strategies
- Consistently monitored website and social media engagement; implemented shifts in strategy as needed to achieve established goals
- Worked closely with department and faculty leads to establish proactive and effective communication strategies within individual departments and/or campus locations, or IUSM as a whole
- Served as a mentor to all communication coordinators
Indiana University School of Medicine
Marketing & Communications Coordinator
Indianapolis, IN
01.2017 - 02.2018
- Provided oversight and implementation for all marketing and communication initiatives for the Departments of Surgery, Orthopaedic Surgery, and Ophthalmology.
- Led the promotion of individual faculty, current and new hires, through various communication outlets
- Developed organic content and packaged materials for initial campaign pushes and re-purposing
- Developed content and maintained copy for departmental and Expertise Hub web pages
Eskenazi Health
Communications Coordinator
Indianapolis, IN
09.2014 - 12.2016
- Developed and implemented various internal and external communication initiatives to support faculty and staff, as well as enhance brand awareness within the community
- Managed the development of marketing materials to meet organizational and/or department-specific needs
- Worked closely with the Eskenazi Health Foundation to create visibility to donor initiatives
- Assisted in the planning and implementation of community outreach events
- Developed social media campaigns; maintained all social media platforms for the organization
FOX19
Newscast Producer
Cincinnati, OH
10.2012 - 04.2014
- Wrote and edited all scripts for the 9 and 10 a.m. hour newscasts
- Booked and produced live guest segments
- Networked within the community to highlight interesting stories, individuals and/or businesses
- Collaborated with web and marketing teams to create on-air and digital promotions
FOX19
Digital Content Producer
Cincinnati, OH
04.2012 - 10.2012
- Created engaging content and maintained fan/follower engagement for all social media channels
- Wrote and updated new and existing web stories as breaking news occurred or updates became available
- Assisted in the writing of news scripts as needed
Education
Bachelor of Arts - Public Relations (major), Marketing (minor)
Northern Kentucky University
2011
Skills
- Corporate Communications
- Marketing Strategy & Execution
- Campaign & Project Management
- Content Development
- Content Marketing
- Relationship Management
- Data Management/CRM
- Team Leadership
- Budget Allocation
- Vendor Relations
Technical Skills
Internal & External Communications; Media & Public Relations; Digital Marketing; Email Marketing; SEO Strategy; Project Management; Content Development; Social Media Management; Salesforce Marketing Cloud; HubSpot (Certified, Email Marketing & Content Marketing Strategy); Microsoft Office Suite; Microsoft Dynamics 365 CRM; WordPress; Adobe Creative Suite; CoSchedule; Trello
Timeline
Marketing Manager
UC Health
11.2024 - Current
Communications Manager
Elevance Health
09.2023 - 11.2024
RetireMed
Marketing Communications Manager
05.2020 - 10.2022
SurePoint Technologies
Content Marketing Manager
07.2019 - 05.2020
Indiana University School of Medicine
Content Marketing Manager
01.2018 - 02.2019
Indiana University School of Medicine
Marketing & Communications Coordinator
01.2017 - 02.2018
Eskenazi Health
Communications Coordinator
09.2014 - 12.2016
FOX19
Newscast Producer
10.2012 - 04.2014
FOX19
Digital Content Producer
04.2012 - 10.2012
Bachelor of Arts - Public Relations (major), Marketing (minor)
Northern Kentucky University
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