Sales and Leasing Specialist
Axis Residential
01.2023 - 01.2024
- Achieved 70% average conversion rate on average from first contact to touring by utilizing strong relational selling skills, leading to a 7% total increase in occupancy in FY23 from 90-97%.
- Increased brand social media presence nearly 800% in 2023 by utilizing social media strategy, visual content management, and copywriting to increase unique posts from less than one per month in 2022 to over 8 per month in 2024, engaging both current and future prospects
- Lead internal social media training sessions
- Utilized Yardi PMS for running leasing and operational reports, check scanning, and managing resident accounts and ledgers
- Utilized On-Site systems for lease generation and renewals, along with strong interpersonal skills to build relationships leading to a 92% renewal rate on average
- Created the monthly event calendar and planned at least 6 events per month, created internal and external marketing materials, and achieved a 70% increase in positive Google reviews in 2023
- Engaged in interim operational leadership, managing the property as sole staff member and interim director for 3 weeks
