Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Emily Nichols

Delaware,USA

Summary

Versatile Senior Manager specializing in digital marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges to enhance employee engagement and boost performance.

Overview

17
17
years of professional experience

Work History

Sr. Manager, Digital Marketing

AC Lens
07.2022 - 07.2024
  • Key leadership role that directed unified digital marketing campaigns for three eyewear brands, achieving strategic alignment with company objectives and increasing online presence
  • Managed a team of four, driving execution across CRM, Social Media, SEO, and PPC campaigns (Google Adwords, Microsoft Bing), resulting in improved conversion rates and customer engagement
  • Developed and implemented digital marketing strategies that led to a significant increase in brand visibility and market share
  • Oversaw budget management, ensuring efficient allocation of resources to maximize ROI across digital channels
  • Fostered relationships with internal and external stakeholders to leverage the full potential of CRM tools, Social Media platforms, SEO-driven content, and PPC.

Sr. Marketing Manager

Worthington Industries
04.2018 - 07.2022
  • Led comprehensive marketing initiatives, including successful rebranding efforts and integrated marketing campaigns that generated a 115% increase in web traffic
  • Directed the creative development process, media placement, comprehensive reporting, and budget management for all marketing initiatives that propelled the rebranding of steel processing
  • Established the Steel Processing LinkedIn page, which experienced rapid growth at 20% month-over-month, generating ~3500 new followers during my tenure
  • Managed cross-functional teams and external agencies to deliver high-impact campaigns, contributing to a 20% conversion rate on 750+ annual qualified leads
  • Utilized market research tools like 6Sense and Bombora to gather actionable insights and inform strategic decisions
  • Fostered a collaborative work environment, mentoring teams to achieve excellence in campaign execution and performance metrics.

Account Supervisor

GSW Healthcare Advertising
03.2016 - 02.2018
  • Managed marketing operations for a prominent pharmaceutical client, overseeing the development and execution of tailored marketing strategies
  • Led a team in delivering compelling marketing content and brand strategies, driving client satisfaction and project success through effective communication and strategic planning
  • Ensured alignment with client objectives, monitoring program outcomes and providing regular updates to stakeholders to optimize project execution
  • Orchestrated seamless task coordination across the entirety of client engagement, ensuring optimal project execution
  • Delivered pivotal project milestones and engaged in impactful client presentations to ensure project success and alignment with client objectives.

Marketing Consultant

Cardinal Health
10.2007 - 06.2015
  • Directed marketing communications in a lead role within the medical sector, orchestrating the development and execution of robust marketing plans that enhanced product visibility and market positioning
  • Collaborated closely with product managers to align marketing strategies with business objectives, achieving seamless implementation and measurable results.

Education

MBA -

Franklin University
Columbus, OH
05.2008

B.S. Marketing -

Franklin University
Columbus, OH
05.2005

Skills

  • Strategic Planning
  • Cross-Functional Collaboration
  • Operations Management
  • Brand Management
  • Digital Marketing Strategy (SEO, SEM, PPC)
  • Team Leadership & Development
  • Campaign Development & Management
  • Market Research & Analysis
  • Budget Management
  • Data Analysis & Reporting
  • Compliance and Data Privacy

References

References available upon request.

Timeline

Sr. Manager, Digital Marketing

AC Lens
07.2022 - 07.2024

Sr. Marketing Manager

Worthington Industries
04.2018 - 07.2022

Account Supervisor

GSW Healthcare Advertising
03.2016 - 02.2018

Marketing Consultant

Cardinal Health
10.2007 - 06.2015

MBA -

Franklin University

B.S. Marketing -

Franklin University

Similar Profiles

CREATE PROFILE
Emily Nichols