EMILY NOLAN

• Leads the development and execution of all print and digital communications, engagement, and marketing strategy for both Undergraduate and Graduate programs
• Develops institutional marketing tactics for advertising, enrollment marketing, lead generation and website marketing
• Supports enrollment objectives for two colleges and School of Health and Behavioral Sciences, plus six graduate programs, through print and digital communication
• Strategically develops communications around faculty thought leadership and research recognition, enrollment, and philanthropy to ensure impact and sustainable growth
• Moves overall branded messaging from ROI to Business + to engage broader and more diverse target
• Leads three major marking initiatives focused on Brand Strategy (SimpsonScarborough), Website Redesign (ZeroDegrees) and Content Marketing Initiatives (Viv and Carnegie)
• Executive member of the marketing communications team reporting to the CMO
• Manages 12-person team: Undergraduate Directors, Graduate Directors and Creatives
• Oversees $250K operations budget and $300K+ of creative agency budget
• Leverages Agile methodology – a collaborative and flexible approach adopted to accomplish tasks more efficiently.

• Managed all aspects of recruiting / on-campus programs / career fairs to provide employment opportunities from 2500+ employers for 6,500 undergraduates and 3,000 graduates
• Delivered $105K+ operating funds to CareerLAB; exceeds goal annually between 29% -95%
• Streamlined communications of Recruiting messages; launched with 2K students opting-in
• Managed and marketed over 150 on-campus recruiting events / programs / case competitions+ each semester to drive strong engagement among recruiters and students
• Overhauled ER marketing strategy, saw 43% to 244% increased overall engagement
• Built and executed new assessment frameworks to improve both student and employer experience; drove Employer Satisfaction to 98% (top 2 box)
• Developed support resources to help students succeed in highly selective programs
• Advised and coach hundreds of students to support their learning, development and goals
• Increased targeted initiatives with key employers in underrepresented industries by 32%
• Developed and measured KPIs – employer recruiting / student success / outcome data
• Completed Leadership Certification Program (LCP) – includes Coaching for Peak Performance, Addressing Poor Performance, Resolving Workplace Conflict, Engaging and Retaining Talent, Advanced Emotional Intelligence, Managing Conflict Training
• Served on Brown University’s SAC (President’s Staff Advisory Council) – Diversity and Inclusion sub-group (responsible for staff engagement and programming)
• Presented at NACE Conference Chicago 2016 - Career Connections: Building Alumni / Parent Connections Empowering Collaboration / Advancing Opportunity.

• Led day-to-day operations for the Gerstacker Institute, a Program of Distinction, pairing rigorous curriculum with co-curricular experiences with community leaders, faculty and alumni with development opportunities; advised 200 students
• Transformed curriculum from Economics major to interdisciplinary Business major
• Advised over 200+ program members; included curricular advising as well as integrate support services, as needed, for students in need of additional supports
• Developed and taught relevant workshops and classes focused on emerging business trends in leadership, marketing, business plan development, and professional management
• Turned around admission into the Institute by 66% increase, exceeding goal by 40% through active recruiting and stronger targeting-of and messaging-to high-achieving students
• Actively engaged in business community events, including Gerstacker Board meetings, alumni meetings, and the GLCA (Great Lakes College Assoc) to elevate the profile of the Albion College and identify potential connections within the community
• Monitored and assessed program and student performance and the implementation of curriculum, instruction and assessments at the program site
• Built and fostered relationships with industry leaders and organizations and faculty
• Responsibly managed 3 budgets: Operating, Summer Program and International Exchange.

• Responsible for entire Food Prep & Cooking categories ($500M combined) from cradle to grave including: complete P&L responsibilities, all business analysis and decisions, setting price, managing multiple budgets; creating new SKUs and evaluating all business opportunities
• Managed international cross-category cross-functional teams: Engineering, Sales, Procurement
• Led creative development of new product, marketing plans and launch material
• Managed launch of Food Prep and Cooking category innovation, including packaging, support material for sales / trade sell-in, and developing marketing support plan & material
• Developed Point-of-Sale (POS) and other marketing support material for support of product launches; creates website support material for both internal channels and external trade partners
• Determined marketing support for Food Prep & Cooking categories
• Improved profitability by 12% and increased marketing support by 22%, driving overall 35% increase in category margin
• Turned around Blender category – was declining 20% YOY in revenue and in the past 18 months increased sales 7% and gained 12% more profitability
• Grew Toaster and Countertop Oven categories by 76% and 87% respectively by driving innovation into new SKUs and increasing platforms; outperformed plan by 12% in 2010
• Responsible for creating and executing 5-year global strategic plan for Food Prep and Cooking categories aligning to overall Small Appliance strategy, growing the business by 12% annually
• Received highest achievable performance rating in 2009.

• Developed, coordinated, and implemented annual marketing strategy and plans for business - over-delivered budget 7.5% and increased sales 13%; grew share by 0.7 pts vs YA
• Managed execution of $2.5MM Value Added Promotional (VAP) activities
• Contributed to execution of 2007 Special K repositioning marketing plan ($55MM media/print plan; $10MM VAP), leveraging partnerships with cross functional team members; projected 5% overall Gross Sales Volume (GSV) growth
• Created communication briefs for Sp K to support traditional business and launch of new products; evaluated copy for TV, on-line, print and OOH executions for brand messages, positioning, etc
• Lead 2007 Sp K packaging redesign; partnered with market research to create quantitative and qualitative testing to evaluate design and communication
• Managed SpK.com digital space; Increased site visits by 230%
• Collaborated with global team to develop on-line portal site.

Minor: French